Introduction to Amazon Web Services and cloud computing and how it supports the Digital Marketing industry. AdRoll CEO, Aaron Bell, describes their success story on AWS using DynamoDB for retargeting.
In today's world, consumer habits change fast and marketing decisions need to be made within seconds, not days. Delivering engaging advertising experiences requires real time, high performing architectures that provide digital advertisers the ability to measure and improve the performance of their campaigns and tie them more closely to corporate goals. The insights gleaned from the massive amounts of data collected can then be used to dynamically adjust media spend and creative execution for optimal performance. The AWS Cloud enables you to deliver marketing content and advertisements with the levels of availability, performance, and personalization that your customers expect. Plus, AWS lowers your costs. Join us to learn about how big data and low latency / high performing architectures are changing the game for digital advertising.