What is typography~~
>Typography is the art and technique of arranging type in
order to make the language
>It forms most appealing to transparent learning and
>The arrangement of type involves the selection of
typefaces, point size, line length, leading (line spacing),
adjusting the spaces between groups of letters (tracking)
and adjusting the space between pairs of letters (kerning).
History of typography~~~
>Some of the first messages to be read by a large number of
people were rendered not by pens but by chisels.
>Large inscriptions on monuments in ancient Rome were
carefully planned, with letter drawn on the stone with a brush
before they were chiseled.
>Even if white-out had existed in those days, it would not have
helped to remove mistakes made in stone. A bit of planning was
also more important then, since stonemasons were sometimes
more expendable than slabs of marble.
Where is the border between a picture and text? Currently
we are experiencing an interesting phenomenon where
text simply blurs into a picture, creating a new uniquely
combined mean for art expression. Words beside carrying
a meaning, now constitute a brush for digital painters, who
in a precise manner changes them into precious work
within the art of typography.
Typography by Alida Rosie Sayer
Black and white type and form typography works by Alida Rosie Sayer combining experimental
dimensions with fonts giving and unique experience of visual design.
The following portrait
of Steve Jobs, CEO of
Apple, uses text from
an Apple ad campaign
and uses Apple fonts:
“Steven Paul Jobs” by
Hand lettering typography
illustrations are really cool, but
it takes a lot of skill to craft
authentic artworks by hand
with pen and paper. Typically
this style of art is created by
elite illustrators - Illustrator
tutorial to learn how to
manipulate text within a
silhouette shape and add
texturing to produce a realistic
Page hand by Chris drawn Spooner
>Grunge typography is an often overlooked blip in the timeline of visual communication,
yet it's one of the most important categories of type.
>Typography revolution that thrived on messy, heavy type to express every emotion that
the wayward generation of the time was feeling
what do we see?
2- extensive use of combinations of typographic elements and photography,
3- compelling visuals,
4- deconstruction of old grid, headlines, etc,
5- ripping, shredding, remaking,
>david carson best known for his innovative magazine design,
and his experimental typography.
>director for Ray Gun, carson was perhaps the most
influential graphic designer of the nineties.
>his widely-imitated aesthetic defined the so-called "grunge"
>interested in a new school of typography and photography-based
>responsible for popularizing the style; he inspired many
young designers of the 1990's.
>Carson has been one of the greatest influences on modern
graphic design in the last twenty five years.