1. Aleksandar Maric
B.Sc. Econ, CF Experience route
Dragice Koncar 10, Belgrade, Serbia
+381 65 326 76 90
amaric1969@gmail.com
PROFILE
• Proven history of developing new businesses and markets, increasing market share, and obtaining
more competitive position in the industry
• Strategic and hands-on executive deeply experienced in sales, accounting and financial management
with more than 20 years of experience
• Ability to establish executive level relationships with existing and targeted clients, research
competition, prepare and present proposals to prospective clients
• Collaborative leader with strong interpersonal, influencing and communication skills
• Relationship builder, motivated, adaptable and focused on staff development
• Member of AmCham Serbia and Serbian Association of Managers (SAM)
PROFESSIONAL EXPERIENCE
The Automobile and Motorcycle Association of Serbia (AMSS), Serbia 2014 - present
One of the most socially responsible and most successful business organization within the country
Sales Director
• Instrumental in complete turnaround of under-performing sales team; set higher expectations and
instituted individual accountability resulting in 25% revenue increase and achieving 100,000 members.
• Promoted new business strategies and lead a team to develop new sales channels and grow the
brands of the company
• Consistently developed strong, sustainable relationships with key partners and executive decision
makers of client companies.
• Designed and led training and team-building seminars later adopted as company-wide “best practice”
standard for franchisees
• Ensure that member requirements are clearly defined and accurately translated into meaningful
information such that the Operations function can meet the member’s requirements.
• Liaison and co-ordination of commercial activities with other business divisions and entities particularly
AMSO (own insurance company)
MILENIJUM, Belgrade, Serbia 2013 – 2014
Top 10 insurance company by GWP
General Manager
• Led senior management business-level discussions and decisions involving business vision and
strategy, standardization of best practices, and project governance oversight
• Experienced significant growth in 2013 and finished the year with record revenues and strong client
acquisition across numerous vertical and geographic segments
• Increased revenues in non-core portfolio by more than 60% in less than 12 months fueled by
innovative approach and motivated sales team
• Automated all reporting systems and improving accuracy of reporting by 50%
• Capital increase of EUR 5 million paved the way for accelerated restructuring
• Created an atmosphere that fosters high ethical standards

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STAMPA SISTEM, Belgrade, Serbia 2011- 2013
The largest FMCG chain with 1,400 kiosks and 4,300 employees and turnover of more than EUR 200
million
Chief Financial Officer and Member of the Company’s Board of Directors
• Participated in various M&A activities across the organization, including PMI that generated synergies
and growth
• Co-orchestrated the transformation of the company from multi-million euro loss to break-even position
in 18 months. This transformational initiative took place across middle and back office people,
processes, technology and data while keeping in mind latest regulatory requirements.
• Along with strategic consultant, made effective mid-term strategy for growth with major focus on
closing EBITDA gap (more than EUR 13 million) and profitability improvements
• Improved the quality, quantity and timeliness of financial and management information by developing
a comprehensive management report recognized as best-in-class
JUGOHEMIJA, Belgrade, Serbia 2009 - 2011
A large conglomerate with one of the leading drug wholesaler with a long history over 60 years
Chief Financial Officer and Member of the Company’s Board of Directors
• Played key role in building organization for its high-profile turnaround and restructuring plan that
stabilized and bolstered financial and operational performance
• Organized sale and leaseback arrangement (EUR 6 million) with the local bank to obtain cash
financing without recording a new debt
• Created the finance infrastructure for the business, including the development of performance
metrics, balanced scorecard, forecasting models and analytics to improve decision making through
defining business-driven performance measures and key performance indicators (KPIs) and
Bass/Flow/State model
• Conceptualized, formulated, and implemented a transfer price study that examined the pricing of
controlled transactions between related parties to avoid penalties and additional tax liabilities
• Designed, developed and implemented an integrated system for preparing consolidated cash flow,
financial statements and investment activity, improving efficiency, timeliness and accuracy
• Introduced operational and financial performance measurement indicators to monitor key success
factors and recommended initiatives which contributed to operational effectiveness
• Oversaw and coordinated the accurate and timely completion of the annual, quarterly and monthly
reports with internal divisions, auditors and actuaries
DELOITTE, Belgrade, Serbia 2004 – 2009
1995 – 2000
Manager in FAS (Financial Advisory Services)
• Advised two local banks on their strategic negotiations for the European Bank for Reconstruction and
Development (EBRD) minority investment of more than EUR 20 million
• Reviewed and developed risk governance documents and frameworks for clients in the financial
services sector (banking and insurance industry)
• Led effort in identifying, evaluating and initiating merger/acquisition/divestiture/strategic alliance
opportunities
• Completed due-diligence, business plan audit, and risk assessment through M&A activities and
investment cycles in both companies and financial institutions
• Performed financial modeling (multi-criteria valuation including multiples, DCF, LBO model)
• Created a tailor-made monthly report for banks and insurance companies
• Conducted financial sector research and preliminary valuation tasks

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ZEPTER BANK, Belgrade, Serbia 2002- 2004
A member of big Zepter International family with the well developed branch network focused on retail and
SME segment
Deputy General Manager Member of the Bank’s ALCO and Credit Committee
• Implemented strategy to improve shareholder value, traditional banking activities and right-sizing, the
Bank changed into a model for a new generation of responsible banking
• Developed the risk policy governance infrastructure for subsidiaries, and adjudicated on risk policies
covering retail and corporate credit, investment, interest rate, foreign exchange, liquidity and
operational risk.
• Performed complete audit of internal processes diagramming all business workflows. Eliminated
redundant positions and outsourced specialty functions.
• Spearheaded new-market growth, identifying optimal locations with customer survey input and
demographic analyses that aligned with bank culture and community profile
• Quickly turned around regulatory examination order, facing documentation issues head-on with
methodology hailed as model for other banks facing critical audits in wake of new regulatory practices
(Basel II).
• Upgraded technology capabilities with centralized, cutting-edge infrastructures; revitalized IT
operations with changes to in-house staffing
• Conceptualized and implemented creative and compelling marketing program supported by
innovative products that increased revenues by 30%.
EDUCATION AND PROFESSIONAL DESIGNATIONS
B.Sc. Econ – University of Belgrade, School of Economics
CF Experience route – Corporate Finance qualification experience route (ICAEW)
SYSTEMS AND SKILLS
Financial Systems – Pantheon (ERP), SAP, Antegra (core banking software), MS Office
Languages – English (IELTS overall score 7.0), Italian (active), Bulgarian (active), Serbian (mother
tongue), Slovenian, Croatian, Bosnian, Macedonian