Presented at All Things Open 2018 Presented by Abigail Cabunoc Mayes with Mozilla 10/23/18 - 2:00 PM - 101 track

1. Open as a Competitive Advantage
All Things Open 2018
@abbycabs
Abigail Cabunoc Mayes
@acabunoc

2. Hi! I’m abbycabs
Practice Lead, Working Open
I want to openness to be the norm
in research and innovation
Mozilla Foundation

3. mozilla
Our mission is to ensure the Internet is
a global public resource, open and
accessible to all

4. 14 weeks of training &
mentorship on open practice
MOZILLA OPEN LEADERS
Mentorship
Ongoing 1:1 Support
Practice
Hands-on
experience
Training
Cohort-based

5. Berlin WOW
Round 1
H1
Round 2
H2
MozFest
Round 3
H1
Montreal WOW Online only
Round 4
H2
MozFest Online only Boston WOW (community run)
Round 5
H1
Online only MIT OLC
Fueling the Movement
We’re growing & retaining our graduates
returned as a mentor
mentor-in-training
on volunteer list
graduated only
did not complete
2016
2017
2018
Highlights
170% YoY growth
96% of graduates stay
involved
262 graduates & 142
currently in round 6
42% of graduates return
& mentor (110 mentors)

6. Agenda
Open by Design & Open Leadership
Framework of Open Practices
Five community interactions where we’ve
seen openness give projects an edge
Open Canvas
Plan to work open with this one page
open project plan
What is Open?

7. What is Open?

8. Open Principles
Understanding
Sharing
Participation &
Inclusion
Open Leadership Framework
mzl.la/olf

9. “Open leaders design and build
projects that empower others to
collaborate within inclusive
communities.“
Open Leadership Framework
mzl.la/olf

10. “Open leaders design and build
projects that empower others to
collaborate within inclusive
communities.“
Open Leadership Framework
mzl.la/olf

11. A 2012 study of 160 tech companies
found that the level of strategic intent
in openness (not openness alone)
correlates with market performance.
Leading Edge Forum, 2012 - blog post
Open by Design

12. source: https://blog.gardeviance.org/2016/04/the-robots-are-coming-for-whom-bell.html Simon Wardley, Leading Edge Forum CC BY 3.0
Open by
Design
Open by
Default

13. Open Canvas
One page open project plan

14. Adapted from the Lean Canvas (https://leanstack.com/lean-canvas/) CC-BY-3.0

15. CommunityProduct
Adapted from the Lean Canvas (https://leanstack.com/lean-canvas/) CC-BY-3.0
ProjectExecution
Problem Solution
Key Metrics
Unique Value Proposition
User Profiles
Contributor ProfilesResources Required
User Channels
Contributor
Channels
Target audience and early adopters
Contribution types and ideal
contributors
Open Canvas
A clear message that states what you offer and why you are
different. Can be derived from:
1. The main problem you are solving
2. The finished story and benefits users will have by using your
product
Example: Square - start accepting credit cards today
The top 1-3 problems
you want to solve
Outline your proposed
solution for each
problem
How will you measure
success? Who are you building this for? Who will
your early adopters be?
List how you will gain
new users
List how you will gain
new contributors
What do your contributors look like? Be
sure to include the different expertise
you outline in “Resources Required”
What do you need to build an MVP (minimum
viable product)? Design, Development,
Expertise, Hardware requirements and other
costs
Yourusersandcontributorswilllikelyoverlap
project :Title
Create your own Open Canvas (mzl.la/open-canvas)

18. Open Advantage
Increasing Market
Share
Lowering
Operating Costs
Better Products
and Services
A Framework of Open Practices
by Mozilla Open Innovation & CIID

19. Framework of Open
Practices
Five Community Interactions

20. Gifting
Creating
Together
Soliciting
Ideas
Learning
Through Use
Networking
Common
Interests
Community Interactions
Giving Listening Collaborating
A Framework of Open Practices
by Mozilla Open Innovation & the Copenhagen Institute for Interaction Design

21. Open Advantage
Incentivising adoption
Drive a standard
Improved products and
services
Gifting
No-strings-attached
giving of valued products
or services
Giving
example:
Google Android gifted a
development platform
to encourage new uses
by developers

22. Open Advantage
Understand your
community
Additional offerings
generated by
community
Soliciting Ideas
Using a community to
generate ideas and
solutions
Listening
example:
The LEGO ideas
platform allows anyone
to propose a kit idea
which can be voted into
production by all

23. Open Advantage
Understand your users
Improve products
Fail fast
Learning
Through Use
Collecting and analyzing
activity to improve
products or services
Listening
example:
Spotify Discover Weekly
learns user tastes and
then creates playlists
find spot-on

24. Open Advantage
Better product, access
to more talent
Lower operating costs
Giving ownership to the
community
Creating
Together
Sharing the tasks and
costs of achieving a
pre-established goal
Collaborating
example:
Local Motors invites
designers to use an
online shared database
of parts to co-develop
products

25. Open Advantage
Advance common
playing fields, enabling
separate groups to help
each other
Lower operating costs
Improve products by
learning from partners
Networking
Common Interests
Coordinating to ensure
that individual activities
achieve more towards a
shared mission
Collaborating
example:
Ashoka serves as a
platform for innovators
that share an overall
objective - but each set
their own projects

26. Gifting
Creating
Together
Soliciting
Ideas
Learning
Through Use
Networking
Common
Interests
Community Interactions
Giving Listening Collaborating
A Framework of Open Practices
by Mozilla Open Innovation & the Copenhagen Institute for Interaction Design

27. More Tools to Design for Open
Open Leadership Framework
Open Source Archetypes

28. “Open leaders design and build
projects that empower others to
collaborate within inclusive
communities.“
Open Leadership Framework
mzl.la/olf

29. Open Leadership Framwork mzl.la/olf

30. Open Source Archetypes
10 common archetypes
in open source,
covering things from
business objectives to
licensing, community
standards, component
coupling and project
governance.
Read the report

31. Mozilla Open Leaders
Applications for Round 7 are opening Friday! (Jan - Apr 2019)
mzl.la/openleaders

32. Work Open, Lead Open
#WOLO

33. Thank You
Abigail Cabunoc Mayes
@abbycabs
@acabunoc