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organizational cultures within an agile world

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Keynote at this years UX Camp HH about a view on organizational cultures within an agile world

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organizational cultures within an agile world

  1. 1. A VIEW ON ORGANIZATIONAL CULTURES WITHIN AN „AGILE WORLD"
 
 UX CAMP HAMBURG | 29.07.2017
  2. 2. • 85%
 • OF ALL DEVELOPMENT PROJECTS USING AGILE METHODS 15 % 25 % 39 % 21 % pure agile hybrid both (selectiv) classic Source: Studie der Hochschule Koblenz und der GPM 2014
  3. 3. • ?• IN THE FUTURE… 10 % 15 % 30 % 45 % pure agile hybrid both (selectiv) classic
  4. 4. A TYPICAL PROJECT SETUP SOME YEARS AGO… Company C (department C1, C2, C3)… asks Company A (UX Service Provider) to create an UX concept… that Company B (IT Service Provider) should implement A + B are working offsite a lot of meetings happened until everybody realizes that it’s not that easy to implement it :-)
  5. 5. • COLLABORATION IN THE PAST Source: Getty Images
  6. 6. …AND TODAY Cross functional, autonomic teams Company A and B are integrated within these teams Everybody is working onsite (around 3-4 days a week)
  7. 7. • COLLABORATION TODAY • (@ SPOTIFY) Source: pinterest remarkablecoating.com
  8. 8. CULTURE SETUP EMPLOYEES • IMPLICATIONS AND CHALLENGES• SERVICE PROVIDER VS. CLIENT
  9. 9. • INFLUENCING FACTORS CULTURE SETUP EMPLOYEESCULTURE Service Provider No diversity of projects Loss of team-spirit Possible loss of employees to client Client / Company Agile Silos - how to integrate within company culture? Classical top down management limits creativity/innovation power and slows down. • IMPLICATIONS AND CHALLENGES• SERVICE PROVIDER VS. CLIENT
  10. 10. • INFLUENCING FACTORS CULTURE SETUP EMPLOYEESSETUP Service Provider Colleagues have to work onsite One-dimensional gain of knowledge Limited knowledge-transfer among colleagues Client / Company Current workplace does not enable collaboration Complex processes slow down agile teams • IMPLICATIONS AND CHALLENGES• SERVICE PROVIDER VS. CLIENT
  11. 11. • INFLUENCING FACTORS CULTURE SETUP EMPLOYEESEMPLOYEES Service Provider Need for more experienced employees Different skill set, no room for design/IT- heroes Multiple, new working techniques and tools Client / Company No room for heroes and egos Need for a broader skill set • IMPLICATIONS AND CHALLENGES• SERVICE PROVIDER VS. CLIENT
  12. 12. CULTURE SETUP EMPLOYEES • HOW CAN IT WORK?• SERVICE PROVIDER VS. CLIENT
  13. 13. • INFLUENCING FACTORS CULTURE SETUP EMPLOYEES Service Provider Employee loyalty program Incentives for onsite projects Internal Friday for personal projects Client / Company Management must trust project team and provide a high level of freedom Collaboration and shared responsibility across the whole team Establish a culture where failures are welcome • HOW CAN IT WORK?• SERVICE PROVIDER VS. CLIENT CULTURE
  14. 14. • INFLUENCING FACTORS CULTURE SETUP EMPLOYEES Service Provider Work as teams onsite Limit time working on the same project Well balanced amount of colleagues that work onsite/office Limitation of onsite days Client / Company Team-spirit is essential for success Definition and communication of precise goals and vision Infrastructure that supports co-working and provides space for individual teams as well as for the whole team • HOW CAN IT WORK?• SERVICE PROVIDER VS. CLIENT SETUP
  15. 15. • INFLUENCING FACTORS CULTURE SETUP EMPLOYEES Service Provider Hire the right staff! High intrinsic motivation Well balanced skill set Open minded and curious on new approaches Courage to fail Client / Company Hire the right staff! High intrinsic motivation Well balanced skill set Open minded and curious on new approaches Courage to fail • HOW CAN IT WORK?• SERVICE PROVIDER VS. CLIENT EMPLOYEES
  16. 16. CONCLUSION In an agile world we are facing a big transformation in the way we work together. Try, learn and adapt. You cannot stop the waves, but you can learn to surf!
  17. 17. THANK YOU! SAARBRÜCKEN HAMBURG BERLIN MÜNCHEN ZÜRICH MICHAEL RICHTER
 
 UX DIRECTOR & 
 HEAD OF HAMBURG OFFICE
 MICHAEL.RICHTER@ERGOSIGN.DE
 T +49 40 3179868-12

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