Submitted by:
(team members in alphabetical order)

Ahmed Ali Taha
Haytham Abdalla
Mohab Fekry
Mohamed Al-Yamany

Presente...
The tablet’s manufacturing scheme has been
introduced by the Egyptian Ministry of Military
Production together with the Mi...
The tablet is primarily intended for educational purposes; to be provided to
the Ministry of Education at a subsidized pri...
The “Inar” tablet is similar to other
competing brands in its specifications: it
weighs 750 grams, and comes equipped
with...
1-What is the driving force behind the purchase of tablets in the Egyptian
market?
2-What are the consumers’ reactions tow...
1-Determine the Egyptian market’s tablet consumption
and purchase behavior
2-Determine the main features Egyptians look fo...
1-Inar will succeed in the Egyptain market
2-Consumers will buy Inar mainly for Internet browsing
3-Inar will succeed with...
we were able to collect data from around 80 respondents across Egypt. The data was collected via an
online questionnaire c...
The types of questions we used within the questionnaire were of a semiqualitative/semi-quantitative nature. Mainly the obj...
Research Questionnaire
"Inar" is the first tablet to be manufactured entirely on Egyptian
grounds. This research, carried ...
Research Analysis

Respondent Demographics
Awareness and Perception
General Altitude towards Inar
Respondent Demographics
Respondent Demographics
Respondent Demographics
Respondent Demographics
Device main usage
Awareness and Perception
Awareness and Perception
Awareness and Perception
Awareness and Perception
Awareness and Perception
General Altitude towards Inar
General Altitude towards Inar
Camera quality and GPS device absence won’t effect the success of •
the product
Product must be priced lower than Internat...
Inar (First Egyptian Tablet) Market Research
Inar (First Egyptian Tablet) Market Research
Inar (First Egyptian Tablet) Market Research
Inar (First Egyptian Tablet) Market Research
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Inar (First Egyptian Tablet) Market Research

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In this presentation, I made a market research to determine whether Inar (First Egyptian Tablet) would succeed in the egyptian market or not, in terms of features and market perception and expectations

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Inar (First Egyptian Tablet) Market Research

  1. 1. Submitted by: (team members in alphabetical order) Ahmed Ali Taha Haytham Abdalla Mohab Fekry Mohamed Al-Yamany Presented To: Dr. Rania Mostafa
  2. 2. The tablet’s manufacturing scheme has been introduced by the Egyptian Ministry of Military Production together with the Ministry of Communications since 2010, and the product manufacturing process has been the responsibility of an Egyptian electronics manufacturer called Katron
  3. 3. The tablet is primarily intended for educational purposes; to be provided to the Ministry of Education at a subsidized price to encourage its use within schools and universities. However, the product will also be launched to the general consumer market in the hope that it would be successful against competitors
  4. 4. The “Inar” tablet is similar to other competing brands in its specifications: it weighs 750 grams, and comes equipped with a 9.7 inch screen, a USB port, and 3G and Wi-Fi support. Moreover, the device hosts two cameras – one on each side, and an Android 4.0 operating system. It also has a built-in memory of 8 GB, extendable up to 32 GB of additional storage capacity. The battery can last up to five hours of active usage, and up to 16 hours on standby. The tablet sells for 1,555 Egyptian Pounds, which is about 220 U.S dollars
  5. 5. 1-What is the driving force behind the purchase of tablets in the Egyptian market? 2-What are the consumers’ reactions towards tablets in general? 3-What are the most important features consumers look for in tablets in general? 4-Are the consumers aware of the Inar tablet, with its characteristics and specifications? 5-What are the factors which will influence the purchase decision of Inar? A-Is the fact that it is locally manufactured an influential factor? B-Will the price be an important factor in buying it? C-What is the most important benefit the product is seen to provide? 6-What are the consumers’ reactions towards Inar? 7-Is the price of Inar reasonable compared to its features and specifications? 8-Which brand is the main competitor of Inar? 9-What improvements could make Inar better meet consumer needs and wants?
  6. 6. 1-Determine the Egyptian market’s tablet consumption and purchase behavior 2-Determine the main features Egyptians look for in tablets 3-Determine to what extent consumers are aware of Inar 4-Determine the factors which will influence Inar’s purchase decision 5-Investigate how consumers will perceive Inar 6-Discover what will consumers primarily use Inar for 7-To know how Inar’s price is perceived relative to its specifications, as well as competitor prices 8-To discover whether the current political situation will affect sales
  7. 7. 1-Inar will succeed in the Egyptain market 2-Consumers will buy Inar mainly for Internet browsing 3-Inar will succeed with smaller age segments in urban territories 4-Inar’s price will be the most influential factor in the purchase decision 5-The operating system of a tablet is not one of the major features that affect consumer’s purchase decision
  8. 8. we were able to collect data from around 80 respondents across Egypt. The data was collected via an online questionnaire created on Google Forms, and distributed to the masses through widely used social media platforms such as Facebook and Google Plus. Our data was collected over the span of 3 days, and thus the research sample can be considered a cross-sectional sample of the overall Egyptian consumer market.
  9. 9. The types of questions we used within the questionnaire were of a semiqualitative/semi-quantitative nature. Mainly the objective of our research is to investigate and attempt to measure consumers’ perceptions and expectations towards Inar, therefore such investigative questions are naturally qualitative by nature
  10. 10. Research Questionnaire "Inar" is the first tablet to be manufactured entirely on Egyptian grounds. This research, carried out by MBA students as part of a Marketing Research class, aims to investigate the impact Inar will have on the Egyptian consumer market by measuring consumers' perceptions and expectations towards the new product. If you are interested in helping us please do so by answering the questions below. The research is comprised of 34 questions and should take about 5 minutes to complete. We assure you that this research is entirely for educational purposes and will not be used for any promotional or marketing based activities.
  11. 11. Research Analysis Respondent Demographics Awareness and Perception General Altitude towards Inar
  12. 12. Respondent Demographics
  13. 13. Respondent Demographics
  14. 14. Respondent Demographics
  15. 15. Respondent Demographics
  16. 16. Device main usage
  17. 17. Awareness and Perception
  18. 18. Awareness and Perception
  19. 19. Awareness and Perception
  20. 20. Awareness and Perception
  21. 21. Awareness and Perception
  22. 22. General Altitude towards Inar
  23. 23. General Altitude towards Inar
  24. 24. Camera quality and GPS device absence won’t effect the success of • the product Product must be priced lower than International brands • It image should be related to a military institution • Product have a good chance to succeed  •

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