1. The Challenges of the Open Economy
- how to succeed in the 21st century business environment
Presentation at Fundacao Dom Cabral, May 13 2010, Belo Horizonte, Brazil
Gerd Leonhard, Media Futurist & CEO TheFuturesAgency
FDC Visiting Professor
www.mediafuturist.com
twitter: @gleonhard

2. Source: Slideshare.net

3. This is not about technology
Source: Slideshare.net

4. It used to be...
Energy
Business
Education
Media & Content
Telecommunication

5. It will be...
Energy
Business
Education
Media & Content
Telecommunication

6. : Empowered and
Engaged Users
Open & Connected

7. The Disconnected are becoming
the Hyper-Connected

8. People subscribe to People
Source: Cisco / Youtube

10. Connectivity
quir es
re
creates Openness

11. Connectivity + Mobile + Social
is creating a Pivot Point similar
to that of the Printing Press.
Youtube.com/user/ScholzundFriends

12. Consequences of

13. Openness provides solid protection
against missing important changes
...is the new
survival strategy

14. Open Collaboration
Open Innovation
Open
Education
Open Business
Strategy

15. Defining ‘Open Economy’
• New business models based on collaboration
(rather than competition and domination)
• Transparency as a default setting
• Conversations not (just) monologs
• Passing control to the Users
• Open interfaces to / with business partners,
vendors, users , customers etc (API)
• Use of technology and business standards
that are supported by everyone

16. From ‘The Network’ to ‘The Networked’

17. Complete convergence of Online & Offline

18. ‘Not invented here’
becomes
Proudly Found
Elsewhere
*PFE

19. Openness is
now a Survival
Strategy

20. From a packaged-goods i.e.
‘Stuff’ Mentality to a Service and
‘Experience’ Mentality

22. Hyper-Competition
 Hyper-Collaboration

25. Command & Control
becomes
Coordinate & Cultivate
*Thomas Malone “The Future of Work”

26. Trust
is the most important currency online.
To build it we adhere to three
principles of open information:
value, transparency,
and [user] control
Google Senior VP, Product Management Jonathan Rosenberg's essay, The Meaning of Open, published on the Offical Google Blog Dec 2009

27. 12/2009: Quoting from Google’s Open Business Manifesto:
Closed systems are well-defined and
profitable, but only for those that control them
Open system are chaotic and profitable, but
only for those that understand them well and
move faster than everyone else
Closed systems grow quickly while open
systems evolve more slowly (requiring a
longer view)
“Google has all variants” (!!!)

28. Open Innovation Examples

29. The Challenges of Open

30. ‘Open’ means new Responsibilities

31. Future Leaders are Connectors
- not just ‘Directors’

32. Openness means we must
provide “Social Oxygen”

33. www.mediafuturist.com
www.theFuturesAgency.com
gerd@mediafuturist.com
Thanks for your time Twitter.com/gleonhard
Facebook: gleonhard