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Fake irıshfest2
1.
2. Your Desire
• Bring the best of Celtic traditional music and
culture to Turkey, from Ireland and the UK.
• Collaboration and exchange with Turkish
musicians.
• Develop and sustain stronger cultural
relations between the UK, Ireland and
Turkey.
3. Futuristic Plans
•
Organise Celtic music and culture events in Istanbul and other cities with
participants from the UK & Ireland.
•
Cultivate an audience for Celtic cultural events amongst the native Turkish and
international community in Istanbul, Ankara and other cities in Turkey.
•
Win support from sponsors, commercial enterprises, cultural organisations and
state bodies to facilitate the staging of events.
•
Strengthen cultural and professional ties between Turkey and the UK & Ireland.
•
Create an opportunity for Turkish music & culture to travel to the UK & Ireland.
9. Strategy
• Fake Irish “Bu Bir Çakma İrlandalılaştırma Festivalidir!”
Our event offers, experiencing the Irish Culture through
unusual way. We mixed Irish Culture with our own culture
in a sarcastic way to get youth‟s attention.
Ø Tarot versus Turkish coffee fortune telling
Ø Clovers with blue bead worn
Ø Luck cards with the 7th glasses
10. Strategy
• We are aiming to create an engagement between Turkish
and Irish Culture with this fest. We preferred to draw a line in
unusual way thereby, we are able to take attention from
our target group. The fest is targeting to capture a contrast
between two cultures. When the participants start to mix this
two cultures during the fest, They are going to have fun and
this situation will help us to achieve. We are planning all
these things which we mentioned above, in lots of different
ways.
11. Logo
• We decided to combine the Irish „four leaf clover‟ and „nazar
boncuğu‟ like a logo.
12.
13.
14.
15. Flyer Distribution Network
Flyers have a big role to increase the
awarness of this festival.
• Taksim (Tünel-Beyoğlu)
• MayFest
• Erasmus ofices
• Universities
• Language schools
16. Guerilla
• There are a group of people dressed Irish
costumes and make Irish
music, intercept people who walk
around Taksim and create a enjoyable
atmosphere. We record these moments
and publish on Internet.
18. Iconic Taksim Tram
• To increase the awareness of our event in
Topless and Babylon, we decided to use
Taksim tram which is a strong icon in the
İstiklal Street. There will be Irısh musicians in
the Tram that making music while the tram
travels in İstiklal street. Also the tram will be
painted by green and advertises our event.
20. Sticker
• Designed stickers stick around Taksim
street, around Topless and Babylon.
Erasmus students also walk around
Taksim, so we can reach erasmus
students easily.
21. Social Media
• We will refer our Facebook event page through our
green stickers. And in that page, we will give Irish songs
without telling the musicians‟ name and ask the
audience.
• We will make a simple Facebook application to let
people upload their pictures which represent the
combination of Irish and Turkish cultures. Through this
application, other people will vote the best picture and
the winner will get free ticket.
• We will put Tweet Feed Wall in Topless and make a
hashtag to raise awareness about our party/ festival.
(hashtag:FakeIrishFest)
22. We will use social media intensely
• #fake hashtag: before the event we will tease our
“fake” concept throughTwitter and ask people to tweet
creatively. The most creative twee will get free ticket.
And also this tweet will be retweeted by sponsored
brands and through this way we can reach a high
number of people.
• University students and Erasmus socrates students are
our main target audience and they are using these kinds
of channels.
• Facebook advertisement
• Vine: Our main teaser videos will be shown at our Vine
accountSponsored tweets
23. Radio Spots and Sponsorship
• Our radio spot will be informative, in order to make it
catchy we will combine it with a jingle. We will make a
small teaser presenting the festivals‟ singers and share it
on social media.
• Dinamo
• Eksen
• Having radio channels as sponsor is an important for our
festival as it based on culture and music. We tought
about Dinamo and Eksen as they target the same
audience as our festival.
24. Application
• Irish Yourself
• With this application, when you take a
photo this app changes your face and
simulate like Irish people.
25. Event Concept
• Fake Irish!
• Artist: Bora Uzer (performs with Irish artists)
• Barış K
• Ticket: 30 TL(student), 45TL (includes 1 free
drink)
26. First Day - Mayfest
•
•
•
•
•
•
Conversation with Oscar Wilde
Tarot Fortune
Irısh Music
Flyer distributing
T-shirt dyeing with green color
A free ticket to the best designed t-shirt
owner
• Presentation- Ticket sales
27. Second Day
• Location: Topless
Sponsor: Vodafone/ THY/ Redbull
Beer-Popatoes (Belgian Fries stands)
• Long table concept
• Guinness treat in Rakı glasses.
• Green drink that we will prepare ourselves.
• Green- white hat and fake red beard
distribution.
• Loyalty cards will be given and for every 7th
drinks we will offer a raffle, the ones that turns
the handwheel will win small/funny gadgets or
experiences.
31. Third Day
• Place: Babylon
• Concert: Babazula/Irısh bands
• Concept will be fully green in
Babylon Night.
• Green hats and beards made of
Sytropor
