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WELCOME to Media Central. On this website you will find everything
you need to know about Working Titles film company and the media
aspects of it.
• Working Titles selling point is to anyone who is interested in films/TV
programmes and media, mostly its products appeal to young adults and
older adults. The production company makes a lot of popular and successful
films and is in partnership with Universal Studios. The company is run by Tim
Bevan and Eric Fellner and is one of the world’s leading film production
companies. The company is based in the UK , Ireland and USA but makes
majority of the films in the USA although it was first set up in England.
• The company was founded in 1983 by Tim Bevan and Sarah Radclyffe but
Radclyffe left in 1992.
• The company merged with PolyGram filmed entertainment in 1992 which
then turned into Universal Studio’s in 1999
• Working title has gone on to produce over 100 films winning 11 academy
awards, 38 BAFTA awards and many other awards at the Cannes and Berlin
international film festivals.
you can also find us on Facebook and twitter.
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2. Media central home products
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Filmanalysis Film review Analysisofmedia
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Products of the company
Working titles is a big film company which
obviously creates a lot of films and is also in
the TV industry. The company is very
successful in the film industry and have made
over 100 films winning many awards from
them. Here are some of the biggest films
made by them.
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Les miserables was a massive hit
across the world bringing in a box-
office sum of $441.8 million.
Notting hill was the highest grossed
British film of 1999 and won a few
awards and had a box-office sum of
$369.9 million
Bridget Jones’s Diary was a
big hit in the UK and the USA
and brought in a total of
$281.9 million.
Johnny English reborn is a sequel to
the first Johnny English and had a
mixed of reviews but managed to get
a box-office sum of $160 million.
Mr beans holiday was a popular one for
the kids and received mixed reviews from
the press but still managed to get a profit
of $229.7 million
The sequel to Bridget Jones was
called The Edge of Reason and
was just nearly as successful as
the first film bringing in $262.5
million

3. Media central home products
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Market position
Working titles market position Is very large
and is in the same market as lots of other
large companies all fighting for the same
audience. Their market is extremely large as
it appears to everyone across the world but
all their products have to appeal to different
age ranges.
Their industry is one of the toughest in the
world just because its so big and is a very
wealthy position to be in.
In their market it takes a lot of hard work and
persistence and money to get to the top of
their industry to make It big and have to make
extremely good products with well known
people.
Working title is one of the companies very
close to the top of the market.
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4. homeMedia central products
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Competitors
Working title films has many competitors and there
is main 8 big companies that they compete with
which are universal studios ( parent company of
working title), 20th century fox, Walt Disney studios,
paramount pictures, Sony pictures and warner bros.
as most of them apart from Disney go for the older
audience and do all similar genres that makes the
compition that much harder as they all fight for the
same audience all over the world. They also all fight
for the best ideas, best scripts and the success in
the film profit and nobility. This industry is one of the
hardest out there as they cost a lot to set up and
can easily go down, and its harder to get there
products recognised if they are not well known.

5. homeMedia central products
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film Release date certificate genre Box office budget
My Beautiful
Launderette
15 November 1985 15 Comedy/drama £2,451,545 £650,000
Wish You Were
Here
24 June 1987 NA Comedy/drama £1.2 million NA
The Tall Guy 23 June 1989 15 Romantic comedy $510,712 NA
Drop Dead Fred 19 April 1991 15 Dark fantasy
comedy
$14.8 million NA
Barton Fink 21 August 1991 15 Comedy drama £6.1 million £ 9 million
Posse 14 May 1993 15 western £18 million £10 million
Romeo Is Bleeding 4 February 1994 18 crime £3.2 million £10 million
Four Weddings
And a Funeral
9 March 1994 15 Romantic comedy £161 million £2.8 million
French Kiss 5 May 1995 15 Romantic comedy $101,982,854 NA
Moonlight and
Valentino
29 September
1995
15 Drama/comedy $2,484,226 NA

6. film Release date certificate genre Box office budget
Dead Man Walking 29 December 1995 15 Crime drama $83,088,295 $11 million
Elizabeth 22 November 1998 15 biographical $82,150,642 $30 million
Notting Hill 28 May 1999 15 Romantic comedy $363.8 million $43 million
Billy Elliot 13 October 2000 15 Dance drama £72,853,509 £3 million
O Brother, Where
Art Thou?
