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Unleash the Potential of
Your People and Teams
Scott Burns
CEO & Co-founder
• Launched in St. Paul in 2000
• Became leading digital communications platform for public sector
• Dotcom crash, 9/11, Great Recession survivor
• From Basement to 250 Employees
• Grew from $7M to $44M from 2010 – 2017;
Driven by performance culture
• Exit for $153M in 2017
Looking Back at 17 Years with GovDelivery
Every leader knows the workforce is changing in profound ways
Will workforce changes tear your organization apart or unleash a new wave of innovation and growth?
“67% of young workers say that they don’t have the
opportunity to do what they do best at work.”
PWC
6
43%
U.S. employees working
remotely in some capacity
- “State of the American Workplace” - Gallup
7
3 Ways We’re Failing Remote Workers
1. Not praising good work
2. Failing to discuss career goals and
personal growth
3. Not providing ways to connect with co-
workers
- Gallup
“1/3 of the workforce
expects to change jobs in
the next 6 months.”
PWC
Turnover
Cost
Quit &
Stay
Companies That Invest in Employee Experience are
4X more profitable.
AMOUNT BY WHICH COMPANIES THAT INVEST IN EMPLOYEES
OUTPERFORM THOSE THAT DON’T
Average Revenue 2.1x
Average Profit
Revenue per Employee
4.2x
2.8x
Profit per Employee 4.0x
BUSINESSMETRIC
Companies that don’t invest1.0xJacob Morgan, HBR, 2017
Culture + Technology + Workspace
=
Employee Experience
The Employee Experience Equation
Jacob Morgan, the futureorganization.com,
12
Q: How well does your organization capitalize on
the unique skills and capabilities of its employees?
A: The average rating was 2.9 on a 5-point scale
Source: Structural Employee Success Survey, n=150
13
Q: What tools are used to expose employees skills
and connect them to opportunities and teams
where skills can be used best?
A: 94% rely on word-of-mouth to find skills. Just 23% report using
an internal resume database
Source: Structural Employee Success Survey, n=150
14
Why does Amazon know
more about your employees
than you do?
NEW BUSINESS
$85K
MONTHLY SALES
$85K (95%)
WIN RATE
5%
UNDERGRAD
2005-2009
MAJOR
Business
AVERAGE DEAL SIZE
$20K
% QUOTA ATTAINMENT
95%
TWEETS
21,390
FOLLOWING
1,070
FOLLOWERS
1,395
AVERAGE IMPRESSIONS PER WEEK
5,983
GRAD YEAR
2010-2014
GRADUATE DEGREE
Master of Business Management
FAVORITE TV SHOW
Game of Thrones
MYERS BRIGGS
INTP
COMMUTE TIME
30-40 Minutes
GENDER
Female
HIGH SCHOOL SPORT
Tennis
LANGUAGES
English, Spanish
Performance Social Media
Education
Personal
Key Skills
Small Business and Sales Marketing
Prospecting
Accounting
Event Management
Digital Marketing
Work History
Accountant, Ernst & Young
Marketing & Events Manager, Ernst & Young
Small Business Sales Specialist, Deluxe
GRAD SCHOOL
University of Minnesota
UNIVERSITY
Indiana University Bloomington
The Employee Success Platform
Structural unleashes the potential of
people and teams with real-time, mobile
access to employee data.
Manage Better
Solve Problems Faster
Find Opportunity
Empowered Employees
Solve Problems
Empower & Motivate
Structural
Transforms Leaders
17
Build Deeper Connections
Engage & Grow
Find, Engage & Retain Talent
Transformed Leaders
18
Bust Silos
Manage Better
Empower & Motivate
HR System
Payroll
HRIS
ATS & Resume
Performance Management
Business System
CRM
CX
Accounting System
Time Tracking
Communication Tools
Calendar
Personal System
Twitter
Linkedin
Facebook
Personal Information
HR System
Payroll
HRIS
ATS & Resume
Performance Management
Business System
CRM
CX
Accounting System
Time Tracking
Communication Tools
Calendar
Personal System
Twitter
Linkedin
Facebook
Personal Information
19
HR System
Payroll
HRIS
ATS & Resume
Performance Management
Business System
CRM
CX
Accounting System
Time Tracking
Communication Tools
Calendar
Personal System
Twitter
Linkedin
Facebook
Personal Information
HR System
Payroll
HRIS
ATS & Resume
Performance Management
Business System
CRM
CX
Accounting System
Time Tracking
Communication Tools
Calendar
Personal System
Twitter
Linkedin
Facebook
Personal Information
20
Everyone can now gain deep understanding
of Rachel’s skills, interests, and needs,
instantly. She’s better managed and forms
deeper connections with colleagues.
