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smartemail newsletters for publishers
DIGITAL PUBLISHING EMAILS DON’T WORK 
2 
8.9% 
3.1% 
2.6% 
2012 
2013 
2014 
Average Click Rates in Digital Publishing Emails 
* BASED ON SILVERPOP (BY IBM) EMAIL MARKETING METRICS BENCHMARK STUDY 2012-2014
WHY? 
3 
not personal 
not timely 
too much content
4 
30% CTR 
x2 visit time 
x2 page views
5 
HOW IT WORKS 
Publisher adds 
a few lines of HTML code 
> 5 minutes effort 
1
6 
HOW IT WORKS 
Traqli tracks readers 
behavior and identifies 
content preferences 
2
7 
HOW IT WORKS 
Traqli finds engaging content 
using machine learning and proprietary semantic analysis techniques 
3
8 
HOW IT WORKS 
Traqli assembles 
personally tailored emails and 
sends them at the proper time 
4
9 
WHERE TRAQLI IS GROWING? 
7publishers 
5mm readers 
1mm recommendations
10 
PRICING
11 
HOW TO START? 
Send us request for 
integration to info@traq.li

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Traqli Smart Email Newsletters for Publishers

  • 2. DIGITAL PUBLISHING EMAILS DON’T WORK 2 8.9% 3.1% 2.6% 2012 2013 2014 Average Click Rates in Digital Publishing Emails * BASED ON SILVERPOP (BY IBM) EMAIL MARKETING METRICS BENCHMARK STUDY 2012-2014
  • 3. WHY? 3 not personal not timely too much content
  • 4. 4 30% CTR x2 visit time x2 page views
  • 5. 5 HOW IT WORKS Publisher adds a few lines of HTML code > 5 minutes effort 1
  • 6. 6 HOW IT WORKS Traqli tracks readers behavior and identifies content preferences 2
  • 7. 7 HOW IT WORKS Traqli finds engaging content using machine learning and proprietary semantic analysis techniques 3
  • 8. 8 HOW IT WORKS Traqli assembles personally tailored emails and sends them at the proper time 4
  • 9. 9 WHERE TRAQLI IS GROWING? 7publishers 5mm readers 1mm recommendations
  • 11. 11 HOW TO START? Send us request for integration to info@traq.li