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MKTG 3130- Marketing Plan
- 1. Revlon One Step Hair Dryer and Volumizer Quintin Hoch-Bullen, Kayla DeRose, Beatrice Behrins, Maya Roston, Brittney Lewis, Ally Zimmerman
- 2. What this product does for you? Decreases overall time spent on hair Eliminates need for flat-iron and straightening Works on all hair types
- 3. • Founded in 1932 in New York, New York • Now owns and operates 36 brands in many sectors of the beauty and fashion industry • Prides themselves on sustainability, CSR and employee well-being About the brand
- 4. Our Product has many tutorial videos offered across many platforms to show how the product works Tutorial
- 5. Customer Service Easy to reach associates and customer support Q&A section open for anyone to view
- 6. Customer Reviews The 7,000+ reviews that users published on Google, were almost all 4 and 5 star reviews • “It is very user-friendly, surprisingly lightweight, and takes less time to dry hair than an actual hair dryer (while styling it)”.
- 7. Revlon has an annual “LOVE is on” challenge where they donate millions of dollars to many charities. Giving Back
- 9. Gets the same job done at a cheaper price Highly Reviewed Easier to use
- 10. • One of our products biggest competitor is a normal hair dryer (like this one pictured to the right) • Many of them are priced similarly to our product • The convenience and abilities of the brush style is what makes our product stand out against its competitors Similar Priced Competitor
- 11. A variety of retail providers (online and in store) offer the product including... • Target (online and in store) • Amazon • Ulta (online and in store) • Walmart • Revlonhairtools.com • Bed Bath and Beyond (online and in store ) How can you get it?