Do you need PIM solution? What benefits can PIM bring to your business? How Akeneo can be integrated with Magento1 and Magento2?

1. Magento Akeneo PIM
eCommerce Integrations
Alex Gotgelf
Leipzig 2016

2. AGENDA
Is PIM right for you?
Short intro in Akeneo PIM
Integrations
Integration of Magento (1&2) and Akeneo PIM
Q/A
Intro

3. Introchapter 0

4. 30% of data in catalogs used by retailers,
manufactures for replenishment of stock
are not valid

5. Data quality problem
25 minutes per SKU per year is spent on manual item data cleaning
Only 4 minutes with item data synchronization
20 man - months saved for 10.000 items

6. 15 - 20% of operating budget
dirty data

8. The Top Data Quality Issues B2B Marketers Face
Invalid values or ranges (10%)
Incomplete data (8%)
Duplicate data (15%)
Data

9. What is data quality
Accuracy
Integrity Consistency
Completeness Validity
Accessibility

10. Growth of PIM software
2016 2017 2018 2019 2020 2021
$5.11 billion
$15.78 billion
The product information management (PIM) market is estimated to grow from $5.11 billion in
2016 to $15.78 billion by 2021 (CAGR)

11. Is PIM right for you?chapter 1

12. Is PIM right for you?
Do you manage or plan to manage a high SKU number?
Do you have several people who manage product data?
Do you have redundant product setup process?
Do you collect product information from several sources?
Is your product data hard to manage?

13. 13
Benefits of using PIM

14. Benefits of using PIM
up to 400%
Reduce time to
market
up to 15-50%
Increases in sales
up to 23%
Less products
returns
up to 27%
Less customers
inquiries

15. imageERP
Product data
Product data flow at the beginning of the project

16. In a half-year after start
imageERP
imageCMS
imageDAM
imageCRM
image
Print
channel

17. Main difficulties
• Source priority problem
• Multiple data connectors
• Product data can be really different per channel
• Some channels might need some information that is not
stored in Magento
imageimage
imagERP
imagDAM
imagCRM imagCMS

18. Functions of PIM
PIM
Collect data from many sources
Enrich and control the quality of data
Digital asset management
Spread data to multiple channels
Data versioning
Industry standards / classification

19. Short intro in Akeneo PIMchapter 2

20. Akeneo PIM product data workflow
1. Import your data
2. Organize
and classify
3. Edit and
translate
4. Ensure
quality and
completeness
5. Export your
data

21. Import your data
Import your different Excel files, connect the PIM to any third
party system, onboard your suppliers and get a full and clear
report on your imports.
Akeneo PIM comes with a simple yet extensible import engine
that will drastically facilitate your data onboarding processes.

22. Organize and classify your products the way you want
No more complex tabular view with
hundreds of useless columns!
Akeneo powerful and intuitive product
grid will help you to perform advanced
searches on your catalog in a few clicks
and to display only the information you
need.

23. Edit and translate
Edit simply your data: define which
attributes you need, complete your
product sheet, translate your information
into as many languages as you want,
add your medias, and keep track on any
modifications directly in the product
history…

24. Ensure quality and completeness
Control the quality of your data thanks to our completeness tool
and say goodbye to published products with missing values!

25. Export your data
Want to export only updated products since the last export in
CSV every night? No problem, you can choose directly what to
export, how and when!

26. Export only if the information is complete
Completeness requirements and exported catalogues can differ
from one channel to another. A product will only be exported
towards a channel if it is classified in its catalogue, and complete
regarding its requirements.

27. Akeneo Enterprise edition
Externalize your contribution process and fine-tune your user
(internal and external) permissions so they can only access the
information they need.
Advanced rights management

28. Akeneo Enterprise edition
Review contributions with a super-easy
validation workflow engine.
Validation workflow

29. Akeneo Enterprise edition
Restore previous versions of a product in
one click and maintain several versions of
your data at the same time.
Versioning and publication

30. Akeneo Enterprise edition
Define your own business rules ! Classify
automatically your products based on their
attribute values and easily extend the
rules engine to add your own actions and
triggers.
Rules engine

31. Akeneo Enterprise edition
Simplify your media management with an
intuitive interface integrated to the PIM.
Product Assets Manager

32. Catalog Customer1 Customer2 Customer3
Storage MongoDB + ES MongoDB + ES MySQL
Products 2.000.000 1.100.041 80.000
Attributes 1800 8272 240
Families 131 3546 44
Categories 2613 14238 740
Channels 1 2 2
Locales 1 1 36
Examples of customers instance (Akeneo PIM)

33. Integrationschapter 3

34. How can i
integrate multiple
applications so
that they work
together
and i can
exchange
information?

35. Integration styles
MessagingFile Transfer RPIShared
Database


36. Integration styles - File transfer
Application A Application B
E
x
p
o
r
t
I
m
p
o
r
t
Shared data

37. Integration styles - Shared database
Application A Application B Application C

Shared data

38. Integration styles - RPI
Application A Application B
Function
Result

39. Integration styles - Messaging
Application A Application B Application C
Event
Message Bus

40. Integrations of Magento (1/2)
and Akeneo PIM
chapter 4

41. CSVSOAP API
Magento 1 & Akeneo PIM integration

42. SOAP API
CSV

43. CSVSOAP API
Magento 2 & Akeneo PIM integration
REST API Message broker

44. eBay
CRM
Print
Amazon
ERP
PIM
CMS
eCommerce ecosystem

46. Alex Gotgelf
Leipzig 2016
ramzes3988
gotgelf@gmail.com
https://www.linkedin.com/in/gotgelf