No Smoking | World No Tobacco Day

1. NO SMOKING
Presented to: Prof. Dhriti Bhattachrjee
Presented by: Alpesh Dhanani

2. Road Map
▪ Why?
▪ Target Audience
▪ Key Message
▪ Challenges
▪ Motivation
▪ Strategy
▪ Budget
▪ Resources needed
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3. Some Reasons/Myths :
▪ Young people are attract to the image.
▪ Because their family and friends are smokers.
▪ Cultural Influences
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4. Target Audience
Teenage : Students (13 to 19)
Adults: Students andWorking Mens (18 to 35)
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5. Key Message
▪ It’s estimated that tobacco will contribute to 1 billion deaths
worldwide during the 21st century.
▪ One of every three cancer deaths is caused by smoking.
▪ Smoking causes immediate damage to your body, which can lead
to long-term health problems.
▪ For every person who dies because of smoking, at least 30 people
live with a serious smoking-related illness.
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6. Challenges
▪ Arguments like stress, workload, family issues etc
▪ Cultural effects
▪ Addicted
▪ Affects relationship
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7. Motivation
▪ Tell them to lean on with their loved ones
▪ To be fit and fine
▪ Spend the money elsewhere
▪ Look at photos of lifelong smokers
▪ Imagine your children smoking
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9. Strategy
• EmotionallyTouch
• Cost and monetary effects
• Image and reputation
• School and college seminars
• Benefits ( about health, money,
energy)

10. Budget
Advertising
▪ Newspaper ads and articles 6,00,000
▪ Pamphlets 2,00,000
▪ Workshops and seminars 3,00,000
▪ Social media 1,00,000
Salary and system
▪ Salary of staff 4,00,000
▪ 24*7 Helpline cost 1,00,000
▪ Miscellaneous 1,50,000
For this activity we will expecting Sponsorships and
crowd funding so effectively the cost may be reduced.
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11. Resources
▪ Sri Ramakrishna Institute of Oncology and
Research (SRIOR) started the helpline in English
andTamil 0422-61131441
▪ A NationalTobacco Cessation Quit Line,
1800-22-77-87
▪ The Art of living
De – Addiction helpline
+91 97390 94453 / +91 94804 94099
▪ QuitTobacco | National Health Portal Of
India 011-22901701
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THANKYOU