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Cooking app - market size

Venture-lab project: Tecnology Enterpreneurship 2012

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Estimating the Market Size
for launching a new application
Device USERS
Number of sold iPhone:
218 million units.
Number of sold iPod Touch:
60 million unit.
Number of sold iPad:
67.1 million units.*




* Apple Reports Quarter Results.
Cooking                            • 22, 755, 800
Potential USERS          Result      people
People interested in
cooking serched
through Facebook                   • United States, Canada,
advertisong tool in the              Ireland, United Kingdom,
category Cooking                     Australia, India,
                        Who live in Pakistan, Phillippins




                                   • 18 and older
                          Aged
Cooking
                                      • 59, 762, 360 people
Potential USERS         Result
People searched in
the category iPad/
iPhone
                                    •United States, Canada, Ireland, United Kingdom, Australia,
                                     India, Pakistan, Phillippins

                      Who live in

Thus, 1 out of each
4 iPhone/iPad users
are interested in
cooking (data                         • 18 and older
considered only in       Aged
English-speaking
countries).
CUSTOMER’S VALUE



  An iPhone or
iPad device costs   $1 for an app   reasonable price
   is $400-700
SELLING SYSTEM
based on in-app purchase


                             Pays for
                             additional
               Paly s with   packs and
               is and        options
               tests it
The
customer
gets the app
for free

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Cooking app - market size

  • 1. Estimating the Market Size for launching a new application
  • 2. Device USERS Number of sold iPhone: 218 million units. Number of sold iPod Touch: 60 million unit. Number of sold iPad: 67.1 million units.* * Apple Reports Quarter Results.
  • 3. Cooking • 22, 755, 800 Potential USERS Result people People interested in cooking serched through Facebook • United States, Canada, advertisong tool in the Ireland, United Kingdom, category Cooking Australia, India, Who live in Pakistan, Phillippins • 18 and older Aged
  • 4. Cooking • 59, 762, 360 people Potential USERS Result People searched in the category iPad/ iPhone •United States, Canada, Ireland, United Kingdom, Australia, India, Pakistan, Phillippins Who live in Thus, 1 out of each 4 iPhone/iPad users are interested in cooking (data • 18 and older considered only in Aged English-speaking countries).
  • 5. CUSTOMER’S VALUE An iPhone or iPad device costs $1 for an app reasonable price is $400-700
  • 6. SELLING SYSTEM based on in-app purchase Pays for additional Paly s with packs and is and options tests it The customer gets the app for free
  • 7. MARKET SIZE CALCULATIONS 345 million of devices 1 user per each 4 devices makes 86.28 million users 21.57 million users interested in cooking 1 out of 4 device users are interested in cooking $1 in-app 10% of the users will do this in-app purchase while 90% will just use the free version $2.16 million