Social media has impacted the business world and is fast becoming an important part of the marketing mix in many companies. It has also impacted customer behaviour, creating a new type of customer - the social customer. Companies need a strategic approach to applying social media to boost its potential for sustainabl value. The ZHAW / Lardi Social Media Strategy Framework provides a guide to help companies develop a clear link between social media initiatives and business goals. The approach identifies objectives for social media use across the business value chain and maximises the potential for engagement with target audiences.
Learn more http://lardistrategy.com/
Buy the book http://build-your-social-business.eu/