This document describes a location-based augmented reality product called TOII that aims to promote local brands and tourism through gamification. The product was conceived in August 2015 and has since worked with 5 customers, received over $52,000 in competition awards, and been featured on InnoVex Pitch. The founding team includes experienced programmers, game designers, business developers, marketers and designers, and they have an advisory board to support the project.