1. Taste Simulating Mouth Gear Matthew Winkelman
FA102a, Research and Brand Development

2. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 1, Research
“Are you ready for virtual taste?”
http://www.kurzweilai.net/are-you-ready-for-virtual-taste

3. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 1, Research
“Simulator recreates virtual taste online”
http://www.sciencedaily.com/releases/2014/01/140102114807.htm

4. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 1, Research
“Taste Simulator Lets You Relish Virtual Food?”
http://news.discovery.com/tech/gear-and-gadgets/taste-simulator-lets-you-relish-virtual-food-
131121.htm

5. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 1, Research
“Simulator recreates virtual taste online”
http://news.nus.edu.sg/highlights/7198-simulator-recreates-virtual-taste-online

6. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 1, Research
Mouth Gear for picky eaters

7. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 2, Naming Process
Naming Process
Possibilities:
Digital + Taste = Digitaste
Taste + Synthesizer = Syntaste

8. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 2, Naming Process
Naming Process
Selected Name: Digitaste
Uses two words that quickly and effectively describe
what the product does and how it works.

9. Taste Simulating Mouth Gear Matthew Winkelman
Assignment 2, Brand Character Diagram