Dr. Kyungeun Sung, a senior lecturer in product design at De Montfort University, specializes in upcycling and sustainable design, conducting research on enhancing consumer behavior and scaling up niche environmentally significant practices. Highlights of her work include leading international research networks, organizing upcycling festivals, and developing educational interventions to promote upcycling within communities. Her research contributions encompass collaborations across various global contexts, aiming to establish upcycling as a mainstream practice and improve sustainable production and consumption.