Know the fundamentals of digital marketing from Amitesh kumar,Founder of way2ads

1. Digital Marketing Introduction

2. • Amitesh Kumar is the CEO of Way2ads
• Having 7+years of Digital Marketing Experience
• Having 5+years of Digital Marketing Training Experience
• Worked previously in Way2sms(3rd
Largest Internet
Company in India) as AVP-Marketing
• He is a Google Adwords Certified Professional, Inbound
Marketing Certified & Bing Accredited Professional
About our Team

3. 1. What is Digital Marketing
2. Why Digital Marketing is now a Necessity
3. Why India is Witnessing the highest growth rate in Online
4. Techniques in Digital Marketing
5. What opportunities are available in Digital Marketing for
Freshers
6. How to avail Internships/Projects in Digital Marketing
7. How can you become a Google & Microsoft Certified
8. Q&A
Agenda of the session

4. • Marketing is the link between you and your
customers achieved by creating, developing
and maintaining profitable relationships
between customer and your company (all
about creating some profit margin)
• A marketers job is to understand, influence
and serve people
What is Marketing

5. Marketing can be done through

6. • Digital marketing is marketing that makes use of
electronic devices such as computers,
tablets, smartphones, cellphones, digital billboards,
and game consoles to engage with consumers
What is Digital Marketing

7. Digital Marketing ?
The Core is the website and how the extensions of digital form are
engaging the Target Audience
The Core is the website and how the extensions of digital form are
engaging the Target Audience
Target
Audience

8. Offline
Advertising
Online
Advertising

9. Why Digital Marketing

10. Digital Marketing Includes

11. Digital Marketing Techniques

12. Other Digital Marketing Techniques

13. Opportunities in Digital Marketing for Freshers

14. Future in Digital Marketing
The average salary for an Entry-Level Digital Marketing Manager is
Rs 363,838 per year (Payscale India)
Chief digital officer becomes a much-in-demand role, 20 CXOs hired across
India Inc in last 12 months with salaries beyond Rs.3.5 Crore
(economictimes.com)

15. Roles in Digital Marketing

16. Companies you can work

17. • Digital Marketing executive/manager
• Social Media executive/manager
• Email marketing executive/manager
• SEO executive/manager
• Affiliate executive/manager
• Product executive/manager
• Online Campaign executive/manager
Job Roles in Digital Marketing

18. • Google Adwords Certification
– Fundamentals
– Search
– Display
– Video
– Mobile
– Analytics
• Facebook Certification
• Microsoft Bing Certification
• Hubspot Inbound Marketing
How can you get Google & Microsoft Certification

19. • Every company has scope for DM Internship &
Project with a min duration of 30 days & max
duration of 90 days
• An ideal profile for a company would be
someone who has
– Good Communication
– Google/Microsoft Certified
– Passion towards Advertising
How to avail Internships/Projects in DM

20. Dream Company for many
Do you know Accenture & Cognizant are the
biggest recruiters for Digital Marketing Roles in
India!!

21. How can you be part of Accenture/Google
-Communication Skills
-Business Mailing Skills
-Google Adwords
Certification