8

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AlfieBeill

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WHERE
Asdistributorsestablishwhatkindoffilmtheyhave,they
willbegintoformassumptionstothetypeofreleasethey
require. Intotal,acrosstheUKandRepublicofIreland,
740cinemaswithmorethan3,900screensare
available.Therearetwotypesofdistributionthatcanbe
used:SaturatedandSelected.

Saturated
Differentfilmsarereleasesindifferentways. Saturation
releaseisusuallyusedbyblockbusterandhighbudget
releases.Thedistributormayreleaseatcinemas
everywhereon1,000screensUKwidesimultaneously,
playingattwoormorescreenspermultiplex.Ithelpsto
accommodatemassaudienceseagertoconsumeafilm
attheearliestopportunity.

SelectedSelectedfilmsofferadifferentcinematicexperience.TheUK
releaseof documentary,foreignlanguagefilmsorrevived
classicmayreceive 25printsorfewer. Initiallytheymayonly
playinselectedlocationswherelocalaudiencesareknownto
favoursuchtitle.Veryexceptionally,afilmmaybe'platformed'
inasinglelocationbeforerollingout,thisistotestthepopularity
ofthefilmandtoseeifitsworthreleasingatfurtherlocations.
MostfilmsreleasedintheUKhavewhatistermeda’limited’
releasewithfewerthan100prints.

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8

1. WHERE WILLTHE FILMBE RELEASED?

2. WHERE Asdistributorsestablishwhatkindoffilmtheyhave,they willbegintoformassumptionstothetypeofreleasethey require. Intotal,acrosstheUKandRepublicofIreland, 740cinemaswithmorethan3,900screensare available.Therearetwotypesofdistributionthatcanbe used:SaturatedandSelected.

3. Saturated Differentfilmsarereleasesindifferentways. Saturation releaseisusuallyusedbyblockbusterandhighbudget releases.Thedistributormayreleaseatcinemas everywhereon1,000screensUKwidesimultaneously, playingattwoormorescreenspermultiplex.Ithelpsto accommodatemassaudienceseagertoconsumeafilm attheearliestopportunity.

4. SelectedSelectedfilmsofferadifferentcinematicexperience.TheUK releaseof documentary,foreignlanguagefilmsorrevived classicmayreceive 25printsorfewer. Initiallytheymayonly playinselectedlocationswherelocalaudiencesareknownto favoursuchtitle.Veryexceptionally,afilmmaybe'platformed' inasinglelocationbeforerollingout,thisistotestthepopularity ofthefilmandtoseeifitsworthreleasingatfurtherlocations. MostfilmsreleasedintheUKhavewhatistermeda’limited’ releasewithfewerthan100prints.

8

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