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U N I V E R S A L P R O P O S A L
Ryan Murphy, Brad Hypolite, Alex Hayton, Daniel Chalifour, Ashar Corbett
O R G A N I Z A T I O N A L C H A L L E N G E
7 1 . 9 5 % O F $ 1 1 . 2 9 B 2 8 . 0 5 % O F 1 1 . 2 9 B
P R O P O S E D S O L U T I O N
1980’s
Top Grossing
Box Office
(Animated)
2019
Domestic
Box Office
K E Y C H A N G E S & A D D I T I O N S
Film Score: Mark Mothersbaugh
- Work For Hire
Partnership with Amblin Entertainment
- Rights To Publicity
L E G A L / E T H I C A L R I S K S & L I A B I L I T I E S
Direct-Streaming-Premiers
L E G A L / E T H I C A L R I S K S & L I A B I L I T I E S
Paramount Consent Decrees
T A R G E T M A R K E T
Male - Females 15-38
Moviegoers
Millennials & Children
Middle-Upper class families
M A R K E T I N G T A C T I C S
• Advertising
• Direct marketing
• Guerilla marketing
T I M E L I N E
Film announcement
With Tree of
life March 2023
Begin animation
March 2023
Dino-Egg Hunt
June 2023
Begin Soundtrack
September 2023
Year 2
Launch YouTube
Ads
January 2024
Launch magazine
Ads
March 2024
Year 3
Zendaya on
Jimmy Fallon
June 2024
Final Film
And soundtrack
due
January
1st 2025
McDonald's Campaign
Launch
March 2025
Fortnite Event
June 1 2025
Film Launch
June 25 2025
S A L E S A N D P R O J E C T I O N S
The Box Office
Projected Sales: $480,000,000
Fortnite Event/Merchandise
Successful history with collaborations
Net Profit: $153,942,726
Total Budget: $323,272,624
24 million daily users!
Projected Profit: $23,000,000+
E N V I R O N M E N T A L S C A N
Threats
Strengths Weaknesses Opportunities
C O M P E T I T I O N
Direct Indirect
A N Y Q U E S T I O N S ?
F U T U R E P L A N S
Theme Park attractions
Merchandise
Video games
Mobile app
And More…
R E F E R E N C E S
https://pngimg.com/image/88842
https://movies.disney.com/frozen
https://www.amazon.com/
INCREDIBLES-Blu-ray-Craig-T-
Nelson/dp/B07DL6X6ZJ
https://www.imdb.com/title/tt0110357/
https://www.imdb.com/title/tt1979376/
https://www.imdb.com/title/tt0435761/
]https://movies.disney.com/finding-dory
https://movies.disney.com/zootopia

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Universal Proposal Group Presentation 3.pdf

  • 1. U N I V E R S A L P R O P O S A L Ryan Murphy, Brad Hypolite, Alex Hayton, Daniel Chalifour, Ashar Corbett
  • 2.
  • 3. O R G A N I Z A T I O N A L C H A L L E N G E 7 1 . 9 5 % O F $ 1 1 . 2 9 B 2 8 . 0 5 % O F 1 1 . 2 9 B
  • 4. P R O P O S E D S O L U T I O N 1980’s Top Grossing Box Office (Animated) 2019 Domestic Box Office
  • 5. K E Y C H A N G E S & A D D I T I O N S Film Score: Mark Mothersbaugh - Work For Hire Partnership with Amblin Entertainment - Rights To Publicity
  • 6. L E G A L / E T H I C A L R I S K S & L I A B I L I T I E S Direct-Streaming-Premiers
  • 7. L E G A L / E T H I C A L R I S K S & L I A B I L I T I E S Paramount Consent Decrees
  • 8. T A R G E T M A R K E T Male - Females 15-38 Moviegoers Millennials & Children Middle-Upper class families
  • 9. M A R K E T I N G T A C T I C S • Advertising • Direct marketing • Guerilla marketing
  • 10. T I M E L I N E Film announcement With Tree of life March 2023 Begin animation March 2023 Dino-Egg Hunt June 2023 Begin Soundtrack September 2023 Year 2 Launch YouTube Ads January 2024 Launch magazine Ads March 2024 Year 3 Zendaya on Jimmy Fallon June 2024 Final Film And soundtrack due January 1st 2025 McDonald's Campaign Launch March 2025 Fortnite Event June 1 2025 Film Launch June 25 2025
  • 11. S A L E S A N D P R O J E C T I O N S The Box Office Projected Sales: $480,000,000 Fortnite Event/Merchandise Successful history with collaborations Net Profit: $153,942,726 Total Budget: $323,272,624 24 million daily users! Projected Profit: $23,000,000+
  • 12. E N V I R O N M E N T A L S C A N Threats Strengths Weaknesses Opportunities
  • 13. C O M P E T I T I O N Direct Indirect
  • 14. A N Y Q U E S T I O N S ?
  • 15. F U T U R E P L A N S Theme Park attractions Merchandise Video games Mobile app And More…
  • 16. R E F E R E N C E S https://pngimg.com/image/88842 https://movies.disney.com/frozen https://www.amazon.com/ INCREDIBLES-Blu-ray-Craig-T- Nelson/dp/B07DL6X6ZJ https://www.imdb.com/title/tt0110357/ https://www.imdb.com/title/tt1979376/ https://www.imdb.com/title/tt0435761/ ]https://movies.disney.com/finding-dory https://movies.disney.com/zootopia