22 December 2000 12 Adventure comedy $71.9 million $26 million
Bridget Jones's
Diary
13 April 2001 15 Romantic comedy $281,929,795 $26 million
40 Days and 40
Nights
1 March 2002 15 Romantic comedy $95.1 million $17 million
Ali G Indahouse 22 March 2002 15 comedy $25.9 million £5 million
About a Boy 17 May 2002 12 Comedy drama $130,549,455 $30 million
Johnny English 1July 2003 PG Comedy/ parody $160,583,018 $40 million
Love Actually 14 November 2003 15 Christmas romantic
comedy
$246.9 million $45 million
Wimbledon 17 September 2004 15 Romantic comedy $41,512,007 $31 million
Shaun of the Dead 24 September 2004 15 Horror comedy $30 million $6.1 million
Bridget Jones: The
Edge of Reason
19 November 2004 15 Romantic comedy $262,520,724 $40 million
The Interpreter 22 April 2005 12 Political thriller $162,944,923 $80 million

7. film Release data certificate genre Box office budget
Pride & Prejudice 23 November 2005 15 romance $121,147,947 £22 million
Nanny McPhee 27 January 2006 PG Family comedy
fantasy
$122,489,822 $25 million
United 93 28 April 2006 15 drama $76.3 million $15 million
Smokin' Aces 26 January 2007 18 Action crime $57,103,895 $17 million
Mr. Bean's Holiday 24 March 2007 PG comedy $229.7 million $25 million
Hot Fuzz 20 April 2007 15 Action comedy $80.7 million $12 million
Elizabeth: The
Golden Age
12 October 2007 15 biographical $74,237,563 $50–60 million
Atonement 4 January 2008 15 Romantic drama
war
$129,266,061 $30 million
Definitely, Maybe 14 February 2008 15 Romantic comedy
drama
$55,447,968 $7 million
State of Play 17 April 2009 15 Political thriller $91,445,389 $60 million
Green Zone 12 March 2010 15 War thriller $94.9 million $100 million
Nanny McPhee and
the Big Bang
20 August 2010 PG Family comedy
fantasy
$93,251,121 $35 million
Paul 18 March 2011 15 Science fiction
comedy
$98 million $40.67 million
Senna 12 August 2011 documentary $10.9 million
Johnny English
Reborn
21 October 2011 PG Spy comedy $160,078,586 $45 million
Contraband 13 January 2012 15 Action crime thriller $96,262,212 $25 million

8. Wild Child is another girly chick flick movie to add to any girl’s film collection. As a girl myself this movie is a hit with the young teens as they can relate to
it more. It is about a spoilt 16 year old American girl who loves to party in her LA mansion (played by Emma Roberts) and gets everything she wants, but
when her father has had enough of her poor behaviour he sends her off to an English boarding school to straighten her up. Poppy is probably what most
young teens want to be with a ‘popular’ teenager, with designer clothes and the group of friends but Poppy soon learns she would have to change if she
wants to make friends.
The script was written by Lucy Dahl, although the production company website listed two more writers as well, Kate Kondell and Daisy Donovan (who
plays Grefellish the PE mistress) The film was directed by Nick Moore. When Poppy arrives at school she soon stands out from the crowd with her
designer uniform and short skirt and obviously her snobby attitude. She finds it hard making friends but found eyed up for the head mistresses’ son. She
and her roommates did everything in the book to try and get Poppy kicked out of school and get her sent back to her LA life but the head mistress was
not giving in like any normal person would and kept her in school. Soon when Poppy realises her mother went to the school (who died in a car crash
when Poppy was young) so she turned herself around and started to behave.
Poppy had her ups and downs during the film but as any chick flicks ends, she gets the ‘hot’ lad and everything works out good, which is predictable in
any girly movie. This film is always a favourite with the girls, and I would personally say it's better than some chick flicks I’ve seen even though most
films of this genre are very similar.
The camera shots used in this film are used well and they include medium shots, close ups, long shots, two shots and over the shoulder shot. Medium
shots are used to show the top half of a person’s body and part of the background setting, it is used for the distance of which two people normally stand
from each other; this shot is used a lot during the film for example when Poppy gets out the car at her new school and is stood looking towards it.
