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oftheIrishRadioplayerApp
“the one stop shop for all Irish radio content”
EXCLUSIVE
SPONSORSHIP
Digital Audio
A Market in
Growth
Digital Radio Listening in the US –
Now A Majority Weekly Habit
Radio Listening = 16% of Daily
Digital Time
Source: Emarketer US, October 2015
55 Minutes of
Daily Radio
Listening
Users w...
Digital Audio Consumption in
the UK
• 42% of the UK population has downloaded a radio app for
a mobile device
• 26% of adu...
Background
• The Irish Radioplayer is the official Irish Radio mobile app
available for both Apple and Android devices.
• ...
Background
• The Irish Radioplayer is a not-for-profit partnership between
RTÉ and the Independent Broadcasters of Ireland...
Current Numbers
• 180,000 downloads
• 55K monthly users
• 700K sessions
• 1.3 million monthly streams
• 10 minute session ...
Demographics–
18-34@ 61%of totalusage
Access By Device & Brand
41%
11%
8%
7%
6%
58%
26%
4%
3%
2%
Sponsorship Proposal
WhatDoYouGet?
• Term: 1Year from start of August 2016
• Deliverables:
• Exclusive sponsorship of the ...
Static Image
& Audio Ad
OR
Video Ad
App Launch
Screen
transitions to
Sponsor
Page
Home
Page
transitions to
NextSteps
• Proposals sent out 22nd June 2016; sponsor confirmed on a
first come first served basis
• Ads will need to inc...
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The Irish Radioplayer App

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The Irish Radioplayer app is the official Irish Radio mobile app available across Apple and Android devices.
The app is a one stop shop for Irish radio content with 43 stations in total, consisting of RTE Services and Independent Broadcasters of Ireland.

Published in: Marketing
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The Irish Radioplayer App

  1. 1. oftheIrishRadioplayerApp “the one stop shop for all Irish radio content” EXCLUSIVE SPONSORSHIP
  2. 2. Digital Audio A Market in Growth
  3. 3. Digital Radio Listening in the US – Now A Majority Weekly Habit
  4. 4. Radio Listening = 16% of Daily Digital Time Source: Emarketer US, October 2015 55 Minutes of Daily Radio Listening Users will Spend 8 times longer listening Via Mobile 60% of Radio Time is via AM/FM Vs 40% via Digital Devices
  5. 5. Digital Audio Consumption in the UK • 42% of the UK population has downloaded a radio app for a mobile device • 26% of adults claiming to listen to radio on phones or tablets at least once a month • 52% use the mobile app at least once a week • 41% of 15 to 24 year olds listen at least once a month, almost twice as much mobile listening as the 25+ Source: Rajar Q4 2015 2015
  6. 6. Background • The Irish Radioplayer is the official Irish Radio mobile app available for both Apple and Android devices. • The app is available via smartphone and tablet. • You can listen live, catch up on programmes and view social feeds from the stations. No need to change site or app, it's all there in one place.
  7. 7. Background • The Irish Radioplayer is a not-for-profit partnership between RTÉ and the Independent Broadcasters of Ireland (IBI) • There are 43 stations in total, 9 of which are RTE Services and the other 34 are from the Independent Broadcasters of Ireland. • The App is available internationally in both the Google Play store and the Apple App store.
  8. 8. Current Numbers • 180,000 downloads • 55K monthly users • 700K sessions • 1.3 million monthly streams • 10 minute session length • 20% of users are new every month
  9. 9. Demographics– 18-34@ 61%of totalusage
  10. 10. Access By Device & Brand 41% 11% 8% 7% 6% 58% 26% 4% 3% 2%
  11. 11. Sponsorship Proposal WhatDoYouGet? • Term: 1Year from start of August 2016 • Deliverables: • Exclusive sponsorship of the App • Minimum 8 million launch app audio or video ads. 15 second ads. A combination of audio and video ads is recommended. • Minimum 8 million simultaneous interstitials • Approx. €500,000 worth of yearly trading rate on-air promotion • 3 X 2 week campaigns across the year • Across 43 stations • Minimum 2 spots per day per campaign
  12. 12. Static Image & Audio Ad OR Video Ad App Launch Screen transitions to Sponsor Page Home Page transitions to
  13. 13. NextSteps • Proposals sent out 22nd June 2016; sponsor confirmed on a first come first served basis • Ads will need to incorporate an end frame / audio mention of the Radioplayer sponsor status • Multiple creative will need to be supplied to prevent ad fatigue and creative will need to be freshened up throughout the sponsorship period • Adserving testing in July with commercial launch slotted for August 1st

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