This was a group presentation my colleagues and I put together for our proposal for Universal Pictures which was a remake of "The Land Before Time," movie originally released in 1988.
1. U N I V E R S A L P R O P O S A L
Ryan Murphy, Brad Hypolite, Alex Hayton, Daniel Chalifour, Ashar Corbett
2.
3. O R G A N I Z A T I O N A L C H A L L E N G E
7 1 . 9 5 % O F $ 1 1 . 2 9 B 2 8 . 0 5 % O F 1 1 . 2 9 B
4. P R O P O S E D S O L U T I O N
1980’s
Top Grossing
Box Office
(Animated)
2019
Domestic
Box Office
5. K E Y C H A N G E S & A D D I T I O N S
Film Score: Mark Mothersbaugh
- Work For Hire
Partnership with Amblin Entertainment
- Rights To Publicity
6. L E G A L / E T H I C A L R I S K S & L I A B I L I T I E S
Direct-Streaming-Premiers
7. L E G A L / E T H I C A L R I S K S & L I A B I L I T I E S
Paramount Consent Decrees
8. T A R G E T M A R K E T
Male - Females 15-38
Moviegoers
Millennials & Children
Middle-Upper class families
9. M A R K E T I N G T A C T I C S
• Advertising
• Direct marketing
• Guerilla marketing
10. T I M E L I N E
Film announcement
With Tree of
life March 2023
Begin animation
March 2023
Dino-Egg Hunt
June 2023
Begin Soundtrack
September 2023
Year 2
Launch YouTube
Ads
January 2024
Launch magazine
Ads
March 2024
Year 3
Zendaya on
Jimmy Fallon
June 2024
Final Film
And soundtrack
due
January
1st 2025
McDonald's Campaign
Launch
March 2025
Fortnite Event
June 1 2025
Film Launch
June 25 2025
11. S A L E S A N D P R O J E C T I O N S
The Box Office
Projected Sales: $480,000,000
Fortnite Event/Merchandise
Successful history with collaborations
Net Profit: $153,942,726
Total Budget: $323,272,624
24 million daily users!
Projected Profit: $23,000,000+
12. E N V I R O N M E N T A L S C A N
Threats
Strengths Weaknesses Opportunities
15. F U T U R E P L A N S
Theme Park attractions
Merchandise
Video games
Mobile app
And More…
16. R E F E R E N C E S
https://pngimg.com/image/88842
https://movies.disney.com/frozen
https://www.amazon.com/
INCREDIBLES-Blu-ray-Craig-T-
Nelson/dp/B07DL6X6ZJ
https://www.imdb.com/title/tt0110357/
https://www.imdb.com/title/tt1979376/
https://www.imdb.com/title/tt0435761/
]https://movies.disney.com/finding-dory
https://movies.disney.com/zootopia