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Sustainable Fashion LA
How To Make Sustainable Fashion Sexy
Presentation For TEKO
challenges
 Cost becoming value
 Convincing customers of value
 But it still has to compete on other parameters
 Emplo...
solutions
 Make a better product
 (sexy/chic/priced right/well-made/ ...) and Sustainable
 Stay Relevant
 CSR strategi...
winning examples
 Nike: evolved from worst reputation by shifting focus from
labor to environment, and improving labor pr...
recycled military
Burning Torch Coat Greg Lauren Jacket
ekocycle
H Brothers 60% post-consumer waste Levi’s 29% post-consumer waste
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TEKO presentation on recycled fashion

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Recycling is moving forward in the apparel industry, from using rPET as the price of oil rises, to cutting apart and re-making old clothes becoming cool enough for even the chicest boutiques.

Published in: Lifestyle, Business
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TEKO presentation on recycled fashion

  1. 1. Sustainable Fashion LA How To Make Sustainable Fashion Sexy Presentation For TEKO
  2. 2. challenges  Cost becoming value  Convincing customers of value  But it still has to compete on other parameters  Employee involvement policies  Make sustainability part of everyone’s job, not just the sustainability manager  People are likely to be more loyal to an employer whose values match their own, who treat the world with respect  Sustainable Materials Resources  Partnering with industry groups to prove market exists  Using recycled materials as a differentiating point
  3. 3. solutions  Make a better product  (sexy/chic/priced right/well-made/ ...) and Sustainable  Stay Relevant  CSR strategies should be relevant to core business  Focus on responsible production before aiding causes  Tell the story, give customers pride in ownership  People are much more likely to be drawn to stories, especially about other people  Explain why it cost you more to make it
  4. 4. winning examples  Nike: evolved from worst reputation by shifting focus from labor to environment, and improving labor practices.  Tom’s: buy a pair, give a pair model copied widely  ekocycle: Will.i.am & Coke partner with brands who need recycled PET  Message is clear, and well-communicated via celebrity  Easy to shop for products on ekocycle.com, which links to retail partners’ sites.  Patagonia: industry-leading quality, responsibly made within their price points  Burning Torch: led the way in recycled fashion, now Ralph Lauren’s cousin is following suit
  5. 5. recycled military Burning Torch Coat Greg Lauren Jacket
  6. 6. ekocycle H Brothers 60% post-consumer waste Levi’s 29% post-consumer waste

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