HR System
Payroll
HRIS
ATS & Resume
Performance Management
Business System
CRM
CX
Accounting System
Time Tracking
Communication Tools
Calendar
Personal System
Twitter
Linkedin
Facebook
Personal Information
HR System
Payroll
HRIS
ATS & Resume
Performance Management
Business System
CRM
CX
Accounting System
Time Tracking
Communication Tools
Calendar
Personal System
Twitter
Linkedin
Facebook
Personal Information
21
HR System
Payroll
HRIS
ATS & Resume
Performance Management
Business System
CRM
CX
Accounting System
Time Tracking
Communication Tools
Calendar
Personal System
Twitter
Linkedin
Facebook
Personal Information
HR System
Payroll
HRIS
ATS & Resume
Performance Management
Business System
CRM
CX
Accounting System
Time Tracking
Communication Tools
Calendar
Personal System
Twitter
Linkedin
Facebook
Personal Information
22
HR System
Payroll
HRIS
ATS & Resume
Performance Management
Business System
CRM
CX
Accounting System
Time Tracking
Communication Tools
Calendar
Personal System
Twitter
Linkedin
Facebook
Personal Information
HR System
Payroll
HRIS
ATS & Resume
Performance Management
Business System
CRM
CX
Accounting System
Time Tracking
Communication Tools
Calendar
Personal System
Twitter
Linkedin
Facebook
Personal Information
HR System
Payroll
HRIS
ATS & Resume
Performance Management
Business System
CRM
CX
Accounting System
Time Tracking
Communication Tools
Calendar
Personal System
Twitter
Linkedin
Facebook
Personal Information
HR System
Payroll
HRIS
ATS & Resume
Performance Management
Business System
CRM
CX
Accounting System
Time Tracking
Communication Tools
Calendar
Personal System
Twitter
Linkedin
Facebook
Personal Information
HR System
Payroll
HRIS
ATS & Resume
Performance Management
Business System
CRM
CX
Accounting System
Time Tracking
Communication Tools
Calendar
Personal System
Twitter
Linkedin
Facebook
Personal Information
HR System
Payroll
HRIS
ATS & Resume
Performance Management
Business System
CRM
CX
Accounting System
Time Tracking
Communication Tools
Calendar
Personal System
Twitter
Linkedin
Facebook
Personal Information
Why does employee
experience move the
top and bottom line?
Align to Support Top Priorities
Get Targeted Employee Feedback
Understand Manager Success
Find Internal Experts Faster
Raise Glassdoor Rankings
Use More Employees to Drive Sales
Increase Internal Promotions
Thank You!
structural.com
Scott Burns, CEO & Co-founder
scott@structural.com

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Twin Cities eX Summit: Unleashing the Potential of People and Teams - Scott Burns

  • 1. Unleash the Potential of Your People and Teams Scott Burns CEO & Co-founder
  • 2. • Launched in St. Paul in 2000 • Became leading digital communications platform for public sector • Dotcom crash, 9/11, Great Recession survivor • From Basement to 250 Employees • Grew from $7M to $44M from 2010 – 2017; Driven by performance culture • Exit for $153M in 2017 Looking Back at 17 Years with GovDelivery
  • 3. Every leader knows the workforce is changing in profound ways Will workforce changes tear your organization apart or unleash a new wave of innovation and growth?
  • 4. “67% of young workers say that they don’t have the opportunity to do what they do best at work.” PWC
  • 5.
  • 6. 6 43% U.S. employees working remotely in some capacity - “State of the American Workplace” - Gallup
  • 7. 7 3 Ways We’re Failing Remote Workers 1. Not praising good work 2. Failing to discuss career goals and personal growth 3. Not providing ways to connect with co- workers - Gallup
  • 8. “1/3 of the workforce expects to change jobs in the next 6 months.” PWC
  • 10. Companies That Invest in Employee Experience are 4X more profitable. AMOUNT BY WHICH COMPANIES THAT INVEST IN EMPLOYEES OUTPERFORM THOSE THAT DON’T Average Revenue 2.1x Average Profit Revenue per Employee 4.2x 2.8x Profit per Employee 4.0x BUSINESSMETRIC Companies that don’t invest1.0xJacob Morgan, HBR, 2017
  • 11. Culture + Technology + Workspace = Employee Experience The Employee Experience Equation Jacob Morgan, the futureorganization.com,
  • 12. 12 Q: How well does your organization capitalize on the unique skills and capabilities of its employees? A: The average rating was 2.9 on a 5-point scale Source: Structural Employee Success Survey, n=150
  • 13. 13 Q: What tools are used to expose employees skills and connect them to opportunities and teams where skills can be used best? A: 94% rely on word-of-mouth to find skills. Just 23% report using an internal resume database Source: Structural Employee Success Survey, n=150
  • 14. 14 Why does Amazon know more about your employees than you do?
