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AI, Google for Jobs and More


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Talent Acquisition Trends You Need to Focus on in 2018 (And Buzzwords to Ignore)

Published in: Recruiting & HR
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AI, Google for Jobs and More

  1. 1. 12/5/2017 © 2017 CareerBuilder AI, Google for Jobs and More: Talent Acquisition Trends You Need to Focus on in 2018 (And Buzzwords to Ignore) Tim Sackett, Kris Dunn & Scott Helmes
  2. 2. Meet Tim… 2 Tim Sackett HRU Technical Resources • Tim Sackett is not a robot, but he often plays on the internet! • TA blogger and TA Tech expert
  3. 3. Meet Kris… 3 Name Company Name Kris Dunn Kinetix • Kris Dunn is an expert in pop culture references related to talent acquisition • Fistful of Talent founder and RPO owner
  4. 4. Meet Scott… 4 Scott Helmes CareerBuilder • Scott Helmes is SVP of Product Development at CareerBuilder • IU grad and Bobby Knight disciple • Did his MBA in London so he has a good British accent for an American!
  5. 5. 5 What buzzwords are you totally sick of hearing about in 2017?
  6. 6. 6 Let’s Play a Game! You Tell Me – Is it a Buzzword? Millennial Artificial Intelligence Chatbot Machine Learning The Cloud Algorithms Purple Squirrel
  7. 7. 8 What Should TA Leaders Be Thinking About in 2018?
  8. 8. 9 Is AI in Talent Acquisition for Real?
  9. 9. Explain ‘Intelligent Automation’ as it relates to TA
  10. 10. 12/5/2017 © 2017 CareerBuilder Trends
  11. 11. 12 “Discovering” talent that has already told you they’re interested! Talent You Kn ow The most underutilized TA resource we have in the world are those people who already said they want to work for you! Talent th at Kn ows You Talent Discovery is about letting machine learning match talent to your openings. L et th e System Do I t! #1 – Talent Discovery
  12. 12. 13 What You Need to Know • Your entire recruitment strategy under ONE umbrella and login • Integrated market data allows for targeted search and match • Machine learning/automation gives you great efficiency and precision • All of your talent in one place • Real CRM functionality to communicate with candidates and leverage analytics
  13. 13. #2 – Say Hello to Multi-Channel Communication 14 1 Email response rates have stalled, but still are needed 2 3 What’s the triple threat of candidate communication? Most TA shops are not utilizing text messaging properly
  14. 14. 15 Texting and Recruiting • Most ATSs still don’t allow text messaging. • We haven’t established rules of etiquette when it comes to texting and recruiting. • Using your personal cell phone or work cell phone is not the answer. • Opt-in and opt-out for mass text messaging.
  15. 15. #3 – The Job Schema is Changing! 16 Job Ranking Where your jobs rank on Google matters Job Posting What you have in your job posting matters Apply Process The hoops you make candidates jump through matters
  16. 16. The Google for Jobs Primer 17 Google ranks your jobs using a number of variables. Your job postings are about to look a bit different! Specific location is critical. Salary the job will pay is critical. Your reputation now matters. Lack of friction in apply will win. One-click apply.
  17. 17. 18 #4 – The Role of a Sourcer Will Never Be the Same!
  18. 18. 19 Is Sourcing Dead? • Sourcing technology is so advanced that it’s better than most sourcers you have in your shop. • Boolean is no longer needed with most new tools. • “Artificial Intelligent” sourcing technology is basically eliminating an entire function.
  19. 19. 12/5/2017 © 2017 CareerBuilder The End of Sourcing Looks Like…
  20. 20. #5 – Recruitment Metrics Have Gone Mainstream 21
  21. 21. Our Favorite Way to Measure Recruiter Performance 22 • There must be an activity component. • QoH can get messy, and it’s arguably not even a recruiter performance metric. • Source of hire and cost of source per hire should be foundational. • Don’t let your hiring managers off the hook when it comes to selection.
  22. 22. • Talent Discovery – Truly engaging talent that has already shown interest in you! • Multi-Channel Communication Strategies – Phone, email, text, messaging, smoke signals! • Understanding Your Job Schema, its importance and how it impacts your results. • The Impact of Intelligent Automation and AI on Sourcing • Ramping up Your Recruitment Metrics to prove value Talent Acquisition Trends for 2018 23
  23. 23. 12/5/2017 © 2017 CareerBuilder What Trends Didn’t We Talk About But You Should Still Be Aware of?
  24. 24. 12/5/2017 © 2017 CareerBuilder
  25. 25. Tim: Twitter: @TimSackett LinkedIn: Kris: Twitter: @Kris_Dunn LinkedIn:
  26. 26. 12/5/2017 © 2017 CareerBuilder Thank you