Sustainable Podcasting


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How do you build a sustainable podcasting project that addresses process, tools and distribution.

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Sustainable Podcasting

  1. 1. Sustainable Podcasting Ross Gardler OSS Watch Service Manager [email_address] Topic Tags: OSSWatch-Podcast and Podcastoxford2008 <ul><ul><li>Unless otherwise indicated, all materials in this presentation are © 2008 University of Oxford </li></ul></ul><ul><ul><li>and are licensed under the Creative Commons Attribution-ShareAlike 2.0 England & Wales licence . </li></ul></ul>
  2. 2. Who Are OSS Watch? <ul><li>JISC funded open source software advisory service (non-advocacy)‏ </li></ul><ul><li>Online and Face to Face support </li></ul><ul><ul><li>Licencing and IPR management </li></ul></ul><ul><ul><li>Open source project support </li></ul></ul><ul><ul><li>Evaluating and using open source </li></ul></ul><ul><ul><li>Business Models </li></ul></ul>
  3. 3. Who is Ross Gardler? <ul><li>Open source developer </li></ul><ul><ul><li>Member of The Apache Software Foundation </li></ul></ul><ul><li>Joined OSS Watch in Jan 2007 </li></ul><ul><li>Service Manager in July 2007 </li></ul><ul><li>My focus is on open source for sustainability </li></ul>
  4. 4. What is sustainability? <ul><li>The ongoing process of achieving development or redevelopment that does not undermine its physical or social systems of support. </li></ul><ul><ul><li>The economy </li></ul></ul><ul><ul><li>The environment </li></ul></ul><ul><ul><li>The Social System </li></ul></ul>
  5. 5. A Sustainable Podcast Network? The Conversations Network <ul><li>“The Conversations Network is a listener-supported non-profit podcast network brought to you by a global team of passionate audio/video producers and editors.” </li></ul><ul><li>Lets look at their sustainability model </li></ul>
  6. 6. The Economy <ul><li>Value-add paid membership </li></ul><ul><li>Donations </li></ul><ul><li>Sponsorship/Advertising </li></ul><ul><li>Commercial exploitation of software </li></ul><ul><li>Training and Consultancy </li></ul><ul><li>Barter ecosystem </li></ul>
  7. 7. The Environment <ul><li>Managed work flows </li></ul><ul><ul><li>Cloud computing architecture </li></ul></ul><ul><li>Creative Commons Licence </li></ul><ul><ul><li>Reusable across other environments </li></ul></ul><ul><li>Promotes your message </li></ul><ul><ul><li>Win-win partnerships </li></ul></ul><ul><li>An environment for barter </li></ul>
  8. 8. The Social System <ul><li>Community of “volunteers” (bartering) </li></ul><ul><ul><li>Find/Become a volunteer </li></ul></ul><ul><li>Skills Development </li></ul><ul><ul><li>Apprenticeship programme </li></ul></ul><ul><li>Peer recognition </li></ul><ul><li>“Share and reward” culture </li></ul><ul><ul><li>Encourage barter </li></ul></ul>
  9. 9. What is missing from CN? <ul><li>Focus is entirely on podcast production </li></ul><ul><li>Software solutions are entirely closed </li></ul><ul><li>Minimal community feedback into processes and tools </li></ul><ul><li>Relies on strength of distribution networks rather than adaptability of solutions </li></ul>
  10. 10. Is OpenCast similar to CN? <ul><li>Process and/or tools? </li></ul><ul><li>What are your users focus? </li></ul><ul><ul><li>Own institution or wider community? </li></ul></ul><ul><ul><li>Own materials or community materials? </li></ul></ul><ul><li>Why should users come to OpenCast? </li></ul><ul><ul><li>What do you offer for barter that others don't? </li></ul></ul><ul><li>PLUG: Remember tomorrows workshop </li></ul>
  11. 11. The $1b community <ul><li>“ You need a good user base before you start getting contributions.” </li></ul><ul><li>“ Those who contribute to us are as selfish as anybody else. There's rarely any charitable aspect of this.” </li></ul><ul><li>Marten Mickos, (Sold MySQL for $1B) </li></ul>
  12. 12. Why build a community? <ul><li>“I think that innovation happens in encounters when you encounter other people and also when you step over some boundary and you combine ideas that haven't been combined before.” </li></ul><ul><li>Marten Mickos, (Sold MySQL for $1B) </li></ul>
  13. 13. Community is everything <ul><li>More users creates more opportunity for innovation </li></ul><ul><ul><li>Today's users may be tomorrows contributors or developers </li></ul></ul><ul><li>More innovation means more users </li></ul><ul><li>More users means more sustainability opportunities </li></ul>
  14. 14. Building a Community Open development (or Community Led Development) A way for distributed team members to collaboratively develop a shared resource
  15. 15. Open Development... <ul><li>Particularly useful in distributed self selecting teams </li></ul><ul><ul><li>found in successful open source projects </li></ul></ul><ul><li>Key attributes include: </li></ul><ul><ul><li>User engagement </li></ul></ul><ul><ul><li>Transparency </li></ul></ul><ul><ul><li>Collaboration </li></ul></ul><ul><ul><li>Agility </li></ul></ul>
  16. 16. Community Source is not Open Development? <ul><li>Community source provides contracted resources at an early stage (no barter) </li></ul><ul><ul><li>Open development resources are not necessarily contracted (No “guarantees”) </li></ul></ul><ul><li>Open development allows for wider, earlier barter – no buy-in required </li></ul><ul><ul><li>But requires resources for managing and nurturing communitry </li></ul></ul>
  17. 17. OSS Watch Strategic Projects <ul><li>Open Development (community led) </li></ul><ul><ul><li>We believe community source is a sub-optimal community development model </li></ul></ul><ul><li>Sustainability planning (from at bid stage) </li></ul><ul><li>Community development effort </li></ul><ul><ul><li>Project communities </li></ul></ul><ul><ul><li>Inter-project communities </li></ul></ul>
  18. 18. <ul><ul><li>Is OpenCast an OSS Watch strategic project? </li></ul></ul>
  19. 19. <ul><li>Thank you for listening, </li></ul><ul><li>For more information... </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li>Ross Gardler </li></ul><ul><li>Image: Some Rights Reserved </li></ul>