Starting your own membership and loyalty program can help businesses by reducing expenses associated with acquiring new customers, increasing brand awareness among existing customers, and allowing better understanding of customers to enable personalized marketing and increased sales. A loyalty program can also provide free marketing through word-of-mouth recommendations from pleased customers, and save businesses money compared to using a third party program which charges fees. Overall, a membership program is expected to result in more repeat customers, positive word of mouth, lower advertising expenses, and higher profits.

1. Why Start
Your Own
Membership
& Loyalty
Program

2. Let us
count
the ways.

3. LESS EXPENSE
It’s actually more
expensive to acquire
new customers than
to keep, sort and
turn existing,
satisfied customers
into loyal ones.

4. INCREASE BRAND
AWARENESS
Once they sign up to
your loyalty program,
you hold a more
prominent presence in
their lives, quite
literally: your
membership card in
their wallet, your
newsletter in their
email, your occasional
direct mailers in their
homes and more.

5. BETTER
CONNECTION,
BETTER
UPSELLING
You can understand your
customers better,
leading to a more
personalize marketing
activity or promotion as
based on the customer’s
preferences, increasing
the chances for upselling
and cross-selling.

6. FREE MARKETING
You indirectly recruit
your very own brand
evangelist, ready to do
some word of mouth
marketing once they are
continually pleased with
your products and
services. Take note that
personal
recommendation is the
strongest form of
marketing.

7. SAVE MORE
You save more money
as compared to using
a third party
membership & loyalty
program, as there are
no license fees, no
management fees and
even transaction fees.

8. In a nutshell, a
membership & loyalty
program will bring you:
•More repeat
customers
•More positive
word of mouth
•Less advertising
expense
•More profit for
your business.

9. Want to know more about membership & loyalty
programs? Contact us at sales@asterisk.com.sg
or visit our website at www.asterisk.com.sg

10. Want to know more about membership & loyalty
programs? Contact us at sales@asterisk.com.sg
or visit our website at www.asterisk.com.sg