1. Communicate
of aproduct
Reportthe
thecharacteristics newsofsaid
product
Advertising is known as a marketing strategy that
involvesthe purchaseof aspacein the mediafor the
disseminationof aproduct, serviceor brand,with the
aim of reachingthe target audienceof the companyand
encouraging them tobuy.
THEADVERTISING
Whatisit?
Measureand
track.
AdvertisingRules
Define thetarget
group
Selecttheappropriate
communicationvehicle
Offer
something
ofvalue
Inviteto
action
Promote
brandand
product
image
Uses
Indicatethe
forms ofuseof
the goodor
service
Announceprices
andpromotions.
Examples Objectives
Report
Persuade
Remember
Madeby:AmyBetancourt
V28266531
School 71
Semester 3
SectionA-1
Course:EnglishIII