2. B U L G A R I
A byword for the
Mediterranean basin
and its evanescent
beauty, Bulgari is
driven by this
inexhaustible source of
inspiration. In all its
creations, the House is
distinguished by a
personal style, which is
daring yet
sophisticated.
4. Webpage
At first glance on their Website is a fabulous video
with music and trendy models showcasing their
latest collection. Followed by catching images of
the collections using phrases such as “Dream of
infinite possibilities” Search classification is by
collections, by category with a display of high res
images to show in depth the details of their items.
As you move down the page there is a reminder
of the item you had expressed or shown interest on
your last search.
Invitation to subscribe to their newsletter Active on
the following social media platforms:
Instagram
It shows high priority to promote on this platform.
Last post 5 hours ago. It’s a collection of posts,
reals, Series, News,
YouTube
With a collection of videos, playlists, their
community. 3 to 4 videos a day.
6. PLATFORM PRESENCE SCORE NOTES
WEBSITE
Y 6
At first glance on their Website is a fabulous video with music and trendy models
showcasing their latest collection. Followed by catching images of the collections using
phrases such as “Dream of infinite possibilities” Search classification is by collections, by
category with a display of high res images to show in depth the details of their items. As
you move down the page there is a reminder of the item you had expressed or shown
interest on your last search. As you move down the page there is a reminder of the item
you had expressed or shown interest on your last search.
FACEBOOK Y 8
Most engaging with their audience than any other platform. Active
INSTAGRAM Y 8
It shows high priority to promote on this platform. Last post 5 hours ago. It’s a collection of
posts, reals, Series, News,
YOUTUBE Y 9
With a collection of videos, playlists, their community. 3 to 4 videos a day.
TWITER N
PINTREST Y 6
Product images with prices and descriptions and links to shop which will redirect you to
their webpage.
LINKEDIN Y 8
Least active 3 days ago. It resonates videos and posts from Tube.
10. PLATFORM PRESENCE SCORE NOTE
WEBSITE
Y 10 Neat and easy to navigate
- At a glance Short video intro into their world of luxury - Engaging and entertaining
- Clever use of engaging phrases such as: -""“Light-hearted”
- “Our cave of wonders” showcases images of related product category
- “Experience a fragrance beyond the lines”
- “let’s keep the conversation going”
- "Rise to the challenge"
- Invitation to subscription
FACEBOOK Y 10 Face book highest followers 3mil+ and higher engagement.
INSTAGRAM Y 9 Most Active
YOUTUBE Y 9 Most Active
TWITER Y 8 All of their platforms present an active variety of videos, posts, reels, stories.
PINTREST Y 3 Not too active on this platform
LINKEDIN Y 9 Active and engaging with videos, images. stories
12. BLOG
YOUTUBE
SLIDESHARE
REFERENCE LIST
BULGARI image. Available at: https://www.bulgari.com/en-gb/ [Accessed 15 March, 2022]
BULGARI image. Available at: https://www.lvmh.fr/bulgari/ [Accessed 15 March 2022]
BULGARI images Available at: https://www.bulgari.com/en-gb/ [Accessed 16 March 2022]
Hermes History. Available at https://www.hermes.com/uk/en/story/271292-contemporary-artisans-
since-1837/ [Accessed 15 March 2022]
Hermes images. Available at https://www.hermes.com/uk/en/story/177421-women-stories/
[Access 15 March 2022]
https://www.blogger.com/blog/post/edit/9012611578929867403/8841842278990227409