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Marco Mason - Embedding Design thinking - Researching Digital Cultural Heritage International Conference

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Researching Digital Cultural Heritage - International Conference
https://digitalheritageresearch.wordpress.com

The presentation (and the following paper in a Special issue, peer-review journal) discussed the early findings of the process of introducing design thinking within an organization. The case study presented was the Fitzwilliam Museum Family Guide project. We intend our theoretical perspective to stimulate critical reflections on, and to advance methodologies for researching advanced design practice for cultural heritage in the digital realm.

http://marcomason.me/speaking/researching-digital-cultural-heritage-international-conference/

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Marco Mason - Embedding Design thinking - Researching Digital Cultural Heritage International Conference

  1. 1. DESIGN THINKING FOR DIGITAL HERITAGE DESIGNING A NEW FAMILY GUIDE FOR THE FITZWILLIAM MUSEUM Marco Mason, Marie-Curie Research fellow, School of Museum Studies www.marcomason.me Giasemi Vavoula, Associate Professor, School of Museum Studies gv18@leicester.ac.uk www.marcomason.me Researching Digital Cultural Heritage – International Conference 2017 - (c) Copyright
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  3. 3. WHAT IS THIS STUDY ABOUT How museums are embedding design thinking practice www.marcomason.me Researching Digital Cultural Heritage – International Conference 2017 - (c) Copyright
  4. 4. WHAT IS THIS STUDY ABOUT How museums are embedding design thinking practice MOTIVATION To re-orient museum staff to be prepared to engage in the design activity www.marcomason.me Researching Digital Cultural Heritage – International Conference 2017 - (c) Copyright
  5. 5. WHAT IS THIS STUDY ABOUT How museums are embedding design thinking practice MOTIVATION To re-orient museum staff to be prepared to engage in the design activity WHY To develop innovation www.marcomason.me Researching Digital Cultural Heritage – International Conference 2017 - (c) Copyright
  6. 6. The complete participant (Gold’s Typology of the Participant Observer Roles) Taking an insider role as fully part of the setting and, at the same time observing. www.marcomason.me Researching Digital Cultural Heritage – International Conference 2017 - (c) Copyright
  7. 7. Presentations Online blogs Design workshops “photocopier chats” DT DT DTemail exchange DT DT www.marcomason.me Researching Digital Cultural Heritage – International Conference 2017 - (c) Copyright
  8. 8. Digital Strategist Educator Digital Engagement expert Educator Curator Marketing IT officer Design facilitator The Fitzwilliam Family Guide (pilot) project www.marcomason.me Researching Digital Cultural Heritage – International Conference 2017 - (c) Copyright
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  10. 10. design challenge N E E D S I D E A S Design ProblemDivergent Convergent SOLUTION 1 Meeting Implementation Define audience UNDERSTANDING Divergent DEFINING IDEATIONING PROTOTYPE & TEST Meeting 2 3 4 5 Meeting Meeting Meeting Convergent 0 *Drawing from: Design Council Double-Diamond www.marcomason.me Researching Digital Cultural Heritage – International Conference 2017 - (c) Copyright
  11. 11. THE TEAM WAS “EXPOSED” TO Tools for observing and empathising with visitors Tools for thinking Tools for communicating Tools for making www.marcomason.me Researching Digital Cultural Heritage – International Conference 2017 - (c) Copyright
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  13. 13. DERBY MUSEUMS Empathy Map Tool What am I... thinking? hearing? saying? seeing? doing?feeling? www.marcomason.me Researching Digital Cultural Heritage – International Conference 2017 - (c) Copyright
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  15. 