Close up shots tend to suggest intimacy and emotion which could be friendship or conflict but they are also used to draw attention to an object that has
significance in the narrative, and is used when Poppy and her friend are looking at the website about her new school and the shot clearly shows their
expressions. Long shots are usually unemotional and are mainly used to show the setting or a large amount of people in one scene, an example from
the film would be when all the girls are playing field hockey and you can see their full body, more than one person can be seen in these shots and you
can see the setting that they are in. A two shot is when two people share the camera together usually a medium shot length distance and in the film this
is used when Poppy is getting close with the headmistress’ son on their day out. They also use good camera angles in this movie, and one stood out to
me when a conversation is happening from a second floor window with someone who is stood on the ground below it and the camera moves to as if you
was the person looking up or looking down which may give some of the audience that they feel like that they’re in the conversation or observing it which
is connotation as they might feel the anger one of the characters may be feeling. The editing of the film is done good and the film is put together well, and
when there is scenes been filmed in a car travelling it does it as where the character is sat in a car and you can get a sense of their surroundings.
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Film review

9. female
male
The first graph shows that all the
audience I asked on the
questionnaire and that have watched
my film are female.
15-18
19-25
26+
This graph shows that the
audience I asked the main age
range was 15-18 with one
person being 19.
comedy
thriller
action
romantic
horror
sci-fi
This graph shows peoples
favourite movie genre with
comedy being the most
popular, with romantic and
horror being some peoples
favourite too.
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never
rarely
sometimes
often
always
This graph shows how often
people watch films with often
being the most common and
sometimes and always about
the same.
cinema
tv (sky
movies)
internet
websites
(netflix)
DVDS
This graph shows that the
majority of the people that
filled out this survey watch
movies on internet websites.
tv adverts
film posters
on the internet
radio adverts
This graph is showing
were people tend to find
out about new movies
and the most popular one
is tv adverts.
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10. Poppy
Freddie
Harriet
drippy
This graph shows
that most people’s
favourite character is
Poppy who is also
the lead character.
actors/acrtess
es
the story line
the genre
This graph shows
what aspects makes
a person want to go
watch a film with the
genre being the
favourite option.
no
yes
This graph shows that
everyone in my survey
would recommend the
film to someone else.
definitely
maybe
no
This graph shows that the
majority of people would
definitely watch the film
again .
yes
no
kind of
This graph shows that
the film met majority of
the peoples expectations
with one person saying
kind of.
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11. Analysis of the film questionnaire
From doing the questionnaires it has showed me that the film wild child is an all girls film with hardly no boys have seen
the film which is predictable. It also shows that the age range was mostly older teens who have seen the film, even
though they was a lot younger when the film first came out which prove the age for the film in a wider range. When asked
the question what was their favourite film the most popular and frequent answer was comedy, with some also saying
romantic and horror movies, this is showing what most teen girls like to watch, and my film Wild Child is a romantic
comedy. Also the genres horror and comedy can appeal to anyone, like boys and older people. I also found out from the
question how often teen girls watch movies and the most popular answer was often, with other people saying
sometimes and always, this is showing that their age group like to watch film a lot which would show to film companies
who to aim more of their films at. In my questionnaire I found out where the most popular place to watch a film is, which
is internet websites like Netflix and putlocker, this would bring more money In for Netflix and leave the sales of dvd’s a lot
lower. A few people said they also watched them at home on the tv , like sky movies or go to the cinema but that
sometimes works out the more expensive option as that’s why I think internet websites are more popular now as some of
them are free. This links in with where most people hear or see about new films as a few people said on the internet, as a
lot of young people spend a lot of their time on the internet this would be a good place to advertise them. Another popular
answer was tv adverts, as majority of the people in the UK own a tv this would be a good option.
When I started asking questions about the film Wild Child, the first question I asked was who was their favourite character
which was of course Poppy as she was the lead role and a popular teen actress. I also found out that what makes a
person want to go see a film the most is the story lone but with some saying the genre and the actors or actresses staring
in the film. I also found out that all the people who took part in my questionnaire would recommend this film to someone
else. It also showed that the film met most peoples expectations they would watch it again. In conclusion I think they
rated the film in a good way.
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12. Film distribution
A film distributor is responsible for marketing a film and setting a release date
and having an audience to watch the film. There is hundreds of film distribution
companies across the world which include 20th century fox, Lions gate,
momentum pictures, paramount pictures, Walt Disney, Sony pictures, universal
pictures and warner bro’s. these companies are some of biggest companies
and are well known.