  • 15. NEW BUSINESS $85K MONTHLY SALES $85K (95%) WIN RATE 5% UNDERGRAD 2005-2009 MAJOR Business AVERAGE DEAL SIZE $20K % QUOTA ATTAINMENT 95% TWEETS 21,390 FOLLOWING 1,070 FOLLOWERS 1,395 AVERAGE IMPRESSIONS PER WEEK 5,983 GRAD YEAR 2010-2014 GRADUATE DEGREE Master of Business Management FAVORITE TV SHOW Game of Thrones MYERS BRIGGS INTP COMMUTE TIME 30-40 Minutes GENDER Female HIGH SCHOOL SPORT Tennis LANGUAGES English, Spanish Performance Social Media Education Personal Key Skills Small Business and Sales Marketing Prospecting Accounting Event Management Digital Marketing Work History Accountant, Ernst & Young Marketing & Events Manager, Ernst & Young Small Business Sales Specialist, Deluxe GRAD SCHOOL University of Minnesota UNIVERSITY Indiana University Bloomington
  • 16. The Employee Success Platform Structural unleashes the potential of people and teams with real-time, mobile access to employee data.
  • 17. Manage Better Solve Problems Faster Find Opportunity Empowered Employees Solve Problems Empower & Motivate Structural Transforms Leaders 17 Build Deeper Connections Engage & Grow
  • 18. Find, Engage & Retain Talent Transformed Leaders 18 Bust Silos Manage Better Empower & Motivate
  • 19. HR System Payroll HRIS ATS & Resume Performance Management Business System CRM CX Accounting System Time Tracking Communication Tools Calendar Personal System Twitter Linkedin Facebook Personal Information HR System Payroll HRIS ATS & Resume Performance Management Business System CRM CX Accounting System Time Tracking Communication Tools Calendar Personal System Twitter Linkedin Facebook Personal Information 19
  • 20. HR System Payroll HRIS ATS & Resume Performance Management Business System CRM CX Accounting System Time Tracking Communication Tools Calendar Personal System Twitter Linkedin Facebook Personal Information HR System Payroll HRIS ATS & Resume Performance Management Business System CRM CX Accounting System Time Tracking Communication Tools Calendar Personal System Twitter Linkedin Facebook Personal Information 20 Everyone can now gain deep understanding of Rachel’s skills, interests, and needs, instantly. She’s better managed and forms deeper connections with colleagues.
  • 21. HR System Payroll HRIS ATS & Resume Performance Management Business System CRM CX Accounting System Time Tracking Communication Tools Calendar Personal System Twitter Linkedin Facebook Personal Information HR System Payroll HRIS ATS & Resume Performance Management Business System CRM CX Accounting System Time Tracking Communication Tools Calendar Personal System Twitter Linkedin Facebook Personal Information 21
  • 22. HR System Payroll HRIS ATS & Resume Performance Management Business System CRM CX Accounting System Time Tracking Communication Tools Calendar Personal System Twitter Linkedin Facebook Personal Information HR System Payroll HRIS ATS & Resume Performance Management Business System CRM CX Accounting System Time Tracking Communication Tools Calendar Personal System Twitter Linkedin Facebook Personal Information 22
  • 23. HR System Payroll HRIS ATS & Resume Performance Management Business System CRM CX Accounting System Time Tracking Communication Tools Calendar Personal System Twitter Linkedin Facebook Personal Information HR System Payroll HRIS ATS & Resume Performance Management Business System CRM CX Accounting System Time Tracking Communication Tools Calendar Personal System Twitter Linkedin Facebook Personal Information
  • 24. HR System Payroll HRIS ATS & Resume Performance Management Business System CRM CX Accounting System Time Tracking Communication Tools Calendar Personal System Twitter Linkedin Facebook Personal Information HR System Payroll HRIS ATS & Resume Performance Management Business System CRM CX Accounting System Time Tracking Communication Tools Calendar Personal System Twitter Linkedin Facebook Personal Information
  • 25. HR System Payroll HRIS ATS & Resume Performance Management Business System CRM CX Accounting System Time Tracking Communication Tools Calendar Personal System Twitter Linkedin Facebook Personal Information HR System Payroll HRIS ATS & Resume Performance Management Business System CRM CX Accounting System Time Tracking Communication Tools Calendar Personal System Twitter Linkedin Facebook Personal Information
  • 26. Why does employee experience move the top and bottom line? Align to Support Top Priorities Get Targeted Employee Feedback Understand Manager Success Find Internal Experts Faster Raise Glassdoor Rankings Use More Employees to Drive Sales Increase Internal Promotions
  • 27. Thank You! structural.com Scott Burns, CEO & Co-founder scott@structural.com

Editor's Notes

  1. fully remote workers are 29% less likely to strongly agree that they have reviewed their greatest successes with their manager in the past six months. Compared with employees who spend at least some time in the office, fully remote workers are 30% less likely to strongly agree that they have talked with their manager about steps to reach their goals in the past six months.