Business plan presentation from 2016 NFTE Bay Area Regional Finals.

1. Morning Munch
Time Crunch? Get Morning Munch!

2. Problem/Unmet Need
- Every day thousands of students across the country skip
breakfast due to three main reasons:
-Lack of time
-Laziness
-Sleeping in

3. Solution

4. We believe you can have your cake
and eat it too!

5. Our Product

6. Competition
Morning Munch Dining Hall
(direct)
GrubHub
(direct)
Speed 5-10 min 5 min line + 10 min walk 30 min
Convenience Brought to the class,
no lines, at requested
time
Walk, lines, not on-the-
go
Delivered to you, no
lines, inconsistent wait
times
Service Delivery No service Delivery/Pickup
Cost $3 delivery fee plus the
cost of food
$7 per meal $3 delivery fee plus the
cost of food
Value Proposition
Our business provides customers with a quick, convenient, and cheap breakfast
delivery service.

7. Unit Economics

8. Time Economics:
Fixed Operating Expenses

9. Time Economics:
Monthly Sales Projections

10. Time Economics:
Annual Income Statement

12. Market Strategy: Target Market Segmentation
Tertiary - Haleigh
● College student
● Lives in a dorm
● Female/male
● Somewhat loyal
Secondary - Mr.Smith
● Professor
● Busy schedule
● $200,000 income
● Female/male
● Adult
Primary - Eric
● -College students
● -Off campus
housing
● -Male/female, 19-
22, <$15,000,
University of
Michigan student.
● Busy schedule, very

13. Marketing Strategy: Marketing Channels & Phases
Segment Channels Promotion Conversion Retention
College students living
off campus or in
apartments/ houses on
campus
● Well known off
campus student
housing/apartments
● Classrooms/
academic buildings
● School paper news
stand
● Facebook for U of M
students
● Social media
● Vinyl delivery
cars
● Promotional t-
shirts
● Hand out
flyers
● Give away
sample
● Coupons
● Very
reliable
service
● Good
breakfast
● High
quality
● Good correlation
between
customer and
company
● Treat them very
well, value them
● Value their input
● Feedback and
suggestion
● User ideas: vote
on them
● Give birthday
cardsProfessors or
administration at the
University
● Email
● Academic
buildings
● School
newsletter stand
● Give away
samples
● Hand out
flyers
● Vinyl delivery
cars
● coupons
College students living
in the dorms on
campus
● Bulletin board in
dorm halls
● School news paper
stand
● Classrooms and
academic buildings
● Facebook for U of M
students
● Social media
● Vinyl delivery
cars
● Hand out flyers
outside of
cafeteria and
dorms
● Give away
samples
● Promotional t-
shirts

14. Qualifications
Leah Brennan Max

15. Future Plans: Short Term

16. Future Plans: Long Term

17. Time Crunch?
Get Morning Munch!