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Art of Typography

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Art of Typography

  1. 1. The art of typography Nazmi
  2. 2. What is typography~~ >Typography is the art and technique of arranging type in order to make the language >It forms most appealing to transparent learning and recognition. >The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning).
  3. 3. History of typography~~~ >Some of the first messages to be read by a large number of people were rendered not by pens but by chisels. >Large inscriptions on monuments in ancient Rome were carefully planned, with letter drawn on the stone with a brush before they were chiseled. >Even if white-out had existed in those days, it would not have helped to remove mistakes made in stone. A bit of planning was also more important then, since stonemasons were sometimes more expendable than slabs of marble.
  4. 4. Where is the border between a picture and text? Currently we are experiencing an interesting phenomenon where text simply blurs into a picture, creating a new uniquely combined mean for art expression. Words beside carrying a meaning, now constitute a brush for digital painters, who in a precise manner changes them into precious work within the art of typography.
  5. 5. Typography by Alida Rosie Sayer Black and white type and form typography works by Alida Rosie Sayer combining experimental dimensions with fonts giving and unique experience of visual design.
  6. 6. The following portrait of Steve Jobs, CEO of Apple, uses text from an Apple ad campaign and uses Apple fonts: “Steven Paul Jobs” by Dylan Roscover
  7. 7. Hand lettering typography illustrations are really cool, but it takes a lot of skill to craft authentic artworks by hand with pen and paper. Typically this style of art is created by elite illustrators - Illustrator tutorial to learn how to manipulate text within a silhouette shape and add texturing to produce a realistic Page hand by Chris drawn Spooner style typography illustration.
  8. 8. david carson grunge typography >Grunge typography is an often overlooked blip in the timeline of visual communication, yet it's one of the most important categories of type. >Typography revolution that thrived on messy, heavy type to express every emotion that the wayward generation of the time was feeling what do we see? 1- saturation, 2- extensive use of combinations of typographic elements and photography, 3- compelling visuals, 4- deconstruction of old grid, headlines, etc, 5- ripping, shredding, remaking,
  9. 9. >david carson best known for his innovative magazine design, and his experimental typography. >director for Ray Gun, carson was perhaps the most influential graphic designer of the nineties. >his widely-imitated aesthetic defined the so-called "grunge" era. >interested in a new school of typography and photography-based graphic design >responsible for popularizing the style; he inspired many young designers of the 1990's. >Carson has been one of the greatest influences on modern graphic design in the last twenty five years.

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