2. WHY?
Insight: when we talk people who goes irish
pub regularly, answer the question which is
‘’what it reminds when hear Irish?’’and they
answered they have just reminded luck, green,
guiness, clover.
Strategy: People who are between 20-35 ages,
living in Turkey and wondering Irish culture.
5. OPENING
• Venue: James Joyce Irish Pub
• Traditional Irish dressed girls meet the guests
at the enterance.
• Live Performance
6. SECOND DAY
• Babylon
• Irish dressed girl and Leprechaun at the
enterance.
• Carroll’s Irish Gifts
• Live Performance
7. Pub chain : There will be 12
tables at the Babylon Lounge. Stamps
will be given to every customer who
buys his/her first drink. Every customer
who completes 12 stamps will be
awarded with a pot of gold chocolate.
Every pot has a number under it. With
a lottery, a number will be chosen. The
winner will be announced and
rewarded at the final party at James
Joyce.
8. FINAL DAY
• Istanbul Bilgi University
• Irish Breakfast
• Literature Talks
• Irish Movies
9. FINAL PARTY
• James Joyce Irish Pub
• Winner will be announced
• Live Performance
• Face & Hair art
11. TEASER
We will put the cartoon photo display to Taksim
Square and Atatürk Airport. Also there will be a
traditional Irish girl and hers leprechaun.
12. TEASER
We will put the Irish menus which we
choose the restaurants from our
target audience.
16. Canım çok sıkıldı
kanka ya
şloooooppppp
Aa irish festival başlıyorumuş
bugun gidelim mi?
Sana iyi şanslar kanka ! Ben
festivale gidiyorum.
Yok kanka ben gelmem