20th century fox is part of the six major film studios and distributors in America
and has been going for the past 80 years. The studio is massively credited for
titanic and avatar as they was the highest and second highest grossing films
with box office. Paramount pictures is also part of the big six film studios of
America and is also a member of the motion picture association of America.
Paramount is America’s oldest film studio founded in 1912.
My case study film Wild Child was distributed by Universal pictures. This
company is also part of the ‘Big six’ companies in America and is part of the
motion picture association of America. Universal is the 4th oldest film studio in
the world. Working title will of teamed up with universal for this film because
Wild Child was one of the first younger generation films that they had created
so universal distributes all genres of film so it was a good idea to team up with
them. Seven of universal films had made box office records across the years.
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13. Film marketing
The advertising of a film is known as film promotion or film marketing and the people who are responsible for this are the
distribution company, so–called because they distribute (give out) the films to the cinemas and distribute the promotional
material around the country.
The way in which a film is promoted can have a huge effect on whether or not it is successful. Films are expensive to make
and if the public do not buy tickets at the box office to see the film, a lot of money will be lost.
Film promotion generally includes press releases, advertising campaigns, merchandising and media, and interviews with the
key people involved with the making of the film, like actors and directors. Most films get advertised in the cinemas during the
adverts before the film they are about to see comes on. As with all businesses it is an important part of any release because of
the inherent high financial risk; film studios will invest in expensive marketing campaigns to maximize revenue early in the
release cycle. Marketing budgets tend to equal about half the production budget. Publicity is generally handled by the
distributor and exhibitors.
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14. Legal and
ethical issues
Discrimination is one ethical issue that is
one of the biggest in the industry. in the
past you never saw mixed raced lead
actors/ actresses or many of that race in
any films. You do see more these days
even lead roles like will Smith for
example but there is still some
discrimination going on. There is also
disability discrimination as it is very rare
you see a actor with a disability as a lead
character.
Animal cruelty during film making
is also one that brings up a lot of
conversations. There is known to
of been quite a few deaths of
animals from making movies and
TV shows, the animals have not
been looked after the set has
closed for the day and the animals
have been made to do things that
has put a strain on them resulting
in accidents and death.
Copyright is a big issue in the film
industry. Legal protection is advised so
another company can’t use the original
material that a company may of filmed
the preparation behind it.
Employees rights is an important one.
All employees have rights in the
workplace and these include; a safe
working environment, pay during sick
leave, the right to request flexible
working, training time, breaks and
many more. They will have a contract
that they would of signed that will of
agreed with all the rights they will be
given.
Health and safety is a legal issue. All the
sights used by the companies have to
have a health and safety check first
before they do any filming to make sure
it is a safe working environment.
Film and TV producers have a
responsibility to protect
children and young people
from unsuitable content as well
as their rights of freedom of
expression and freedom to
receive information. Children
under the age of 16 can not
take time out of school to be in
a film or show and can only do
certain hours.
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15. Legal and ethical issues in Wild Child
in Wild Child the most obvious ethical issue is that the cast is majority girls
with an exception of 2 or 3 boys featured during the film. The boy featured
most in the film is a love interest to the lead character and is the stereotype
British boy sweetheart as all American girls think they are. The lead character
Poppy who thought she had it all in America changed when she got to
England as a person and stops the wild girl behaviour she had in America. In
different films it seems as though when a character with a bad attitude or
behaviour move to a different country or state that they realise that they was
wrong and they turn their lives around for the better and that is what Poppy
did in the film Wild Child. The love interest that Poppy had with Freddie is the
classic rom com that is aimed for the teenage girl audience that they wanted.
In the film Wild Child there is no racism or disability involved or animal cruelty,
it mostly just gives the stereotype of different girls personality's. During the film
you also see that the girls play a sport, lacrosse, which they do competitively
and it is a stereotype that boarding school students are good at sports and are
competitive at it, which shows that in the film. I would also say that the lighter
that was used often in the film played a part towards the age rating of the film
as they are known for lighting cigarette's so they are harmful and dangerous
as this one causes a fire. But overall the film didn’t have any major legal or
ethical issues that stood out a lot as the film was made to the age group
satisfaction.
