Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
BY GODAVARI ADAL
Table of contents   Product description   Brand name   logo   Market research   Market and competitors analysis   Ta...
Product description For the first time sugarcane juice in  tetra pack With added energy fresh serve Affordable
Brand name
logo
Market research There is no company in market with    sugarcane juice .   license from food department   License from p...
Market and competitorsanalysis 0 competitors for same product Tropicana Real Harvest Open opportunity
Target No specific age group People with needed energy Working people Students Gyming etc
Investment Land          350 sq ft for 200000   Machinery 75000 for 1 300000   Bribe for license and permeation 120000...
Price strategy 15 rs for 150 ml pack 70 rs for 1 ltr Because I hv to keep my price according to  juice companies And a...
Distribution strategy By default contact with all juice company ka  distributor New distributor And the distributer who...
Main media plan   Food exhibition   Mall promotion   Retail sampling   Print media   On air    tv   Gym   Jogging ...
Break even pointparticulars               amauntTotal investment          1500000Fixed and variable cost   1000000Supply c...
waste Companies like NAVNEET they were using sugarcane ka waste for making eco friendly paper.
Upcoming SlideShare
Loading in …5
×

entrepreneurship with new product

453 views

Published on

  • Be the first to comment

entrepreneurship with new product

  1. 1. BY GODAVARI ADAL
  2. 2. Table of contents Product description Brand name logo Market research Market and competitors analysis Target Investment Price strategy Distribution strategy Main media plan Break even point waste
  3. 3. Product description For the first time sugarcane juice in tetra pack With added energy fresh serve Affordable
  4. 4. Brand name
  5. 5. logo
  6. 6. Market research There is no company in market with sugarcane juice . license from food department License from packaging department Raw material source Factory Demand
  7. 7. Market and competitorsanalysis 0 competitors for same product Tropicana Real Harvest Open opportunity
  8. 8. Target No specific age group People with needed energy Working people Students Gyming etc
  9. 9. Investment Land 350 sq ft for 200000 Machinery 75000 for 1 300000 Bribe for license and permeation 120000 capital ,tolls ,plant making etc.. 500000 Total investment approx 1200000
  10. 10. Price strategy 15 rs for 150 ml pack 70 rs for 1 ltr Because I hv to keep my price according to juice companies And according to my product standard Considering manufacturing cost
  11. 11. Distribution strategy By default contact with all juice company ka distributor New distributor And the distributer who can cover maximum area and nearest one
  12. 12. Main media plan Food exhibition Mall promotion Retail sampling Print media On air tv Gym Jogging park Corporate canteen
  13. 13. Break even pointparticulars amauntTotal investment 1500000Fixed and variable cost 1000000Supply cost 40000Media cost 140000Sales (in 8 months) 2700000
  14. 14. waste Companies like NAVNEET they were using sugarcane ka waste for making eco friendly paper.

×