AWS partner Elemental, creator of innovative technology that allows media companies to deliver live and on-demand video to any device, at any time, all at once, discuss bringing enterprise transcoding to the cloud.

1. THE OLYMPICS AND
ENTERPRISE VIDEO PROCESSING IN THE CLOUD
Dustin Encelewski
Director of Product Marketing
DustinE@elementaltechnologies.com

2. Confidential 2

3. For almost 90 years, the Olympics have
been a barometer of mass media
distribution.
Confidential 3

4. Radio Broadcast
1924
Paris
Confidential 4

5. Broadcast Television
1936
Berlin
Confidential 5

6. Satellite Broadcast
1964
Tokyo
Confidential 6

7. Online Coverage
1996
Atlanta
Confidential 7

8. Internet Video
2004
Athens
Confidential 8

9. Digital Olympics
2012
London
Confidential 9

10. The Cloud
2016
Rio
Confidential 10

11. 1950s 1960s 1970s 1980s 1990s 2000s 2010s
9 mos 1 yr 2 yrs 8 yrs 23 yrs 128 yrs 2k yrs
Confidential 11

12. Video Streams Delivered Unique Video Renditions
120 60
100 50
estim
ate
80 40
60 30
40 20
20 10
0 0
2004 2008 2012 2004 2008 2012
Confidential 12

13. 1B+ population reach of our deployments
Confidential 13

14. MONTHS TO SATISFY REQUIREMENT Elemental Specialized H/W
Initial iPad Launch
3 Years Ago
CALM Act Compliance
Last Year
"New iPad" Resolution
This Year
H.265 on Existing Hardware ?
Future
0 5 10 15 20 25 30 35
Confidential 14

15. In the Cloud
On the Ground
Confidential 15

16. In the Cloud
On the Ground
Confidential 16

17. In the Cloud
On the Ground
Confidential 17

18. Destination Divergence You never know when the next iPad will hit,
…how quickly can you react?
Instant On-Demand Content windows are collapsing to hour = 0,
speed can be your differentiator
Going Global The Olympics is a true global phenomena
but every live event is now geo-agnostic
Protocol Proliferation Hope that DASH ‘collapses the world’,
but be prepared in the event that it doesn’t
Confidential 18

19. GET READY!
Thank you
Dustin Encelewski
Director of Product Marketing
DustinE@elementaltechnologies.com
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