2. About H&M Established in 1947 H&M world wide: 2000 stores, in 37 markets on four continents Profit for 2009: 16.4 bilion SEK & 76.000 employees Concept: Fashion and quality at the best price H&M does not own any factories, instead they have 15 production offices in Asia and Europe and 700 independent suppliers
3. All eyes on H&M Front leaders in the textile business Major impact on material trends and players in the fast-fashion business Media exposure 2006 – Underpaid workers in Cambodia & ILO conventions broken. 2009 – Huge strikes in Dhakar because of low minimum wages 2010 – Waste scandal, destruction of clothes.
4. Sustainable focus All suppliers are obliged to follow H&M’s Code of Conduct - based on ILO concentions and the UN Concention on the Rights of the Chils H&M supports All for Children, a project in cooperation with UNICEF that aims to improve the situation of the children in cotton producing areas in India Clean water is a priority and therefore H&M has signed the CEO Water Mandate. H&M aim to reduce carbon dioxide emssions by 5 percent per year in the three years to 2012 relative to sales. Using and trying out new sustainable materials. The Garden Collection, a spring 2010 collection made entirely of enviromentally adapted materials, offers garments and accessories with floral patterns and modern look. H&M Organic Cotton range increases. The aim is to step up the use of organic cotton by at least 50% per year from 2008 until 2013 based on the previous year’s target. So far H&M have exceeded the target, using 3.000 tons in 2008 and 8.500 tons in 2009.
11. Marketing the values Focus on temporary popup campaigns such as Fashion against Aids No bar for organic products? Where is the drive to promote these initiatives?
12. Future needs See prospect for this summer collection More continuity needed concerning organic production
