3. Our Team
Amanda Liu
Interaction Design Junior
Design strategy
Marketing
Ben Dai
Industrial Design Senior
Sketching
Problem Solving
Hermione Hu
Interaction Design Senior
System Thinking
Project Management
Amanda Liu, Ben Dai & Hermione Hu | Week 10 | Creative Founder | Fall 2020
Po Yang
Founder of Zhanrong
Entrepreneur & educator
in disability support
adviser
4. To satisfy the self-actualization
needs of blind people
Our Mission
Amanda Liu, Ben Dai & Hermione Hu | Week 10 | Creative Founder | Fall 2020
6. Past Interviews
Amanda Liu, Ben Dai & Hermione Hu | Week 10 | Creative Founder | Fall 2020
● Participants show diverse interests in skills &
knowledge learning.
● They all have a certain field of interest, but
couldn’t find the right resources to start.
● They can’t find people to answer their
particular questions.
7. Provisional Persona
Behaviour
● Download several apps for learning
● Use fractional time to learn during the work break
● Actively engaged in several group chat on Wechat
Pain points
● Don’t know where to find the right resources
● Nobody to answer his questions
● Can’t digest the available online resources
Name: Li Ming
Job: massager
Age: 26
Amanda Liu, Ben Dai & Hermione Hu | week 10 | Creative Founder | Fall 2020
Psychographic details
● Eager to learn new knowledge
● Get tired of his daily job
● Find it hard to motivate himself
8. Problem + Market Fit
Amanda Liu, Ben Dai & Hermione Hu | Week 9 | Creative Founder | Fall 2020
9. Molecule
Use
Have
Address
Blind
People
difficulties to get
help when
learning
An online
learning
community
Amanda Liu, Ben Dai & Hermione Hu | Week 10 | Creative Founder | Fall 2020
learning resources curated by the blind tutor
An intimate group with people share the same
learning objectives
11. Business Structure & Revenue Model
We are a Limited Liability Company (LLC) with a Freemium revenue model.
Amanda Liu, Ben Dai & Hermione Hu | Week 10 | Creative Founder | Fall 2020
12. Market Type
A resegmented market that offer curated learning service to blind people’s
specific needs of online learning.
Amanda Liu, Ben Dai & Hermione Hu | Week 10 | Creative Founder | Fall 2020
15. Market Sizing
>>blind people age 18-60 in
first-tier cities of China
>>blind people age 18-60 in
China
>>blind people worldwide
SOM
172,000 people
SAM
5,361,000 people
TAM
39,365,000 people
Amanda Liu, Ben Dai & Hermione Hu | Week 10 | Creative Founder | Fall 2020
18. Key Use, Features & Metrics
Join a learning group with an
experienced tutor and learn from his
curated resources
Group chat
Resource center
Q&A Forum
average # of posts in the group chat within a day,
per week
% of resources they finish reading,
per week
# of questions resolved by the tutor,
per week
Amanda Liu, Ben Dai & Hermione Hu | Week 10 | Creative Founder | Fall 2020
19. MVP (Concierge experiment)
1. Ask people in the blind community 3 things they wish to learn.
2. Collect a small number (3-5) of participants that have the same learning objective in a specific
field.
3. Collect resources online based on their learning objective and setup a guideline
4. Create a learning community (group chat via Wechat) for experiment
5. Send out the resources & materials in the community resource center
6. Let the participants communicate based on the learning resources.
7. Gain feedbacks from participants
8. Find a tutor that specialize in the field.
9. Ask if any participants are willing to pay for a 1-1 tutoring time for a question they can’t solve.
Amanda Liu, Ben Dai & Hermione Hu | Week 10 | Creative Founder | Fall 2020
20. Acquisition Experiment
People view the invitation
People fill in the invitation
People join the community
People stay in the community
People refer this product to
others
We use the Sticky engine of
growth & the Virality engine
of growth
Amanda Liu, Ben Dai & Hermione Hu | Week 10 | Creative Founder | Fall 2020
