How did you use new media technologies in the construction and research, planning and evaluation stages?

1. EVALUATIONTASK 4
How did you use new media technologies in
the construction and research, planning and
evaluation stages?

2. Research and Planning
■ Include all the digital and online technology you have used throughout the whole process of research and
planning, production, post-production, distribution and evaluation:
■ - Websites / online applications
■ - Software
■ - All computer equipment and devices
■ - Digital camera equipment (Canon 80D) - not tripods.
■
■ Work through them in a logical order (order of process?) and discuss how you used these technologies. Go
into particular detail when discussing post-production, e.g. the functions and tools you used in Final Cut Pro
X and what this enabled you to achieve.
■ As you work through, include discussion of how the technology enabled you to overcome problems/find
creative solutions. What was most challenging/most rewarding to learn/use? Also consider the strengths
and weaknesses of these technologies in helping you create your products, journals and evaluations.

3. During the whole process I used 4 pieces of computer equipment with the operating systems of:
 Apple Mac – Latest macOS (Operating system)
This computer was useful as it was easy to use and offered a variety of different applications that
weren’t available other computers such as, Final Cut, GarageBand, etc. I had experience on a Apple
Mac and some applications that it offered but not much. Small things with the software I had to get
use to compared to my commonly used operating system of windows.
 Desktop Computer – Windows 7
This computer was useful as it used a operating system that I was familiar with and had lots of
experience with. I found it easy to navigate the system and used the computer and its software
with ease.
 Personal Laptop – Windows 10
This was a similar to the desktop computer that was available to me, however my laptop
I found was faster in processing and had a more up to date, and new Operating system
installed. Once again I was familiar with using the computer and its software.This
laptop also had touchscreen so which was useful as it allowed me to find typing faster.
This laptop contributed to my work a lot as it was the computer that I used when I was
working outside of college and when I didn't’t have the Desktop Computer or Apple Mac
available to me.
 Personal Apple’s IPhone 7 – Latest iOS 11.2.2
My phone I used the least, but when using it I found it easy to use as I use it on a daily basis, and
I used it for taking photos and then transferring them to the college computers through lightning
cable connection or emailing it to my own email account and downloading it on the other device.

4. On all of the Computers and devices I could access the majority of applications that I
used during the research and planning, with exceptions while using the Mac and
IPhone as it offered applications that the others didn’t.
During the whole process from start to finish I used:
■ Internet Explorer / Safari (For apple products exclusively) / Google Chrome
All these were used for accessing the internet where I accessed further online
applications.
The internet browser allowed access to a variety of different online applications and
websites that we used for throughout the whole process.We mostly used websites
like Mahara to store posts of the whole process, this is the most important and most
used online application that I used as it is where all the research, planning, post
production and Evaluation is stored and presented.
Mahara also allowed me to embed presentations and videos from websites
like Slideshare that used PowerPoint and Prezi for animated slideshows, videos from
YouTube through the share button, and then selecting the embedded code.
YouTube was an important online application as it is what I
Uploaded my video based work onto and then exported it onto my Mahara journal.
Furthermore, OneDrive was used and was an important way of sharing group work
with other members.

5. Adobe
PhotoshopAdobe Photoshop during the planning and production of the
marketing products. It was used during planning to make drafts
for posters and magazines.These examples were made by a
member in the group to show what the final products could look
like.
Before I had no experience with Photoshop, although during
planning I created a poster and magazine draft to practise and
build on my skills with Photoshop.We used Photoshop for
cropping and initial layering of images. After the practice drafts I
felt much more confident using Photoshop.The drafts shown to
the right are up to the points of where Photoshop was used and
then Illustrator was used.

6. Then Photoshop was used during the production of the poster and magazine. Once again it was
used for cropping and layering of images and then Illustrator was used after those points.
Poster
Magazine

7. Adobe Illustrator
Adobe Illustrator I used in tandem with Photoshop, once images had been
cropped, positioned and layered then I moved the work onto Illustrator.This
was used both during the drafts and creation of the final products. Just like
Photoshop I had no experience with Illustrator and at first I found it difficult
to use but after practise I started to understand how to use the application.
Here are the remaining steps that I took to my practise drafts and during the
magazine draft where I encountered a problem.
Magazine
draft Poster
draft

8. Here is show the steps that included using Illustrator for the Magazine cover and poster.
Poster Magazine Cover

9. Magazine Cover
Changes were in colour scheme and also
adding in additional text and images

10. Final Cut Pro
Final Cut was used during the planning for the creation of
the animatic and also used during the production of the
teaser trailer.

12. GarageBand
GarageBand was used during the production of the teaser trailer for the backing track that
went along the visuals.

13. Camera used
The camera that we used for taking the photos for filming teaser trailer and images for poster and
Magazine cover.
The camera used was a Canon 80.At first we found the camera more complex to use than the ones
from the previous tasks, but after having an introduction into the use of the camera I picked up how to
use it with additional help with personal experience of a Camera. After getting use to the new camera,
I found it straight forward to use and didn't have many issues using it.The camera allowed us to set a
fixed focus through the use of manual focus and choose a exposure lock. In the images below shows
an example of the use of focus lock where the antagonist walks into focus of the camera.

14. Conclusion
Overall, the use of the computer equipment and software that was available had a
massive role in all stages of the marketing campaign, from research and planning to
Evaluation. I have gained skills on a variety of new applications such as Photoshop and
Illustrator; while strengthening my skills on previously used software like Final Cut Pro
and GarageBand.
I have met problems during the whole process and have used available resources like
the Internet to solve problems, and also search bars inside programs that offers tips
and pointers to issues that a user might have.The most challenging task was learning
how to use Photoshop and Illustrator as I had no past experience with the
applications. However, once I had leant how to use them and created good, final
marketing products, I was very pleased with myself and how my skills with new
technologies had developed and strengthened.