- The team conducted market research including interviews with blind users and revised their hypothesis and product concept based on the findings. - Interviews found that while blind users chat regularly with close friends, they have difficulties traveling independently and desire assistance traveling within and between cities. - The team decided to pivot their concept away from a social networking app based on feedback that existing apps meet users' social needs. They will instead explore solutions related to barrier-free travel planning and assistance.

1. Week 4 Report: Turning point
Team H.A.B. | Creative founder | fall 2020
Hermione Hu, Amanda Liu & Ben Dai

2. What We Did
● We created a lean canvas and Comparative Research.
● We did more market research of other social apps that are non dating apps.
● We approached to one of the largest blind people’s online community through
QQ and Wechat, and interviewed 6 blind interviewees from different age groups.
● We rethought about our molecule.
● We revised our persona which is closer to our target user group.
● We rearranged our market size.
Amanda Liu, Ben Dai & Hermione Hu | week 4 | Creative Founder | Fall 2020

3. Our Hypothesis
Amanda Liu, Ben Dai & Hermione Hu | week 4 | Creative Founder | Fall 2020
We believe blind people have a problem with expanding social network and
are willing to pay for a product that can let them stay connected with
non-disabled people.
We believe blind people have a problem with traveling and are willing to pay
for a product that can let them travel with no barriers.

4. Molecule v2
Use
Have
Address
Blind
People
Difficulty
expanding
social
connection
Solution
Amanda Liu, Ben Dai & Hermione Hu | week 4 | Creative Founder | Fall 2020
Difficulty
traveling to
unfamiliar
places

5. Lean Canvas
Amanda Liu, Ben Dai & Hermione Hu | week 4 | Creative Founder | Fall 2020

6. Market Type & Sizing v2
SOM: blind people age 18-60 in
first-tier cities of China
SAM: blind people age 18-60 in
China
TAM: blind people worldwide
SOM
172,000
SAM
5,361,000
TAM
39,365,000
A brand new market that
target blind people’s
social app
needs of traveling
Amanda Liu, Ben Dai & Hermione Hu | week 4 | Creative Founder | Fall 2020
SOM: blind people age 18-30 in China
SAM: blind people all ages in China
TAM: blind people worldwide

7. Comparative Research
Amanda Liu, Ben Dai & Hermione Hu | week 4 | Creative Founder | Fall 2020

8. RESEARCH UPDATES
Amanda Liu, Ben Dai & Hermione Hu | week 4 | Creative Founder | Fall 2020

9. Interview Summary
Amanda Liu, Ben Dai & Hermione Hu | week 4 | Creative Founder | Fall 2020
Song Hu
30
Massager
Single
From qq chat group
Li Yihao
21
Massager/music producer
In relationship
From qq chat group
Lian Zhonghua
50
Music Teacher
In relationship
Personal connection
Xiao Ma
28
Unemployed
Single
Personal connection
#3 #4 #5 #6
Ning Liu
27
Musician
Single
From Wechat searching
#7
Lu Da Ye
61
Massager
Married
Personal connection
#8

10. Interview Insights- Social Network
Amanda Liu, Ben Dai & Hermione Hu | week 4 | Creative Founder | Fall 2020
All of them chat with their friends basically everyday.
4/6 meet their friends through YY
3/6 best friends are all old schoolmates.

11. Interview Insights- Travel
Amanda Liu, Ben Dai & Hermione Hu | week 4 | Creative Founder | Fall 2020
5/6 are afraid to go out for they have hard times going out freely by themselves.
All participants need either volunteers or staff to guide them to the public
transportation for the first time.
4/6 wish to travel either around the city or around the country.
5/6 long distance travel tin abled people

12. What We Learned
● An age limit for the early stage of the
interview is essential.
● Social organizations provide a lot of benefit
for finding users and participants.
● Do some basic research about the
participants before each interview
● Don’t act like you are investigating on the
participants. Act like a friend.
Amanda Liu, Ben Dai & Hermione Hu | week 4 | Creative Founder | Fall 2020

13. Provisional Persona v2
Behaviour
● Walk around the neighborhood under the help of friends
● Chat with friends online occasionally
● Seldomly travel long distance
● Occasionally travel within the city
Needs
● Want to travel long distance
● Want to make new non-disabled friends
● Want to know more information on blind facilities
● Want to participate in more activities
Name: Li Ming
Job: masseur,shop owner
Age: 26
State: In relationship
Amanda Liu, Ben Dai & Hermione Hu | week 4 | Creative Founder | Fall 2020

14. Why We Decide to Pivot
We heard several signals that indicate to stop:
● Most of the social apps can meet the need of blind people.
● They all have close friends to chat to
● They don’t have strong desire to expand social network.
A lot of blind people have a hard time going out so they tend to stay at home.
Participants expressed their experience to travel outside.
Amanda Liu, Ben Dai & Hermione Hu | week 4 | Creative Founder | Fall 2020

15. Next Steps
Possible shift to new directions:
● Barrier-free travel experience & routing planning
● Need for accompany when traveling outside
● Property safety & personal security
Amanda Liu, Ben Dai & Hermione Hu | week 4 | Creative Founder | Fall 2020