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links to websites about legal and
ethical issues.
http://www.slideshare.net/Mattwattsme
dia/legal-ethical-and-contractual-
constraints-in-the-media-industry-
13456879
http://www.slideshare.net/BenRay95/le
gal-issues-in-the-media-industry-
13458722
http://listverse.com/2014/11/14/10-
movies-plagued-by-ethics-violations/
http://www.esfmedia.com/page/Legal,
+Ethical+%26+Regulatory+Constraint
s+in+TV+Production

16. Active and passive audience theories
Passive: easily manipulated, complaint, weak willed, followers, controlled and dominated
Hypodermic syringe model – short term ( copycat) whatever they saw on the screen they would do or copy
Problems with the model: ignores peoples free will and personality, ignores environmental situation and their upbringing, doesn’t consider peoples
moral compass and suggests that the audience is passive
Inoculation /desensitisation model: suggests that long term exposure to media messages make them immune to them
Problems with the model: certain things becoming normalised by the media( not everyone is violent though), people have free willed on what they want
to do, ignores changes in culture, your personality and upbringing are much more likely to be influential on your behaviour than media is, treats the
audience passive
The cultivation analysis: long term effect theory- this theory is concerned with the long term effects on particular ideological representations on beliefs
and values that we hold.
Ideology: a system of ideas and beliefs promoted by dominate groups (governments, corporations, cultural groups) to reinforce their power. They
reinforce the stereotypes through advertising for example
Developed in 1930s, all audience members react in the same way, all passively receive messages, media affects thoughts and behaviours
Active: engaged, involved, responsive, free willed, in control
The two step flow Katz & lazarsfeld: developed in 1940’s, it concluded that media alone wasn’t that influential in affecting the audience’s behaviour or
attitude but part of a larger system of situated culture.
The audience usually received the media message through a ‘opinion leader’ – individuals that pay close attention to the media and filter information to
family and friends so people receive the message without consuming the text. Its treating the audience as active.
Uses and gratification model: developed in 1974 and then further developed in 1987 to identify the 4 needs that were fulfilled by viewing television, it
suggests the audience makes active use of the media to fulfil their needs. Escapism/ entertainment, information/ surveillance, personal identity
and social interaction
Problems with the model: it is simplistic on how an audience with a text, it ignores demographic, social and cultural factors, it assumes that the media
identify these needs on behalf of the audience and meet them
Outdated : constructed 30 years or more ago
The available media was: terrestrial TV- 4 free to air channels, Radio, Press and magazines, Film- cinema and home video, Video game consoles
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17. Reception theory - developed by Stuart hall, was a reaction against the hypodermic syringe model and inoculation model which has been
repeatedly dismissed for assuming the audience is passive and not using the media. It’s the idea that an active audience has to decode the
meaning within text, therefore different audiences will do it in different ways
Dominant or preferred, negotiated and oppositional
Preferred reading- when the audience accepts the dominant reading of the text this is usually if the text reflects the ideas and beliefs of the reader.
Oppositional reading- when someone makes a conscious rejection of the preferred meaning
Negotiated reading- when someone understands the meaning but it doesn’t relate to them so it is no interest of them to decode the meaning
Pick and mix theory : an audience who uses texts, ignoring some aspects of them and choosing some aspects that suit them at the time, we
create our own viewing schedule now because of on demand and catch up, new ways of consuming TV e.g. Netflix
Marxism- a Marxist perspective would consider how much of what we read and do is just not monitored but closely controlled. The view on Marxist
critics is that the media is controlled by those in power, politically and economically:
Distracts us from really is going on
Persuades us to accept the imbalance of political and economic power as right or natural, keeping the everyday people in place
This state of distraction and persuasion is called false consciousness
other information
Moral panics: media being blamed for all types of things that happen in the world
Audience appeal: technical and audio codes, language and mode of address, construction, context, positioning of the audience
Why we consume media texts: reassurance, voyeurism, intertextuality
Factors affecting the way audiences would respond to text: Gender, Age, Ethnicity
Cultural competence- this true with readers who player internet and video games
Situated culture- this can include daily lives, routines and relationships. It literary means where the audience is when viewing the text
Cultural experience- their culture, upbringing and experiences can affect the way they would respond. It also includes the way the world is shaped
by media experience
Summary for reception theory- audiences are active, based on the view that meaning is the result of a communication process, readings are
dependent on who the audience is and their social position
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18. BBFC- the British board of film classification is an independent company which has classified cinema films since 1912 and
videos/ DVD’s since 1984. They rate films to the age which the experts think is suitable for viewers to watch as some
scenes may be disturbing or too mature for the younger viewers. My film study is Wild Child which is rated a 12 because of
moderate bad language and moderate sex references which I think is a good age as that’s the age these things began to
get introduced to that age group.
