THE 3-Gs, Guidance, Growth & Governance. Get your Business a Professional Advisory Board

1. THE - 3Gs
Guidance, Growth & Governance
Get your Business a Professional
ADVISORY BOARD

2. Introduction

3. Advisory Board
“An informal group of business
professionals, selected to assist and advise
the CEO and the exec. management of a
corporation on business issues including
strategy, sales, business development,
financing, and expansion ”.
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4. Board of Directors vs. Advisory Boards
 Appointed to assist the CEO / exec.
management on important business issues.
 Act as sounding board, to bounce off
ideas and challenges, raised by the CEO.
 Support the management with professional
advice about various business issues as
strategy, growth, expansion, etc.
 Having an outsider perspective on critical
matters and issues.
 Value-driven compensation.
 Elected group of individuals to represent
the interest of the shareholders.
 Voting Power and advising management
on important matters as strategy,
succession and acquisitions.
 Fiduciary Responsibilities, legally bound
and liable to the business.
 Overseeing of the executives’ hiring and
firing, compensation and policies.
 Generally, Highly Compensated.
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5. Advantages of the
Advisory Board
Strategic advice to
the CEO and
management team
360-degree view to
strategic and critical
issues
Oversee the
execution of
strategic plans
Risk assessment and
mitigation
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6. Guidance, Growth and Governance

7. Guidance
An Advisory Board acts as a wise-counsel to businesses throughout their lifecycle,
this include, but not limited to:
➢ Guiding startups / scale-ups during their different growth stages.
➢ Providing a powerful tool to support decision making, especially for entrepreneurial, family
owned and SMEs.
➢ Exploring new business ideas, strategies and directions, away from day-to-day operations.
➢ Considering ways and means to improve operational efficiencies.
➢ Re-structuring and repositioning of the company in certain markets.
➢ Analyzing potential Merger, Acquisition or takeover target.
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8. Growth
An Advisory Board assists businesses in accelerating growth through:
➢ Creating new products or services.
➢ Expanding into new market segment or industry.
➢ Improving customer experience and profitability.
➢ Sourcing new working capital to fuel growth.
➢ Introducing advanced technologies and systems.
➢ Automating business operations.
➢ Divesting unprofitable business.
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9. Governance
An Advisory Board ensure SMEs’ and family-owned companies drive best practices
and adhere to Corporate Governance through:
➢ Overseeing code of conduct, conflict of interest transactions and HSE.
➢ Assessing risk management policies (risk assessment and mitigation).
➢ Internal controls, separation of power and checks & balances.
➢ Succession planning for Sr. management.
➢ Adequate systems to ensure compliance.
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10. Characteristics

11. Characteristics of an Advisory Board
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Experience
Based on the company’s needs and future direction
Abilities
Willingness to ask tough questions and challenge the status-quo
Value
Insightful, resourceful and impactful

12. TOGETHER, we can make it happen!
Contact Us
info@conceptlogic.ca