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The Future of Business: the changing framework of the Open Economy (FDC Brazil)


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This is an edited version of my presentation at the Fundacao Dom Cabral in Brazil, for the ComN CEO series. It describes how the entire framework for business is changing because people are connected, mobile and social.

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The Future of Business: the changing framework of the Open Economy (FDC Brazil)

  1. 1. The Challenges of the Open Economy - how to succeed in the 21st century business environment Presentation at Fundacao Dom Cabral, May 13 2010, Belo Horizonte, Brazil Gerd Leonhard, Media Futurist & CEO TheFuturesAgency FDC Visiting Professor twitter: @gleonhard
  2. 2. Source:
  3. 3. This is not about technology Source:
  4. 4. It used to be... Energy Business Education Media & Content Telecommunication
  5. 5. It will be... Energy Business Education Media & Content Telecommunication
  6. 6. : Empowered and Engaged Users Open & Connected
  7. 7. The Disconnected are becoming the Hyper-Connected
  8. 8. People subscribe to People Source: Cisco / Youtube
  9. 9. Connectivity quir es re creates Openness
  10. 10. Connectivity + Mobile + Social is creating a Pivot Point similar to that of the Printing Press.
  11. 11. Consequences of
  12. 12. Openness provides solid protection against missing important changes the new survival strategy
  13. 13. Open Collaboration Open Innovation Open Education Open Business Strategy
  14. 14. Defining ‘Open Economy’ • New business models based on collaboration (rather than competition and domination) • Transparency as a default setting • Conversations not (just) monologs • Passing control to the Users • Open interfaces to / with business partners, vendors, users , customers etc (API) • Use of technology and business standards that are supported by everyone
  15. 15. From ‘The Network’ to ‘The Networked’
  16. 16. Complete convergence of Online & Offline
  17. 17. ‘Not invented here’ becomes Proudly Found Elsewhere *PFE
  18. 18. Openness is now a Survival Strategy
  19. 19. From a packaged-goods i.e. ‘Stuff’ Mentality to a Service and ‘Experience’ Mentality
  20. 20. Hyper-Competition  Hyper-Collaboration
  21. 21. Command & Control becomes Coordinate & Cultivate *Thomas Malone “The Future of Work”
  22. 22. Trust is the most important currency online. To build it we adhere to three principles of open information: value, transparency, and [user] control Google Senior VP, Product Management Jonathan Rosenberg's essay, The Meaning of Open, published on the Offical Google Blog Dec 2009
  23. 23. 12/2009: Quoting from Google’s Open Business Manifesto: Closed systems are well-defined and profitable, but only for those that control them Open system are chaotic and profitable, but only for those that understand them well and move faster than everyone else Closed systems grow quickly while open systems evolve more slowly (requiring a longer view) “Google has all variants” (!!!)
  24. 24. Open Innovation Examples
  25. 25. The Challenges of Open
  26. 26. ‘Open’ means new Responsibilities
  27. 27. Future Leaders are Connectors - not just ‘Directors’
  28. 28. Openness means we must provide “Social Oxygen”
  29. 29. Thanks for your time Facebook: gleonhard