Ofcom- Ofcom is the communications regulator. They regulate the TV and radio sectors, fixed line telecoms, mobiles,
postal services, plus the airwaves over which wireless devices operate. They make sure that people in the UK get the best
from their communications services and are protected from scams and sharp practices, while ensuring that competition can
thrive.
ASA- The Advertising Standards Authority is the UK’s independent regulator of advertising across all media. They apply the
Advertising Codes, which are written by the Committees of Advertising Practice. Their work includes acting on complaints
and proactively checking the media to take action against misleading, harmful or offensive advertisements.
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19. Questionnaire analysis
The first question about how much sympathy did you have for poppy when she was getting the blame for setting
the school on fire, the overall answer was that the majority of the people did have sympathy for Poppy as she got
portrayed as she was starting to realise how much her new attitude had changed her and seeing on the film that
she did put the fire out and the audience got a very good impression that she didn’t start it so when she was getting
all the blame they felt sorry for her.
The second question about how does the film represent how the girls look in the film e.g. the perfect women and
how are the other girls coming across, the overall answer for this was that Poppy was the perfect girl stereo type
with the blonde hair and slim figure and short skirts and even when she turns her hair brown, she was still seen as
the ideal women. Kate in the film comes across as the sensible smart girl, Drippy is the girl that is different with a
weird edgy side and Harriet gets portrayed as the girl who thinks she’s everything as she’s head girl and comes
across stuck up.
The third question was how does the film portray the “American wild child” behaviour at the beginning of the film.
The overall answer for this was the Malibu mansion with a large group of teenagers drinking and trashing the
house and also jumping off the cliff showing their wild side.
The forth question is all the characters are quite young in the film so are they presented acting childish, the overall
answer was that they acted older than they are as they do things like drinking which older people do and they act in
a more mature way.
The fifth question was did Harriet’s stuck up attitude make you have a hatred towards her, the overall answer was
that the way she was portrayed the audience had a automatic hatred as she was the stuck up “bad girl” and she
was the one that set the school on fire and made Poppy get the blame.
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20. yes they
did
kind of
not at all
The first graph is
showing the amount of
people saying they felt
sorry for Poppy when
she was getting the
blame for starting the
fire.
perfect girl Poppy
popualr group
all got different
qualties
thought they was
stupid
This graph shows what the film
portrayed the girls to look like in
the film e.g. stereotypes
Poppy's
attitude
malibu masion
scene
comparing
poppy to the
british girls
This graph shows how
the film portray the
American “wild child”
behaviour with the
Malibu scene being the
best as its in America.
they act
childish
they act
like their
age
they act
older
This graph shows how the views
think the actors are portrayed,
they are all quite young but most
think they are older than their
screen age.
yes
at times
no
This graph shows that most
views had a hatred towards
Harriet because of the way
she acting and her attitude.
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21. The film Wild child was certificated a 12, because of moderate bad language and moderate sex references
throughout the film. As the film begins the first spoken word in the first scene is “shit” which is classed as
moderate bad language, and that word is used a few times throughout the film in appropriate places. I think the
age 12 rating on the language is good as 12 year olds and above would sometimes use that language or heard
other people use it so it’s not introducing anything new/ bad to them and they would know what it means. Also in
the film there is moderate sex references used as when Poppy speaks about how many people she had “slept
with” in America, and there is sight of a mock phone box escort card featuring a picture of a girl in school uniform
and the caption 'Naughty Schoolgirl Harriet‘ who is one of the characters in which they are just doing it as a joke.
The 12 age rating on that is appropriate because that is the age 12 year olds and above begin to get introduced
to it and they’ll understand what it means. Also during the film there implied teen drinking and a character falling
over from being drunk so it would show the young viewers it’s not the best thing. A teen also plays with a
cigarette lighter which causes the fire so it shows that they are dangerous to use. The certificate of a 12 is
appropriate due to all the reasons above.
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