2. oWindow washing - LLP
•Commercial – 1%
•Residential – 5%
oExceptional customer service
•Trained employees
•Background check
•Uniformed
•Quality services at competitive prices
oServices performed variably
oProfitable in second year of operation
What does do?
3. To provide timely, friendly, and
professional residential and commercial
window cleaning services with trained
employees to the Westmoreland County
area at competitive prices, leaving
customers satisfied.
“No window pane is a pain for us!”
Mission
4. SWOT ANALYSIS
Strengths
•Convenient
location
•Mobility and
availability to travel
•Trained customer-
friendly personnel
•Online advertising
through web site
•Competitive pricing
Weaknesses
•No name
recognition
•Limited
customers and
businesses
•Limited capital
Opportunities
• Expanded
market
• Affiliation with
related vendors
or companies
• Acquisition of
additional capital
Threats
• Failure of
business
• Cost increase in
price inputs
• Products and
services already
provided
5. INDUSTRY ANALYSIS
oNAICS code
•Janitorial services: 561720
oPA = 4.5% of total industry
revenues (~$2,273,175,000
dollars in 2014)
Year Revenues ($m)
2009 45,617.60
2010 46,623.60
2011 48,084.40
2012 48,864.60
2013 50,515.00
2014 51,980.20
2015 53,417.20
2016 54,695.40
IBIS World Industry Report 2013 janitorial services
revenues
8. CUSTOMER ANALYSIS
Household Income
Percent of Housing
Units
Less than $5,000 2.3%
$5,000 to $9,9999 3.8%
$10,000 to $14,999 5.8%
$15,000 to $19,999 6.6%
$20,000 to $24,999 6.1%
$25,000 to $34,999 11.2%
$35,000 to $49,999 14.5%
$50,000 to $74,999 18.8%
$75,000 to $99,999 12.4%
$100,000 to $149,999 12.1%
$150,000 or more 6.5%
o Residential Customers
• 153,064 occupied housing
units
• target households $75,000+
annual income (47,450
homes)
• 3-year goal
annually servicing 5% of
target households
o Commercial Customers
• 21,083 businesses
• 3-year goal
2012 Westmoreland County
Census data
9. POINTS OF DIFFERENCE
oWidely available
oBackground check
oProfessional attire
•Uniformed
•Name badges
oProfessionally trained
oInsured
oCustomer Satisfaction Guarantee
Ryan
10. MARKETING MIX
Product
• Residential & commercial
• Trained & uniformed
employees
Place
• 3 West Hempfield Drive, Irwin
• Westmoreland County
Price
• $5/standard window (4-10 sq.
ft.)
• Free estimate
Promotion
• Two vans = mobile ads
• Flyers, brochures, WOM
11. OPERATIONS PLAN
•Fully insured through Motorist Mutual
Insurance Company
Legal
environment
•6 employees
•One commercial crew of two
•One residential crew of two
•Office Manager, Secretary
•5 days/week, 7-hour days
Personnel
•Customers Billed at completion of job
•payments due at end of month
•Supplies purchased in bulk at start of
year
•Uniform suppliers paid monthly
Credit
policies
13. Equipment/Vehicl
es:
• Vans
• Computers
• 20 ft Ladders
• Scaffolding
Total =$56,658
Grand Total =
$57,486.43
Supplies:
• Rags
• Rectangular Buckets
• Extendable pole for
squeegees
• 10 inch T Bars
• 10 inch Sleeves for T
Bars
• Squeegee/microfiber
combo
• Refillable spray
bottles
• Desks, chairs,
Low Start-Up
Costs
14. Equipment Quantity Cost Total Cost
Year
Purchased
Useful
Life
Salvage
Value Method 2014-2018
Ladders 4
$
299.41
$
1,198 2014 10 0
Straight
Line $ 120
Scaffolding 2
$
799.99
$
1,600 2014 10 0
Straight
Line $ 160
Computers 2
$
550
$
1,100 2014 5 0
Straight
Line $ 220
$
3,898 Total Depreciation for the Year $ 500
Vehicles Quantity Cost Total Cost
Year
Purchased
Useful
Life
Salvage
Value Method 2014-2018
Vans 2
$
26,380
$
52,760 2014 10 0
Straight
Line $ 5,276
Total Depreciation for the Year $ 5,276
Depreciation
Schedule
15. Loan Amount $175,000
Annual Interest Rate 6%
Loan Period in Years 10 years
Number of Payments per
Year
12
Start Date of Loan 12/31/2013
Scheduled Payments $1,942.86
Total Interest $58,143.05
Liabilities -
Loan
Ryan . The business will target larger upscale housing developments. The business will also work to negotiate a deal on doing windows on larger apartment complexes and condos where the owner pays to have the windows cleaned on every apartment. The Squeegie Squad will also target many businesses such as restaurants and office buildings.
Christina
Aaron
Ben
Ben
Aaron
Ben
Ryan
Alyssa
directly off of Route 76, allowing The Squeegee Squad to easily travel to many job sites. This would mainly be an office as well as a place for the business to keep washing supplies.
Alyssa
Christina
The location at 3 West Hempfield Drive was appealing with its easy access to the main transportation arteries with the target market. Located in a plaza, directly off route 76 it provides high visibility to potential customers both when driving past, and shopping in the aforementioned plaza. The building size is 5,000 square feet. The space includes a waiting area and 3 separate office spaces. This location will house the equipment needed to do the job. The trucks that The Squeegie Squad uses will also report back to this location after the work day is done. The facility will be equipped with a bathroom for the employees and customers
Ryan
Sara
Sara
Sara
Sara
Christina. Thank you for your time and attention, does anybody have any questions?