week 6 presentation

1. Week 6 Report: 2nd Pivot
Team H.A.B. | Creative founder | fall 2020
Hermione Hu, Amanda Liu & Ben Dai
10.13.2020

2. OUR TEAM
Amanda Liu
Interaction Design Junior
Design strategy / Marketing
Ben Dai
Industrial Design Senior
Sketching /Rendering/
Problem Solving
Hermione Hu
Interaction Design Senior
System Thinking /
Project Management
Amanda Liu, Ben Dai & Hermione Hu | Week 6 | Creative Founder | Fall 2020

3. To satisfy the self-actualization
needs of blind people
Our Mission
Amanda Liu, Ben Dai & Hermione Hu | week 6 | Creative Founder | Fall 2020

4. Molecule
Use
Have
Address
Blind
People
Problem
learning
skills that
cater to their
needs
An online
learning
community
Amanda Liu, Ben Dai & Hermione Hu | week 6 | Creative Founder | Fall 2020

5. Our Hypothesis
We believe blind people have a problem acquiring new skills efficiently and
are willing to pay for a product that can let them learn skills from their peers.
Amanda Liu, Ben Dai & Hermione Hu | week 6 | Creative Founder | Fall 2020

6. Provisional Persona - v4
Behaviour
● Pay close attention to news
● Listen to radios and musics through phone
● Read audio books
● Watch videos online
Needs
● Want to learn new skills
● Want to share his experience
● Want to do things other than massage
Name: Li Ming
Job: massager
Age: 26
State: In relationship
Amanda Liu, Ben Dai & Hermione Hu | week 6 | Creative Founder | Fall 2020

7. Business Structure & Revenue Model
We are a Limited Liability Company with a Freemium revenue model.
Amanda Liu, Ben Dai & Hermione Hu | week 6 | Creative Founder | Fall 2020

8. Lean Canvas
Amanda Liu, Ben Dai & Hermione Hu | week 6 | Creative Founder | Fall 2020

9. Market Type & Sizing
SOM: blind people age 18-60 in
first-tier cities of China
SAM: blind people age 18-60 in
China
TAM: blind people worldwide
SOM
172,000
SAM
5,361,000
TAM
39,365,000
Amanda Liu, Ben Dai & Hermione Hu | week 6 | Creative Founder | Fall 2020
A resegmented market that addresses
blind people’s specific needs of online
learning experience.

10. Comparative Analysis
text
based
media
based
User to user User to platform
Amanda Liu, Ben Dai & Hermione Hu | week 6 | Creative Founder | Fall 2020

11. Landing Page

12. Explainer Video

13. Research Updates
Amanda Liu, Ben Dai & Hermione Hu | week 5 | Creative Founder | Fall 2020

14. Interview Summary
Peng Bo
38
Massager
Married
From Wechat group
NuanNuan
24
Massager
In Relationship
From wechat group
Xiao Wu
32
Piano Tuner
Single
Personal connection
#14 #15 #16
Yang Po
36
Entrepreneur
Married
Referred by NuanNuan
#17
Li YiQing
20
Music College Student
Single
From wechat group
#18
Amanda Liu, Ben Dai & Hermione Hu | week 6 | Creative Founder | Fall 2020

15. Return Interview Summary
Zhang Bowen
20
College student: music
Single
From Wechat Search
Li Yihao
21
Massager/music producer
In relationship
From qq chat group
Peng Bo
38
Massager
Married
From Wechat group
Han shifu
38
Massager
Married
From Wechat group
Amanda Liu, Ben Dai & Hermione Hu | week 6 | Creative Founder | Fall 2020

16. What We Learned
● All of them show their needs on skills and
knowledge learning.
● 6/8 met difficulties when trying to take
classes through video medium.
● All of them use more than 4 Apps when
study for they are unable to find resources
from only one App.
● 5/8 said that their screen readers cannot
work on lots of platform.
Amanda Liu, Ben Dai & Hermione Hu | week 6 | Creative Founder | Fall 2020

17. Why We Decide to Pivot
The problem of blind people’s traveling difficulties are caused by the limitation of
current city infrastructure, thus cannot be fixed by a single product.
There are a lot of uncertainties that cannot be predicted on the road. We cannot
guarantee a safe experience.
The product dealing with travel barrier is not sustainable or profitable.
Amanda Liu, Ben Dai & Hermione Hu | week 6 | Creative Founder | Fall 2020

18. Next steps
● Start phase 3
● Launch customer development experiment
● Build first version of MVP
● Refine revenue model
Amanda Liu, Ben Dai & Hermione Hu | week 6 | Creative Founder | Fall 2020

19. Appendix

20. Week 3 Week 4 Week 5
interview interview interview
562
Week 6 Week 7
interview Customer
development
?5
Amanda Liu, Ben Dai & Hermione Hu | week 6 | Creative Founder | Fall 2020

21. References

22. https://www.youtube.com/watch?v=0km1MqpKV_8&ab_channel=CooperHewitt
https://www.igetget.com
http://www.deaflife.cn/
http://www.myhopu.com/html/xwzx/nbzk/775.html
http://www.woshipm.com/pd/852555.html
https://zhuanlan.zhihu.com/p/85571195
http://www.cdpf.org.cn/ztzl/special/CDRS/cjryjzz/201609/W020160906345006165434.pdf
https://www.zhihu.com/question/310231917/answer/807761285
https://wenku.baidu.com/view/227ddad2284ac850ac02422b.html
http://morp.mcsc.com.cn/lianmeng/trade_list.html
Amanda Liu, Ben Dai & Hermione Hu | week 6 | Creative Founder | Fall 2020