This presentation is an excerpt from the ConvertKit Essentials online course here:Bit.ly/ConvertKitEssentials.

1. ConvertKit Essentials
How to Use the Platform to Grow + Impress
Your Email Subscribers

2. THE GLORY
OF EMAIL
SUBSCRIBERS

3. THE GLORY OF
EMAIL
SUBSCRIBERS
• Email subscribers are your #1 fans and have given you a more personal way to contact them
(…which means they really like what you have to say!)
• Not everyone has social media, but almost everyone has an email address
• Gives them the opportunity to privately confide in you if you’re an authority on a certain niche
(No getting lost in Facebook’s “Other” messages folder!)

4. EMAIL VS. SOCIAL
MEDIA
• More commitment to you + your business as a subscriber
• Social media algorithms change
• Social media fans aren’t really “yours” (Does anyone still have MySpace followers?)
• Opportunity to look more professional to email subscribers

5. LEGAL ISSUES
CAN SPAM Act of 2003
• Never buy an email list
• Include a postal address
• Avoid deceptive subject lines
• Provide accurate header information
• Provide an opt-out option

6. CONVERTKIT
VOCABULARY

7. CONVERTKIT
VOCABULARY
• Subscriber: an individual who gives you their email address to contact them about
your blog/business
• Subscriber Form: the place an individual can enter their email address to subscribe to
your list

8. CONVERTKIT
VOCABULARY
• Landing Page: any webpage a visitor “lands” on, typically designed to increase
conversions
• Subscriber Incentives: a valuable resource or freebie, delivered in exchange
for an email

9. CONVERTKIT
VOCABULARY
• Broadcast: an email sent only once to a specified group of subscribers
• Sequence: multiple emails sent as a series to a specified group of subscribers

10. CONVERTKIT
VOCABULARY
• Open Rate: Percentage of subscribers who opened your broadcast or sequence.
• Click Rate: Percentage of subscribers who clicked on the links you included in your broadcast or
sequence.
• Unsubscriber: A user who has opted-out of receinving any more of your future broadcasts or
sequences.

11. CONVERTKIT
VOCABULARY
• Tag: The ability to track users preferences and activity by “tagging” them
with a description of your choice
• Segment: The ability to separate your subscribers into different groups
based on their tags or other identifying information

12. CONVERTKIT
VOCABULARY
• Automation Rules: The ability to tag and segment your subscribers
based on their exact activity. For example, tagging a user as
Purchased: ConvertKit Essentials once they have purchased the
course on courses.frugalontheprairie.com

13. TECHNIQUES

14. TECHNIQUES
• Subscriber Form Placement
 Provide multiple opt-in opportunities
 Include multiple opportunities both around your website and within
your posts

15. TECHNIQUES
• When to Send Your Broadcasts + Sequences
 Think of your target audience
 When do you check your email?
 Test dates +times through trial + error
 My emails perform the best: Tuesdays + Thursdays, 9-11am OR evening

16. TECHNIQUES
• Creating a Subject Line That Rocks
BOOOOO
YEAH, BABY!

17. TECHNIQUES
• Creating a Subject Line That Rocks
 Start with the email content
 Provide a relatively descriptive header
 Insert important keywords in the beginning
 Keep it real

18. TECHNIQUES
• Ways to Avoid Being Marked as Spam
 Don’t add a subscriber without their permission
 Send your welcome email shortly after people have subscribed
 Ask subscribers to save your email address or move your from Promotions tab
 Avoid spam triggers, such as free, ads, buy, bonus, and unbelievable
 Have a good text to image ratio

19. TECHNIQUES
• How Often Should You Send Broadcasts?
 Think of your target audience
 Why did they sign up?
 How are you meeting their needs?
 Build the relationship with a small sequence then back off a bit
 FrugalonthePrairie.com sends broadcasts every 10-14 days

20. THANK YOU!
- Allison Lindstrom,
FrugalonthePrairie.com@frugalprairie