Case Study: Syncrasy Tech integrated Pimcore bundles and the IceCat plugin to enable direct updates from the database, new product creation, product updates from the ERP system, product archiving, and workflow management.

1. Pimcore and IceCat
Integration for Efficient
Product Management

2. Exertis France wanted to enhance their PIM system to manage a central repository for
all their products and deliver rich and accurate information to each webshop.
They partner with 1400 international brands and over 50000 resellers, e-tailers &
retailers in Europe.
Exertis France specializes in logistics, marketing, commercial distribution &
after-sales service.
About the Client

3. Resulted in customer
complaints, decreased
sales, and low customer
satisfaction
Managing product
information across various
channels led to
inconsistent and
inaccurate data
The Challenge
Trouble in delivering
rich, qualified, and
accurate product
information across
numerous marketplaces and
marketing channels

4. Close Collaboration
Syncrasy Tech
integrated Pimcore
bundles and the IceCat
plugin to enable
direct updates from
the database, new
product creation,
product updates from
the ERP system,
product archiving, and
workflow management.
Pimcore and IceCat
Integration
Enhanced PIM
System
The Solution
The enhanced PIM
system served as a
central repository for
product data, ensuring
data accuracy and
consistency across all
channels.
The implementation of
the enhanced PIM
system required close
collaboration with
Exertis France’s team.
This integration
proved to be a
valuable asset for
Exertis France,
leading to significant
improvements in
overall business
performance.
Business Impact

5. Single Sign-on (SSO)
bundle with Keycloak:
Supported easy sign-in
options to access all the
related company portals
with third-party services.
Pimcore Data Importer:
Added an import
functionality to
Pimcore, allowing the
import of data from
external sources.
Integrated Bundles & Plugins
Pimcore Data Hub:
Provided a simplified &
configurable system with
a proper graphQL schema
for efficient data
management.
IceCat Plugin: Published
& syndicated content for
accurate delivery of
product information on
various company
marketplaces.
Pimcore Perspective
Editor: Provided
different portal views
depending on the user's
role, including IT,
Reader & Commerce.
Additional Integration:
Hosted the PIM system on
Azure Blob storage &
integrated the Navision
ERP system for product
status updates.

6. The enhanced PIM system served
as a central repository for
product data, ensuring data
accuracy and consistency
across all marketing channels
and platforms.
The Pimcore Data Importer
allowed importing of data from
external sources, and the
IceCat Plugin enabled accurate
delivery of product
information on various company
marketplaces.
Implementation Details
Syncrasy engaged with Exertis
France to integrate Pimcore
bundles and Icecat plugin for
direct updates from the
database, new product
creation, product updates from
the Navision ERP system,
product archiving, and
workflow management.
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7. Users could easily import rich
product data to IceCat, which
improved data accuracy.
The data hub allowed the
client to manage data delivery
and consumption across
multiple channels and systems,
resulting in faster
time-to-market for newer
products.
The Result
This integration proved to be
a valuable asset for Exertis
France to streamline product
data management processes.
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8. Managed data delivery and consumption across multiple channels and systems
Saw significant improvements in overall business performance
Streamlined ERP roles and managed a central repository for all products
Improved Business Performance
Saw increased productivity and improved data quality for new products,
resulting in increased sales and revenue

9. Benefits of Data Hub
• Challenges in managing product information across
various channels
• Inconsistent and inaccurate data
• Customer complaints, decreased sales, and low
customer satisfaction
Before
• Central repository for product data
• Data accuracy and consistency across all channels
• Faster time-to-market for newer products
• Improved productivity and data quality
• Increased sales and revenue
After

10. Advantages of Perspective Editor and Single Sign-on
Provides different portal views depending on the
user's role, including IT, Reader & Commerce.
Offers custom product views tailored to the
specific needs of different teams and
departments.
Supported easy sign-in options to access all the
related company portals with third-party
services.
Simplified the user authentication process,
reducing the time and effort required to log in
and access the system.
Advantages for Perspective Editor Advantages of Single Sign-on

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The faster time-to-market for newer products, due to efficient
data delivery and consumption across multiple channels, led to
an increase in sales.
The improved product data quality and accuracy not only enhanced
productivity but also directly contributed to increased sales
and revenue.
The streamlining of product data management processes resulted
in decreased customer complaints, ultimately leading to improved
customer satisfaction.
Impact on Sales and Customer Satisfaction
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