Advertising in Case of Emergency

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From choosing formats, vetting for accuracy, and making sure all news is disseminated across tens of languages--on the tightest deadline imaginable--experts in medicine, advertising and production will discuss how to share life-saving information across cultures in emergency situations.

Healthcare

SPRING 2020
NYC became the U.S. coronavirus
pandemic epicenter.
In a city called home by residents across a
kaleidoscope of cultures and languages, it was
imperative for the health department to
disperse critical healthy and safety knowledge
as clearly and quickly as possible over radio
and broadcast, ensuring all city dwellers from
Brooklyn to the Bronx could understand its
meaning.
With COVID-19 seen having a disproportionate
impact on racial and ethnic minorities, it is
clearer than ever that key public messaging
and health programs need to be as accessible
and inclusive as possible.

SPRING 2020
NYC became the U.S. coronavirus
pandemic epicenter.
From choosing production formats,
vetting for accuracy, and making sure
all information is disseminated across
tens of spoken and written
languages--on the tightest deadline
imaginable--experts in medicine,
advertising and production will discuss
how to disseminate life-saving
information across cultures in
emergency situations.

600
The number of languages spoken in the New York City metropolitan area, making it
one of the most linguistically diverse regions in the world.

257,000
The number of COVID-19 cases in the New York City metropolitan area, as of
October 2020.

PANELISTS
Vincent Lin: Co-Founder/Director,
Valiant Pictures
Deborah Leiter: SVP, Campaign
Development
The Ad Council
Dr. Torian Easterling, First Deputy
Commissioner/Chief Equity Oﬃcer
NYC Department of Health and Mental
Hygiene
Linda Codega, Features Editor
shots.net
Moderator
TAKEAWAYS
1. How the advertising industry can expand
their deﬁnition of production solutions in
emergency situations
2. What brands and advertisers have to
consider when dispersing important
information to diﬀerent audiences all at
once, across cultures, languages, ages and
more
3. How companies can best collaborate and
problem-solve across industries in high-risk
situations

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Advertising in Case of Emergency

1. ADVERTISING IN CASE OF EMERGENCY

2. SPRING 2020 NYC became the U.S. coronavirus pandemic epicenter. In a city called home by residents across a kaleidoscope of cultures and languages, it was imperative for the health department to disperse critical healthy and safety knowledge as clearly and quickly as possible over radio and broadcast, ensuring all city dwellers from Brooklyn to the Bronx could understand its meaning. With COVID-19 seen having a disproportionate impact on racial and ethnic minorities, it is clearer than ever that key public messaging and health programs need to be as accessible and inclusive as possible.

3. SPRING 2020 NYC became the U.S. coronavirus pandemic epicenter. From choosing production formats, vetting for accuracy, and making sure all information is disseminated across tens of spoken and written languages--on the tightest deadline imaginable--experts in medicine, advertising and production will discuss how to disseminate life-saving information across cultures in emergency situations.

4. 600 The number of languages spoken in the New York City metropolitan area, making it one of the most linguistically diverse regions in the world.

5. 257,000 The number of COVID-19 cases in the New York City metropolitan area, as of October 2020.

6. PANELISTS Vincent Lin: Co-Founder/Director, Valiant Pictures Deborah Leiter: SVP, Campaign Development The Ad Council Dr. Torian Easterling, First Deputy Commissioner/Chief Equity Officer NYC Department of Health and Mental Hygiene Linda Codega, Features Editor shots.net Moderator TAKEAWAYS 1. How the advertising industry can expand their definition of production solutions in emergency situations 2. What brands and advertisers have to consider when dispersing important information to different audiences all at once, across cultures, languages, ages and more 3. How companies can best collaborate and problem-solve across industries in high-risk situations

7. ADVERTISING IN CASE OF EMERGENCY

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