A Series of Presentation By Mr Allah Dad Khan Master Trainer in Mushroom Technology Former DG Agriculture Extension KPK , Visiting Professor the University of Agriculture Peshawar Pakistan

2. Strength, Weaknesses,
Opportunities and Threats, analysis
of mushroom cottage industry.
By Allah Dad Khan

5. Mushroom As Enterprise
A mushroom farming business can be mean big
profits in just a few weeks. Plus, starting your
own business growing oyster mushrooms for
profit is fairly easy.

7. Strength:
1. Climatic conditions congenial for mushroom
production.
2.Abundant raw material, technical pace,
3. Cheap manpower,
4.Enormous domestic market

8. Strength:
5.Coupled with government support.
6. Strategic location.
7.It takes approximately 15 weeks to complete
entire production cycle.
8. Growing mushrooms is easy and does not
require any big financial commitment or involve
cumbersome technology.

9. Strength:
9. It can be taken as a hobby, or kitchen garden,
and fulfils domestic requirements
10. Mushroom cultivation is an income-
generating activity.
11. This, on the one hand, will develop self-
reliance among the rural women .
12. The grower can sell directly to the
consumers either at the farm gate or at local
markets.

10. Strength contd
13. Mushroom cultivation is attractive for the resource-
poor for two reasons. Firstly, because mushroom
cultivation can be done on any scale, the initial financial
outlay to establish a basic cultivation system need not be
very great, and substrate materials are often free.
14. Organic waste, such as spent mycelium blocks, is not a
real threat for the business, because it can turn into
opportunity considering its utility for other farms. In fact
it can be used as an organic mulch or fertilizer in other
horticultural or agricultural systems, which can improve
soil structure, or it can be used as a nutritious fodder for
poultry.

11. Strength contd
15. Adding value and increasing the shelf-life of the
mushrooms by creating processed products,
including dried or pickled mushrooms, sauces, teas,
extracts, etc.
16.Mushroom cultivation can represent a valueable
small scale enterprise.
17. sustainable harvest. Cultivation is also
independent of weather, and can recycle
agricultural by- products as composted substrate
which, in turn, can be used as organic mulch in
growing other

13. Weaknesses:
1. Higher cost of finances
2.Packing material
3. Energy
4. Transportation.
5. Poor quality of raw materials,

14. Weaknesses:
6.Lack of awareness.
7.Lack of Marketing
8.Lack of Technical Knowledge.
9.Lack of technical support .
10. Perishable product

16. Opportunities:
1. Decline in production of mushrooms in other
countries, breaking down of international trade
barriers.
2. Well adapted modern technologies for
production and post harvest management.
3. Increasing awareness and liking for mushrooms
in domestic market.
4.The country is facing the problem of nutritional
deficiency in the diet. This may be covered by the
high protein and rich nutrients through mushroom.

17. Opportunities:
5.Sharing costs through informal and formal
grouping.
6.Organic Mushroom fetch high prices .
7.Small farmers and landless farmers have great
opportunity.
8. Development of mushroom production on the
basis of local demand.

19. Threats:
1. Fierce competition from China ad existing canned
mushroom markets.
2. Demand shift towards fresh mushrooms.
3. WTO
4.Marketing of mushroom.
5. Insect Pests Damage .
6. High Cost of Mushroom span.
7.Regular supply of spawn
8.Risk of supply exceeding demand if markets not
developed.