Evaluation

1. Evaluation of water advert

2. Strengths of the advert
The music we chose fits in with the shots we used in the advert.
The music is also relevant to the theme of our advert which is fitness and running, the music
included heartbeats.
Some shots at the start of the advert also had fade editing which allows the advert to run more
smoothly.
The tone of the music is also a positive as it is upbeat and energetic which goes with what we were
trying to promote in the advert (exercise)

3. Weaknesses
There were some empty shots in the advert.
The continuity of mise en scene- coats in some shots and not in others.
The text (slogan) at the end of the advert was over the product.
The background for the products displayed at the end of the advert
didn’t look as good as it could (obvious table in the shot)