LIQUID
CREATIVITY
2014MOBILE
STRATEGIES
ChristianGeissendoerfer, YOOSE
READY TO
START YOUR
MOBILE
CAMPAIGN?
1. Audience
2. Location
3. Device/Sizes
4. Operating System
5. Duration/Timing
YOUR?
6. User Journey
7. Creatives
8. Call to action
9. Multi-Channel
10. Budget
YOUR?
A FLUID
MOBILE
MARKETING
CHECKLIST
More tips?
MORE?
11*. TIPS
• Integrate a mobile–first strategy as a part of entire
360 campaign
• Understand changing user behaviors ...
MORE?
12*. TIPS
MOBILE OPTIMISED
LOCAL CONTENT
KEEP IT QUICK
ACCESS TO ALL DEVICES
DECIDE ON FORMATS
MAKE CONVERSION EASY
...
(Source: Outbrain)
CAMPAIGN EXAMPLE
CAMPAIGN OBJECTIVE
• Drive footfalls to participating merchant outlets
during the Great Singapore Sale
• ...
CAMPAIGN EXAMPLE
SEP - OCT’13
Rich Media Banner
UK
CAMPAIGN OBJECTIVE
• Target over 400 Premier League, UK-based
Champions...
Location-based targeting to a mobile
device is the ‘holy grail’ of advertising
WPP Chairman Sir Martin Sorrell
MORE?
12*. Trends
• Digital OOH
• Progressive Screening
• Audio Marketing
• 020 Service
• Rich Media Takes the Lead
• Augm...
THANK
YOU
Liquid Creativity by YOOSE | CommunicAsia Summit 2014 Day 2
Upcoming SlideShare
Loading in …5
×

Liquid Creativity by YOOSE | CommunicAsia Summit 2014 Day 2

1,266 views

Published on

Title: Liquid Creativity – Developing a Mobile Advertising and Content Strategy that Leverage on Opportunities Each Mobile Device can Provide
Date: Day 2, 18 June (Wednesday) – Mobile Marketing Track
Presenter: Christian Geissendoerfer, CEO of YOOSE

Topics Covered:
1. Device optimised mobile advertising strategies – aligning to the unique characteristics and capabilities of each device
2.Ad formats in mobile that drives user experience
Smart content - Improving mobile content relevance and engagement
3.Building content that can be integrated into augmented reality capabilities
4.Important creative elements to optimise mobile marketing performance
5.The power of location as a major targeting opportunity

Video Link below:
FIFA 14 TV Commercial - We Are FIFA 14
https://www.youtube.com/watch?v=FVsgso273EE

Published in: Mobile, Business

Liquid Creativity by YOOSE | CommunicAsia Summit 2014 Day 2

  1. 1. LIQUID CREATIVITY 2014MOBILE STRATEGIES ChristianGeissendoerfer, YOOSE
  2. 2. READY TO START YOUR MOBILE CAMPAIGN?
  3. 3. 1. Audience 2. Location 3. Device/Sizes 4. Operating System 5. Duration/Timing YOUR?
  4. 4. 6. User Journey 7. Creatives 8. Call to action 9. Multi-Channel 10. Budget YOUR?
  5. 5. A FLUID MOBILE MARKETING CHECKLIST More tips?
  6. 6. MORE? 11*. TIPS • Integrate a mobile–first strategy as a part of entire 360 campaign • Understand changing user behaviors and context with mobile devices • GO Programmatic Go RTB • Mobile Optimized and Responsive Design • Screen Size Matters • Personalization – User ID/CRM • Branding or user acquisition?
  7. 7. MORE? 12*. TIPS MOBILE OPTIMISED LOCAL CONTENT KEEP IT QUICK ACCESS TO ALL DEVICES DECIDE ON FORMATS MAKE CONVERSION EASY EASY NAVIGATION SEAMLES WITH CURRENT SITE VALUE AND TRUST HAVE BUSINESS-DRIVING FEATURES
  8. 8. (Source: Outbrain)
  9. 9. CAMPAIGN EXAMPLE CAMPAIGN OBJECTIVE • Drive footfalls to participating merchant outlets during the Great Singapore Sale • Strengthen Mastercard’s ‘Priceless’ brand theme • Complement the multi-channel campaign on the mobile medium JUNE - JULY ’13 Standard Banner SG Orchard, Sentosa, Bugis, Haji Lane Delivered over 1.1MM views
  10. 10. CAMPAIGN EXAMPLE SEP - OCT’13 Rich Media Banner UK CAMPAIGN OBJECTIVE • Target over 400 Premier League, UK-based Champions League Games & England’s World Cup Qualifiers • Rich Media Campaign with dynamic content • Specific Time targeting Across All UK Stadiums Over 150 matches Over3.6M Views
  11. 11. Location-based targeting to a mobile device is the ‘holy grail’ of advertising WPP Chairman Sir Martin Sorrell
  12. 12. MORE? 12*. Trends • Digital OOH • Progressive Screening • Audio Marketing • 020 Service • Rich Media Takes the Lead • Augmented Reality • It’s an app world
  13. 13. THANK YOU

×