5 Outstanding campaigns!

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5 outstanding campaigns that will inspire you!

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5 Outstanding campaigns!

  1. 1. Commercial in confidence 5OUTSTANDING CAMPAIGNS that inspire you!will
  2. 2. Commercial in confidence The best job in the world B r a n d : Q u e e n s l a n d B o a r d o f To u r i s m / / A g e n c y : C u m m i n s n i t r o
  3. 3. Commercial in confidence The b e s t Job in the w o r l d
  4. 4. Commercial in confidence The b e s t Job in the w o r l d
  5. 5. Commercial in confidence The b e s t Job in the w o r l d
  6. 6. Commercial in confidence The b e s t Job in the w o r l d
  7. 7. Commercial in confidence The b e s t Job in the w o r l d
  8. 8. Commercial in confidence The b e s t Job in the w o r l d
  9. 9. Commercial in confidence The b e s t Job in the w o r l d
  10. 10. Commercial in confidence The b e s t Job in the w o r l d
  11. 11. Commercial in confidence The b e s t Job in the w o r l d
  12. 12. Commercial in confidence 34,684 applicants from 201 countries Islandreefjob.com had more than 6 millions visitors in 58 days The campaign's generated more than $200 million in global publicity value for Tourism Queensland Estimated earned media exceeding $80 million The b e s t Job in the w o r l d
  13. 13. Commercial in confidence The b e s t Job in the w o r l d
  14. 14. Commercial in confidence Red Bull Stratos Space Jump B r a n d : R e d B u l l / / P R Te a m : T V C G r o u p
  15. 15. Commercial in confidence Red Bull s t r a t o s s p a c e j u m p
  16. 16. Commercial in confidence Red Bull s t r a t o s s p a c e j u m p
  17. 17. Commercial in confidence Red Bull s t r a t o s s p a c e j u m p
  18. 18. Commercial in confidence Red Bull s t r a t o s s p a c e j u m p
  19. 19. Commercial in confidence Red Bull s t r a t o s s p a c e j u m p
  20. 20. Commercial in confidence Red Bull s t r a t o s s p a c e j u m p
  21. 21. Commercial in confidence The event was broadcast on nearly 80 TV stations in 50 countries. The jump was viewed live on YouTube by over 8 million users The live webcast was distributed through 280 digital partners and 52 million views Following Stratos, sales rose 7% to $1.6 billion in the U.S Red Bull s t r a t o s s p a c e j u m p
  22. 22. Commercial in confidence Red Bull s t r a t o s s p a c e j u m p
  23. 23. Commercial in confidence True Blood: Revelation B r a n d : H B O / / A g e n c y : C a m p f i r e
  24. 24. Commercial in confidence True Blood Revelation
  25. 25. Commercial in confidence True Blood Revelation
  26. 26. Commercial in confidence True Blood Revelation
  27. 27. Commercial in confidence True Blood Revelation
  28. 28. Commercial in confidence True Blood Revelation
  29. 29. Commercial in confidence True Blood Revelation
  30. 30. Commercial in confidence True Blood Revelation
  31. 31. Commercial in confidence True Blood Revelation
  32. 32. Commercial in confidence True Blood Revelation
  33. 33. Commercial in confidence True Blood Revelation
  34. 34. Commercial in confidence True Blood Revelation 30.000 forum posts 1.5 million pages viewed 5.9 million viewers 50,000 viewing hours during the game Audience of 6.6 million for the TV premiere
  35. 35. Commercial in confidence True Blood Revelation
  36. 36. Commercial in confidence In Rainbows Radiohead
  37. 37. Commercial in confidence In Rainbows Radiohead
  38. 38. Commercial in confidence In Rainbows Radiohead
  39. 39. Commercial in confidence In Rainbows Radiohead
  40. 40. Commercial in confidence In Rainbows Radiohead
  41. 41. Commercial in confidence In Rainbows Radiohead
  42. 42. Commercial in confidence In Rainbows Radiohead 3 million downloads in the first year 10 million in revenue
  43. 43. Commercial in confidence In Rainbows Radiohead
  44. 44. Commercial in confidence Dragon Skull on Dorset Beach B r a n d : B l i n k B o x f r o m Te s c o / / A g e n c y : Ta y l o r H e r r i n g P R
  45. 45. Commercial in confidence Dragon Skull on Dorset beach
  46. 46. Commercial in confidence Dragon Skull on Dorset beach
  47. 47. Commercial in confidence Dragon Skull on Dorset beach
  48. 48. Commercial in confidence Dragon Skull on Dorset beach
  49. 49. Commercial in confidence Dragon Skull on Dorset beach
  50. 50. Commercial in confidence Dragon Skull On Dorset beach 632% spike in sales 250 pieces of media coverage
  51. 51. Commercial in confidence Dragon Skull On Dorset beach
  52. 52. Commercial in confidence KEY LEARNINGS
  53. 53. Commercial in confidence Surprise your audience Be the first to do it Always think BIG Fulfill fantasie s Let the pe ople be part of Cre ate a stor y
  54. 54. Commercial in confidence Thank you

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