15. Studio PRE-VISIT Fitz website (Family events) Fitz Founder’s and Court Yard Galleries END/POST-VISITGALLERIESENTRANCESOverview Suggestions Personali- sation List of Activities Pick up Marketing ……………………. Visitor service Visual supports Physical/digital station Educator (sometimes) ……………………. Visitor service Physical/digital devices Educator (sometime) Guide (Phil, sometime) ……………………. STUDIO THE INTERNET Interaction Family areas collecti on Parents Childre n Doing Question s Wayfinding sharing Take away Court Yard Home (?) Visitor service Educator (sometime) ……………………. Sharing Revisiting Drawing Interpretati on Storytell ing VISITOR EXPERIENCE JOURNEY MAP - that shows all the different aspects that need to be thought about during the family journey This diagram visually represents the main visitors needs (white bubbles), the main “touchpoints” of the service (orange), including the places (top) and stakeholders (bottom) currently involved in the service. IMP! This diagram is NOT meant to be the final map of the final Family Guide service, rather it will help our team to think about, ideate, and design the final solution. STAKEHOLDERS (currently involved) educators (e.g. Sarah) ……………………. Preparing introduction of the activities VISITOR NEEDS (groping by types) + main touch points Facilities disability provision Family needs to be guided during the visit. What to do, what to see Families need activities that foster interactions within the family and with the objects VISITOR JOURNEY MAP www.marcomason.me Researching Digital Cultural Heritage – International Conference 2017 - (c) Copyright
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  19. 19. WHAT IS EMERGING Design thinking “willingness” “Championing” design thinking “Scaffolding” & “Evolution” “Cumulative embeddedness” “Naturalisation” www.marcomason.me Researching Digital Cultural Heritage – International Conference 2017 - (c) Copyright
  20. 20. WHAT IS EMERGING Design thinking “willingness” “Championing” design thinking “Scaffolding” & “Evolution” “Cumulative embeddedness” “Naturalisation” www.marcomason.me Researching Digital Cultural Heritage – International Conference 2017 - (c) Copyright
  21. 21. Top-down Bottom-up WHAT IS EMERGING Design thinking “willingness” “Championing” design thinking “Scaffolding” & “Evolution” “Cumulative embeddedness” “Naturalisation” www.marcomason.me Researching Digital Cultural Heritage – International Conference 2017 - (c) Copyright
  22. 22. WHAT IS EMERGING Design thinking “willingness” “Championing” design thinking “Scaffolding” & “Evolution” “Cumulative embeddedness” “Naturalisation” www.marcomason.me Researching Digital Cultural Heritage – International Conference 2017 - (c) Copyright
  23. 23. DESIGNCAPACITY TIME EXISTING MUSEUM PRACTICE DESIGN THINKING PRACTICE *Drawing from: Stuart G. Bailey (2012) WHAT IS EMERGING Design thinking “willingness” “Championing” design thinking “Scaffolding” & “Evolution” “Cumulative embeddedness” “Naturalisation” www.marcomason.me Researching Digital Cultural Heritage – International Conference 2017 - (c) Copyright
  24. 24. 1. Pilot project(s) to introduce new thinking 2. Discovering value and building practice 3. Establishing practice and Modifying structure 4. Sustain practice (toward a naturalisation) PROTOTYPINGPRACTICE BUILDING PRACTICE SUSTAINNATURALISEPRACTICE *Drawing from: Stuart G. Bailey (2012) WHAT IS EMERGING Design thinking “willingness” “Championing” design thinking “Scaffolding” & “Evolution” “Cumulative embeddedness” “Naturalisation” www.marcomason.me Researching Digital Cultural Heritage – International Conference 2017 - (c) Copyright
  25. 25. DESIGN THINKING www.marcomason.me Researching Digital Cultural Heritage – International Conference 2017 - (c) Copyright
  26. 26. REFERENCES G. Vavoula and M. Mason. (2017). Digital Exhibition Design: Boundary Crossing, Intermediary Design Deliverables, and Processes of Consent. The International Journal of Museum Management and Curatorship. M. Mason (2017) Design-driven Innovation to Envisioning the Future of Museum Thresholds, in Museum Thresholds: The Design and Media of Arrival, R. Parry, R. Page, A. Moseley (eds.). Routledge. M. Mason. 2015. Prototyping practices supporting interdisciplinary collaboration in digital media design for museums. The International Journal of Museum Management and Curatorship, 30(5), 394-426 The Design Process: What is the Double Diamond? https://www.designcouncil.org.uk/news-opinion/design-process-what-double-diamond D. Mitroff Silvers, M. Wilson and M. Rogers, Design Thinking for Visitor Engagement: Tackling One Museum’s Big Challenge through Human-centered Design. In Museums and the Web 2013, N. Proctor & R. Cherry (eds). Silver Spring, MD: Museums and the Web. Published February 1, 2013. Consulted December 1, 2017. http://mw2013.museumsandtheweb.com/paper/design-thinking/ www.marcomason.me Researching Digital Cultural Heritage – International Conference 2017 - (c) Copyright
  27. 27. www.marcomason.me www.marcomason.me Researching Digital Cultural Heritage – International Conference 2017 - (c) Copyright
  28. 28. Grazie | Efharistò | Thank you www.marcomason.me Researching Digital Cultural Heritage – International Conference 2017 - (c) Copyright

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