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Rifle Paper Co. Digital Strategy

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Alison Marie Mass
Alison Marie Mass

ADV 420 Final Presentation

Marketing
1 of 10
Rifle Paper Co. Enhanced Digital Strategy
Rifle Paper Co. Blog Series • Engages current and potential customers • Promote creativity and positive conversation • Relevant and exciting content that will grow brand personality
Rifle Paper Co. Blog Series
Social Media 642,000 Followers 32,500 Followers 100,500 Followers Promoting blog series with the most efficient reach and the most available audiences.
Website • Website extension for blog • Create brand loyalty Transition readers into customers and customers into readers.
Mobile Cohesive with web and social platforms.
Online Advertising & Inbound • Customer focused marketing • Content users are interested in • Optimized keywords • Analytics to monitor success
Target Audiences & Personas Female adults categorized as older millennial adults, the 20 - 30 something’s.
Key Performance Indicators • Increasing awareness, loyalty, traffic and sales • Social media monitoring • Google Analytics • Website metrics Increasing awareness, loyalty, traffic and sales
Rifle Paper Co. Digital Strategy

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