Large Enterprises face unique procurement, scaling, and management challenges with their software portfolio. Attend this session to learn how the integration between these two services can help IT Managers and IT Procurement manage the lifecycle of their software portfolios with AWS Marketplace and AWS Service Catalog.

1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Chris Grusz, AWS Marketplace
August 14, 2017
Learn About Software Procurement and Management
Using AWS Marketplace and AWS Service Catalog

2. Development
& Test
New
Applications
Digital & CX
Analytics
Mobile
DC Migration
Mission
Critical Apps
All In
This journey includes software migrating to the cloud
On the journey to the cloud, customers require
software solutions for each workload

3. What we hear from customers
Challenges
• Software entitlement & deployment models
• Complex agreement management
• Constant renewal & replacement
• Out of date procurement mechanisms
• No single approved catalog of software
Customers want to
• Rapidly innovate by buying and deploying software
solutions on-demand
• Simplify and streamline purchasing, license
management and invoicing
• Upgrade on demand
• Reduce cost while picking new standards
• Shift to subscription and SaaS

4. Gartner Report "Market Insight: Cloud Computing's Drive to Digital Business Creates Opportunities for Providers.“ May 24, 2016
Jeffrey Mann, David Mitchell Smith, Ed Anderson, Jay Heiser, Yefim V. Natis, Thomas Bitman, Neville Cannon
The enterprise software portfolio is in transition
Software catalog starting position
• 10-40% in house developed applications
• 30% open source/free software
• 70% COTS software
• ~200+ software product vendors
• Large EA/ELAs for top 50 vendors
• Long list of products not well known or tracked
• Upgrade cascades over 3-5 year cycle
"Cloud will increasingly be the
default option for software
deployment.“
Gartner
High potential for rationalization
• 50% Migrate
• 30% Replaced
• 20% Abandoned

5. Discover, procure, deploy, and manage software in the cloud
AWS Marketplace
Customer benefits
• Deploy software on
demand via website or
Amazon EC2 console
• Curated software from
trusted vendors
• Simplified procurement
and deployment
• Billed through AWS
account
• Retire EDP
commitment
• Integrated with AWS
Service Catalog
Platform highlights
• 3,800+ listings
• Open-source and
commercial software
• Over 370M of deployed EC2
instances per month
• Over 135K active customers
• Hourly, monthly, annual and
multi-year subscriptions
• Private pricing for
large deals
• Vendor-based support
• Available all AWS Regions

6. Submit
Publish
Preview
Test
• Ongoing catalog additions
• Version updates*
• Vendor supply portal
• Centralize digital assets
*Vendor dependent
• Sunset older versions
• Add instance type/region
• Actively monitor
health and expansion
• 24/7 scanning
• Vulnerability notifications
and removal/work-rounds
• MCO Team
AWS Marketplace
A public managed catalog

7. AWS Marketplace pricing options
Flexibility for every workload
Hourly
Pay for software and
compute capacity by
the hour, number of
users, data
transferred, etc.,
with no long-term
commitments
Ideal for Dev/Test or
workloads with spiky
traffic
Monthly
Make a monthly
payment and receive
a discount on the
monthly pricing
charge
Ideal for temporary
projects and baseline
workloads
Annual and
Multi-Year
Make a one-time
payment and receive
a significant discount.
Multi year options
also available.
Ideal for periodic and
long-term workloads
Free Trial
Get started on
AWS Marketplace
with a free trial &
no commitment
Good for initial
evaluation
Private Offers
Custom offers
negotiated between
customer & ISV,
fulfilled on AWS
Marketplace
Intended for high
value transactions.

8. Security BIStorage MediaDatabaseNetworking DevOps
Categories most often deployed as customers move
Sample vendors in category
Operating
Systems

9. Marketplace

10. Search for products

11. Refine your search

12. Select product

13. Select AWS Region

14. Select single instance or multi-instance

15. Multi-instance example

16. Select instance type and length of purchase

17. Enterprises need to balance control and agility
AWS Service Catalog allows organizations to create
and govern catalogs of approved deployable assets on
AWS
Administrator
End user
Control
Standardization
Governance
Agility
Self-service
Time to marketIt enables users to quickly deploy approved IT
services they need in a self-service manner.
“Approve once and deploy many”

18. Provisioned
Products
Resource
Launch
Product
Permissions
Constraints
End UserAdministration
Users / Groups
Portfolios CF Templates
/ Products
Tags
ConstraintsAccounts
AWS
CloudFormation
AWS Service Catalog provides a governance framework
We can be thought of as a “launch pane” onto AWS

19. Q&A
AWS Service Catalog

20. Thank you!